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Propaganda Techniques Notes – Questions/Key Facts What is propaganda? What are some propaganda techniques? Answers Propaganda is the use of techniques to sell products or ideas through TV, newspapers, magazines, computers, etc. You don’t even realize that it is happening. 1. 2. 3. 4. 5. 6. 7. 8. 9. Bandwagon Testimonial Plain folks Repetition Transfer Emotional Words Name calling Faulty cause and effect Compare and contrast What is bandwagon? Persuading people to do something by letting them know others are doing it. Ex. ______________________________________ What is testimonial? A celebrity endorses a product by saying they use it too. Ex. ______________________________________ What is plain folks? Using every day, ordinary people to market a product. Ex. _________________________________________ What is repetition? The product name or keyword is repeated several times. Ex. __________________________________________ What is transfer? Good feelings, looks, or ideas are transferred to the person who will use the product Ex. __________________________________________ What is emotional words? Using words to bring about positive emotions (luxury, paradise, cheap) Ex. ___________________________________________ What is name calling? Negative words are used to create an unfavorable opinion of the competition. Ex. ____________________________________________ What is faulty cause and effect? What is compare and contrast? What did you learn? Summarize your notes. Use of a product is cause for creating a positive result. Ex. ____________________________________________ The viewer is led to believe that one product is better than the other, although no real proof is offered Ex. ______________________________________________