Download Digital Marketing Manager Online Business

Digital Marketing Manager Online Business Development
Purpose Summary
To be responsible for managing all brand communications
through digital channels, setting up, selling and executing a
vision, from delivering stand alone projects to integrated
campaigns, developing brand presence, tracking online and
delivering brand email. The Digital Marketing Manager will be
responsible for delivering the digital brand objectives.
The key areas of responsibility for the Digital Marketing Manager
include:
· Digital Marketing · Customer Service · Teamwork · Knowledge
Principal Responsibilities
Digital Marketing
· To be responsible for developing, executing and delivering the
clients digital / online marketing strategy, planning and budget to
include online, new media, web, e-commerce and SEO to drive
the business forwards through key marketing channels.
· To be responsible for managing online branding,
communications and campaigns through the clients website,
email marketing, building the online community, attracting new
customers, search engine optimisation, and search marketing.
· To review technologies and explore new developments in the
digital landscape to find ways to more effectively deliver the
communication and business objectives.
· To be responsible for managing all client communications to
drive leads and ensure through gap analysis, appropriate
support to correct performance within cost effective targets.
· To be responsible for planning/ improving the design, usability,
content and conversion points of the clients websites and for the
promotion and growth of the clients web properties.
· To Work & Manage Website team to plan and implement all
online marketing campaigns including digital campaign collateral
· To be responsible for the smooth running and completion of
projects across site builds, online advertising, social media,
maximising online sales opportunities and search marketing.
Job description
· To be responsible for identifying and prioritising digital
marketing objectives, creating and communicating Marketing
targets / briefs.
· To review the performance of all sites and for campaign
reporting to ensure that revenue and costs per acquisition are
managed and to ensure delivery of ROI
· To develop and execute solid plans to increase page views,
unique visitors, dwell time and site ‘stickiness’ to encourage
repeat usage.
· To analyse campaigns, identify trends and provide fast,
accurate reports, optimising campaigns to produce the best
return on investment for the clients.
· To implement and monitor SEO and PPC strategy to drive
traffic and conversion rates
· To analyse and interpret user journey stats in order to improve
the customer experience
· To manage the use of digital media to support the company’s
product strategy
· To work with the wider Business Development team to improve
customer attraction and retention
· To take responsibility for managing significant digital marketing
projects ensuring that they are delivered within budget and
scope
· To be responsible for managing the clients online marketing
budget · To develop and maintain strong relationships with
colleagues and third party providers. · To develop and maintain
strong relationships with clients. · To drive marketing best
practice within the organisation
Customer Service
· To provide professional and effective services to internal and /
or external customers, to meet customer expectations,
particularly in terms of Quality and Timeliness in line with
departmental standards, procedures and guidelines.
· To communicate courteously with internal and / or external
customers by telephone, email and fact to face, building positive
relationships, investigating, responding to and progressing
issues and queries to a successful conclusion at the earliest time.
· To speak positively and enthusiastically about the company
and its products and services to ensure that a professional
company and brand image is provided at all times to customers
and colleagues.
Teamwork
· To work as part of a wider team to drive traffic to the website ·
To work as part of a team to achieve the departmental standards.
· To work together with other departments and divisions within
the organisation to identify any process improvements and
improve standards, efficiency and profitability.
Knowledge
· To ensure that a good level of understanding and knowledge of
organisations products and services, which is improved and
maintained at all times, ensuring that customer queries can be
dealt with accurately and appropriately and supported by the
department.
· To take responsibility for own personal development in line with
agreed annual performance objectives.
· To be willing to list to and support colleagues and team
members with professional problems, devoting time to impart
expertise, infusing confidence and expressing positive
expectations regarding the team’s and company’s performance.
· Such other duties as the management may from time to time
reasonably require.
Reporting
Department: Business Development Location: Nenagh Reports
to: Managing Director Responsible for: Developing the Website
Dev side of the business. Digital Marketing.
Key Interfaces
Dealing with internal customers, external customers and third
party suppliers.
Dimensions / Budgets
Case-by-Case client budgets. Monthly, Quarterly & Annual
Department financial targets for adsmart.
Knowledge, Experience and Qualifications Essential Skills
• Proven experience in digital marketing and online PR in an
agency or consumer branding environment
• Strong understanding the digital landscape and how it can be
used to support and develop the brand
• Good experience and understanding of customer and market
dynamics and requirements
• Experience of digital content management
• Familiarity with brand marketing sites
• Excellent copywriting skills
• Search engine experience, including the ability to generate
inbound links from the internet.
• Proficiency using tools to track and report on response rates,
traffic and pick up
• Broader digital marketing skills encompassing keyword
generation, PPC marketing and banner advertising
• Experience of campaign management e.g. Google AdWords,
AdMob, Email
• Experience of budgeting, reporting and analysis (Excel)
• A good working knowledge of web analytics, Photoshop and
Dreamweaver ideal but not essential
• Understanding of the principles of design for digital
communications
• Ability to interpret brand parameters and goals and set up a
vision for achieving them through communication vehicles,
sell this vision, and execute it Competencies Required
• Positive work ethic with a willingness to engage with and love
our brand
• Excellent communication skills
• Good project management skills
• Strong analytical skills, numerical skills and a good knowledge
of Excel
• Good relationship management skills and a good team player
• Creative flair and enthusiasm for new ideas and concepts
• Commercial awareness
• Confident, passionate and enthusiastic attitude Qualification
Preferably educated to degree level or equivalent
(Business / Marketing preferred) Marketing qualification
preferable Expertise in digital marketing This job
description describes the principal purpose and main
elements of the job. It is a guide to the nature and main
duties of the job as they exist currently, but it is not
intended as a wholly comprehensive or permanent
schedule and is not part of the contract of employment.
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