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Typical Marketing Intern Responsibilities
The goal of an internship in marketing is to apply knowledge acquired in the classroom to real-world situations,
as well as gain the skills and experience that is necessary to prepare the student for a successful career in
UW Oshkosh Marketing Highlights:
Students pursuing a marketing degree at UW Oshkosh learn to combine advertising, business logistics, research,
product management and selling in targeted efforts to satisfy the consumer or the organizational buyer with
products and services in an ongoing relationship. The marketing program is one of the largest majors in the
college and is taught by a highly reputable faculty. Students learn the importance of working in teams and
develop marketing plans and research reports. The marketing club is also very active on campus as well as with
the Sales and Marketing Professionals of Wisconsin.
Internship Overview:
Internships are professional experiences that students participate in to gain professional skills and experiences.
Internships are structured as learning experiences that combine in-class theory with real-world applications. A
valid experience for marketing majors is an internship or co-op that requires skills and knowledge obtained
from College of Business marketing courses. Positions should be similar to an entry-level position that these
students would get out of college. Marketing interns may work with product and brand management and/or
internal and external communications. This may involve creating promotional materials, doing research on a
target market, or selling the product/service to customers.
Specific responsibilities may include:
Performing sponsor recruitment
Working in development and
implementation (local, regional, and
Placing and tracking advertising
Media relations
Interacting with clients
Developing a strong understanding of
company’s products and services
Selling to current customers and prospecting
for new business
Coordinating with internal departments to
respond quickly to customer requests
Attending business tradeshows and assist
with retail events
Projects students have done in the past:
Creating promotional materials
Creating sales presentations and presenting
to prospects
Creating displays
Planning special events
Performing market research through
interviews, focus groups and surveys
Developing detailed marketing plans
Assisting in building a projects