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Warm up How can a societies views be influenced? Joseph Goebbels Propaganda Categories • Name calling: Denigrate, demonize, or dehumanize opponents • Bandwagon: Attempt to persuade the audience to join in and do what everyone else is doing • Card-stacking: Construct a biased case to support your own position • Glittering generalities: Using powerful words to evoke strong emotions Propaganda Categories • Plain folks: Appeal to the people by making the leader seem ordinary, credible, and humane. • Testimonial: Use an apparently impartial expert to inspire trust • Transfer: Associate the leader with others who are trusted