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PROPAGANDA Appealing to emotions rather than reason to get people to think a certain way Its not bad, we all use it to get agreement 1. NAME CALLING • Using words to create fear and prejudice • Examples: racist, nerd, red-neck Sticks and stones will break my bones but words will never hurt me 2. Glittering Generalities • Vague, sweeping statements (often slogans or simple catchphrases). It says little or nothing at all. • Examples: American as apple pie Change you can believe in New and improved Pepsi generation 3. Transfer • Attaching something we approve of or admire to something we should accept. • Examples: Using symbols such as flags as backdrop when speaking. Having Brittany Spears sell a face cream – I will look like her Uncle Sam or the American Eagle 4. Testimonial • Having a celebrity or expert to endorse a candidate or product hoping that the audience will follow their example • Examples: Oprah for Obama UNCHARTED 3 (game) 5. Card Stacking Stating the good or bad facts about the candidate or product guaranteeing a fixed result (stacking the deck). It is hard to detect because all information is necessary for us to make the best decision. • Examples: How Bush took took us to Iraq. How drug companies sell drugs. 6. Plain Folks • Portraying candidate or product of humble origins, someone you can trust and has values like you. • Examples: Sarah Palin cooking during interview Candidate in open-neck shirt and rolled up sleeves 7. Bandwagon • Persuading an audience to follow the crowd. Creates impression of wide support. • Examples: Polls are used to show support 9 out of 10 doctors recommend aspirin. Everyone else is doing it so so why don’t you?