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PROPAGANDA Great readers know propaganda when they see it! Propaganda: a message designed to persuade its audience to think and behave in a certain way. Testimonial Using a famous person to try to make you buy or support something or someone. Examples of Testimonials Plain Folks Trying to show that a person or product is good for “ordinary” people, because a person is just like you and understands you. Example of Plain Folks Repetition a name, slogan or product over and over in the same advertisement Repeating Example of Repetition Glittering Generalities Telling only positive things about something or someone, without giving evidence or facts Example of Glittering Generalities Bandwagon Appeal Convincing us to accept someone or something because of its popularity Examples of Bandwagon Appeal Emotional Appeal Uses strong feelings, such as fear, pity rather than facts to persuade consumers. Example of Emotional Appeal Let’s Practice! What technique? How do you know? More Practice What technique? How do you know? Practice More Practice More Practice Last one! Start The Day Right! (Pg 968 ) CLAIM LOGICAL APPEAL PROPAGANDA TECHNIQUE HOW I KNOW
