Download Secrets of Marketing Dollars Revealed

Secrets of Marketing Dollars Revealed
Marketing Campaigns cost Money and they can get quite expensive - some
companies spend tens of millions of dollars in Marketing and Advertising costs - but
who actually pays for that?
How advertising saves the consumer
How advertising costs the consumer
1. Advertising saves the consumer
money, because information that
would otherwise have to be found
through consumer learning is already
provided and summarized in an
advertisement.
1. When companies spend money on
advertising, they have to allocate
those costs somewhere and
increase the product’s price to make
up for advertising expenses. For
example, the pricing strategy ‘Profit
Maximization’ accounts for setting
the price slightly higher than the
costs associated with developing,
marketing, and delivering the
product. Thus, the advertising
budget will be reflected in the price
on a per unit basis.
2. The financial and time resources that
need to be invested in consumer
learning to have knowledge about a
product are saved, because the
information is provided to consumers.
3. Advertisements increase the
competition for a product in the
market. Increased competition leads
to constantly decreasing average
prices for a product to remain
competitive.
2. Because advertisements take up
approximately 15 minutes during a
60 minute period of time on the
television, it costs consumers more
time and money to watch a
television show than it would if
there were not advertisements.
3. Because more paper and ink is
needed to print a magazine that
incorporates 25 advertisements,
these costs are transferred to
consumers, who then have to pay
an increased price for the same
magazine than if there were not
advertisements.
Secrets of Marketing Dollars Revealed
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© 2012. Nicole Elmore, LLC. All Right Reserved.
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