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Warm up
How can a societies views be
influenced?
Joseph Goebbels
Propaganda Categories
• Name calling: Denigrate, demonize, or
dehumanize opponents
• Bandwagon: Attempt to persuade the
audience to join in and do what everyone
else is doing
• Card-stacking: Construct a biased case
to support your own position
• Glittering generalities: Using powerful
words to evoke strong emotions
Propaganda Categories
• Plain folks: Appeal to the people by
making the leader seem ordinary, credible,
and humane.
• Testimonial: Use an apparently impartial
expert to inspire trust
• Transfer: Associate the leader with others
who are trusted