Download MIAMI-BASED PERSONAL MUSIC RECEIVED TOP HONORS AT

MIAMI-BASED PERSONAL MUSIC RECEIVED TOP HONORS AT
LONDON INTERNATIONAL ADVERTISING AWARDS
MIAMI (February 8th, 2007) — Miami-based music production house
Personal Music received top honors in the original music scoring category at
the prestigious 2006 London International Awards. The advertising awards,
which attracted 17,139 entries from 80 countries, honor excellence in
advertising, design and interactive media.
Personal Music won the top honor, gold, among 56 entries from all over the
world in the television/cinema original music scoring category for the
soundtrack of “INK,” its Volkswagen Tourareg television advertising spot
aimed at the U.S. Hispanic market. The 30-second TV spot, created by Coral
Gables-based Creative On Demand, crossed over to the U.S. general market
and international markets. “Ink” uses innovative animation created by
London-based Nexus and an original music track from Personal Music to
showcase how the Volkswagen Tourareg sport utility vehicle can easily
prevail over everyday obstacles.
“We have received numerous awards for this spot, but this is by far the most
meaningful to us,” said Alberto Slezynger, Personal Music’s founder and lead
composer. “It was an honor to compete among the best and most
prestigious music production companies of the world. It took us 10 years,
but now we are working on the same level as those music houses we admire.
Personal Music’s advertising work has been recognized internationally at the
Clio Awards, FIAP awards, District Addy awards, New York Festivals, Festival
de Publicidad del Caribe, Ojo de Iberoamérica Awards, Cannes Lions
International Advertising Festival and at the ANDA awards.
Personal Music specializes in original musical composition , production and
sound design for cinema, television and radio. The Miami team works with a
network of composers and sound designers located in studios in Buenos
Aires, Los Angeles and New York. The studio has worked on hundreds of
campaigns and most recently composed the opening theme and incidental
music for the hit television series “Amas de Casa Deseperadas” (Hispanic
version of “Desperate Housewives”) for Disney/Buena Vista International.
Personal Music works closely with Telemundo on composing theme songs
and incidental music for all the Hispanic soap operas and programming
produced in the network’s Miami studios .
The company’s portfolio includes Anheuser-Busch’s Budweiser brands, AT&T,
Florida Lottery, Ford Motor Co. Lincoln Mercury, General Motors brands,
Honda Motor Co., Hyundai Motor Co., McDonald’s, State Farm Insurance,
Walt Disney Co., Western Union and Volkswagen of America Inc.
A Personal Music branding campaign produced by Coral Gables-based DDB
has won numerous awards and can be viewed on-line at
www.personalmusic.com.
Alberto Slezynger launched his music business career in Venezuela where he
composed and produced music with his multiplatinum group Daiquiri. In
1996, he moved to Miami Beach where he established Personal Music in his
own recording studio on Lincoln Road. In 2005, the company moved to a
new studio in the Accord Productions Center in Coconut Grove. Over the past
decade Personal Music has emerged as one of the top music and sound
designers in the advertising and broadcasting industries.
MEDIA CONTACT: Stuart Newman Associates, Theresa Zownorega, (305)
461-3300, [email protected]
###