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Transcript
The state health director issued this proclamation via e-mail for Social Marketing Month 2006. I am designating November 17 through December 17th as “Social Marketing in Public Health Month,” as a way for us all to learn more about this important tool for public health. Social marketing provides a powerful tool to support lasting health behavior change for the populations we serve. It is much more than advertisements, PSAs, or focus groups. Its planning process provides a way to understand the determinants of unhealthy behaviors, as well as the issues and motivations that are important to our priority populations. Then, Social Marketing uses this information to develop interventions that lower the barriers and emphasize the facilitators for successful health behavior change. The focus this year will be on what managers need to know to utilize social marketing in their programs. The Social Marketing Matrix Team will be offering opportunities to learn about social marketing, and how it can aid your program, throughout the month of November. I encourage you to watch for and take advantage of these opportunities, which will include the roll-out of a web site and resource library related to social marketing. Information also will be offered via e-mail, on bulletin boards, and through other venues throughout the 1330 St. Mary’s Street, Cooper, Front Street and Parker-Lincoln Buildings in Raleigh. The Social Marketing Matrix Team consists of staff from various programs, regional offices and local health departments appointed by myself, to act as the “go-to” resource to integrate social marketing into our work. The team can assist you with planning, grant-writing, and project development related to social marketing in your program area. You may contact Mike NewtonWard, our social marketing consultant with North Carolina’s Turning Point grant, for more information. (e-mail: [email protected]; 919-715-6077.) Thank you for all that you do to improve the health and quality of life for the people of North Carolina.
