Download Top Telephone Interview Questions Marketing Candidates

 Top Telephone Interview Questions
Marketing Candidates
Overview
Interviewing candidates for a new position must yield answers to the following:
1. Can this candidate do the job?
2. Will this candidate do the job?
3. Will he or she fit in?
Use the telephone interview to assess #1 and #2. Use the onsite interviews to assess #3. The
following questions are intended to guide a telephone interview. A qualified marketer who can
probe answers and ask for clarity when needed best conducts telephone interviews.
General Marketing Understanding
1. Tell me how you became interested in marketing and how you got started.
2. What do you believe are the top three marketing challenges today?
3. How would you go about producing a marketing plan that you know the company CEO
will read?
4. Can you name two good online outsourcing resources for quick projects?
5. How would you go about prioritizing marketing opportunities for our company?
6. In general what percent of a company’s total marketing budget do you believe should be
allocated toward traditional versus digital marketing?
7. Do you believe traditional marketing is still effective? Explain.
8. It takes a lot to run marketing at this company. What marketing controls would you put in
place?
Marketing Technology Understanding
How current is the candidate? This is critical since there’s a lot of confusion in the marketplace
about what’s working and what’s not working. Your candidate must give solid answers to these
questions.
1. Which are the top five social media platforms today?
2. Are you on LinkedIn? Facebook? Do you Twitter? Why? When was your last post or
tweet?
3. How often does Google change its search algorithms?
4. What website effectiveness tools do you regularly use?
5. What are the most important factors search engines use in organically ranking a site?
6. What’s the most effective content creation you’ve done? Can you provide some samples?
7. Have you ever had your content reach the front-page of Dig It, Reddit, Delicious or
Stumbled Upon?
1 COPYRIGHT Harris CMO Partners, 2013. ALL RIGHTS RESERVED. 8. Do META tags still matter? Why?
Measuring Effectiveness
How well developed are the candidate’s marketing ROI skills?
1. How do you calculate Customer Acquisition Cost?
2. How do you decide how to divide your budget between organic SEO and pay-per-click
SEM?
3. Are you familiar with web analytics and what packages have you used?
4. How do you evaluate whether your search terms are working?
5. What does competitive analysis mean to you and what techniques do you use?
6. If your email conversions are below industry averages what would you do?
7. How many target keywords should a site have?
Industry Involvement
Is marketing just a job to pay the bills? It’s critical that a marketer today have involvement in the
industry, otherwise it’s very difficult to stay current.
1. Have you attended any marketing related conferences?
2. Do you belong to any professional networking groups?
3. What industry sites, blogs, and forums do you regularly read?
For information contact Mike Harris at [email protected] or call (615) 881-0632.
2 COPYRIGHT Harris CMO Partners, 2013. ALL RIGHTS RESERVED.