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For Social Marketing Month 2006, we attached these sheets to posters from the Academy for Education Development that describe social marketing as making behavior “fun, easy and popular.” We placed the posters at entrances and exits, restrooms, elevators, snack bars and each stairwell landing in our buildings. We also placed foam core displays that explained social marketing and described the resources available in each snack bar. Each week, we put out a different set of the social marketing publications that are available from the Turning Point Social Marketing National Excellence Collaborative (http://www.turningpointprogram.org/Pages/soc ialmkt.html). Ask Yourself… 1. Having trouble identifying the behavior change that will give you the biggest bang for your buck? 2. Need help narrowing down your population to the audience most ready to make a behavioral change? 3. Do you know what REALLY influences your audience's behavior...are you asking your colleagues or your target audience? 4. Not seeing the most effective outcomes you want for your programs? 5. Which one . . . Health Fair, Poster, PSA, New Service? First ask yourself: Who, What, When, Where, Why? 6. After all your hard work...Did it really work? For Answers, Contact the Social Marketing Matrix Team e-mail: [email protected] Having trouble identifying the behavior change that will give you the biggest bang for your buck? For Answers, Contact the Social Marketing Matrix Team e-mail: [email protected] Need help narrowing down your population to the audience most ready to make a behavioral change? For Answers, Contact the Social Marketing Matrix Team e-mail: [email protected] Do you know what REALLY influences your audience's behavior...are you asking your colleagues or your target audience? For Answers, Contact the Social Marketing Matrix Team e-mail: [email protected] Not seeing the most effective outcomes you want for your programs? For Answers, Contact the Social Marketing Matrix Team e-mail: [email protected] Which one to use. . . Health Fair, Poster, PSA, New Service? For Answers, Contact the Social Marketing Matrix Team e-mail: [email protected] After all your hard work...Did it really work? For Answers, Contact the Social Marketing Matrix Team e-mail: [email protected] “North Carolina is the only state you ever hear of that is doing anything with social marketing.” –Craig Lefebvre, master social marketer, & PI, Pawtucket Heart Health Program Find out what the rest of the country already knows! Contact Mike Newton-Ward NC DPH Social Marketing Consultant e-mail: [email protected] Social Marketing The right intervention for the right people at the right place and the right time to move the needle on behavior change. Want this for your program? Contact the Social Marketing Matrix Team e-mail: [email protected] “Social marketing expands your mind.” –NC DPH employee survey For Enlightenment, Contact the Social Marketing Matrix Team e-mail: [email protected] Making Social Marketing “Fun, Easy, and Popular” for You NC DPH Resources Full time social marketing consultant Social Marketing Matrix Team “Clinic-in-the Round” Resource people section programs Access to national and international experts Monthly international webinars Social Marketing Library Social Marketing Convenience Contract Templates, case studies, “how to” publications _____________ For more information, contact Mike Newton-Ward: [email protected]. “North Carolina is the only state you ever hear of that is doing anything with social marketing.” –Craig Lefebvre, master social marketer, & PI, Pawtucket Heart Health Program