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What is Propaganda?
Propaganda Type
Bandwagon
Card Stacking
Glittering Generalities
Testimonial
Personal Attack (ad
Hominem) [Name
Calling]
Emotional Appeal (ad
Populem) [Fear]
Appeal to Force
False Dilemma/False
Choice
Plain Folk
The Big Lie
Transfer
Definition
What is Propaganda?
Propaganda Type
Definition
Bandwagon
everyone else is doing it- you should too!
Card Stacking
when you are told either all of the bad, or all of the good, but not
the whole issue
Glittering Generalities
using pretty words- no substance. EX: freedom, American, patriot,
etc..
Testimonial
a famous person to endorse a product or candidate EX: Shaq for
Gold Bond
Personal Attack (ad
Hominem) [Name
Calling]
using personal attacks, name calling, to describe someone.
Emotional Appeal (ad
Populem) [Fear]
persuading using fear or disturbing images. EX: ASPCA
commercials. Also, an appeal stating the need to “protect the
children”
Appeal to Force
threatening harm to others (terrorism)
False Dilemma/False
Choice
pretends there are only two possible choices.
Plain Folk
in politics, the candidate is “just like you”
The Big Lie
saying a lie over and over again until people believe it
Transfer
put a product / candidate with an object so that people identify with
the association