Download Propaganda Techniques Notes

Propaganda Techniques Notes –
Questions/Key Facts
What is propaganda?
What are some
propaganda techniques?
Answers
Propaganda is the use of techniques to sell products or ideas through TV,
newspapers, magazines, computers, etc.
You don’t even realize that it is happening.
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Bandwagon
Testimonial
Plain folks
Repetition
Transfer
Emotional Words
Name calling
Faulty cause and effect
Compare and contrast
What is bandwagon?
Persuading people to do something by letting them know others are doing
it.
Ex. ______________________________________
What is testimonial?
A celebrity endorses a product by saying they use it too.
Ex. ______________________________________
What is plain folks?
Using every day, ordinary people to market a product.
Ex. _________________________________________
What is repetition?
The product name or keyword is repeated several times.
Ex. __________________________________________
What is transfer?
Good feelings, looks, or ideas are transferred to the person who will use
the product
Ex. __________________________________________
What is emotional words?
Using words to bring about positive emotions (luxury, paradise, cheap)
Ex. ___________________________________________
What is name calling?
Negative words are used to create an unfavorable opinion of the
competition.
Ex. ____________________________________________
What is faulty cause and
effect?
What is compare and
contrast?
What did you learn?
Summarize your notes.
Use of a product is cause for creating a positive result.
Ex. ____________________________________________
The viewer is led to believe that one product is better than the other,
although no real proof is offered
Ex. ______________________________________________