Download 3.04 Digital Marketing

DIGITAL MARKETING
ONLINE
ADVERTISING
ONLINE ADVERTISING
Internet advertising goal is to
drive customers to your website
or location(s), or to make a call
regarding your products or
services
ONLINE ADVERTISING
 An example of online advertising is
to sponsoring a website
ONLINE ADVERTISING
 Banner advertising is a rectangular graphic
display that stretches across the top or bottom of
a website or down the right or left sidebar.
 Most online banner
advertisements are interactive
Advertisement Payment
 The host is paid for the banner advertisement through
one of three methods: cost per impression (payment
for every website visitor who sees the ad)
 cost per click (payment for every website visitor who
clicks on the ad and visits the advertiser's website)
 or cost per action (payment for every website visitor
who clicks on the ad, goes to the advertiser's website
and completes a task such as filling out a form or
making a purchase).
DIRECT-MAIL
MARKETING
DIRECT MAIL MARKETING
 A marketing effort that uses a mail
service to deliver a promotional printed
piece to your target audience .
 Two of the better-known publications
are DM News, a weekly trade paper,
and Direct Magazine, a monthly.
DIRECT MARKETING
The Direct marketing promotion
option enables marketers to target
specific groups of customers, so
that they can focus their
promotional efforts to get the
best results
DIRECT MAIL MARKETING
 Once you've outlined your plan and understand your
audience, it's time to incorporate a strong call to action
in your marketing piece
 Campaigns of direct mail marketing should include a
call to action.
Where is the call to action
in the example here?
DIRECT MAIL MARKETING
 an effective design technique that
adds a personal touch to direct mail
using a font that looks like handwriting in the
address section of an envelope
DIRECT MAIL MARKETING
 Be direct. Be specific. Look at the difference it makes
when you take a few carefully chosen words and aim
them straight at your customer's sense of self-interest:
 "Discover your design style! Find decorating ideas,
entertainment tips and help for you next project.
Follow Us!"
 "Like Free Prizes? Like us on Facebook!"
SPORTS &
ENTERTAINMENT
MARKETING
&
ELECTRONIC MEDIA
BROADCAST / ELECTRONIC MEDIA
 Broadcast Media is any visual or auditory form of
communication.
Types:
- Radio
- Television
- Satellite Radio
BROADCAST RIGHTS
 Professional sports teams earns revenue
from selling broadcast rights which permits
their games to appear on television.
ELECTRONIC MEDIA
Sports or event industries goal
to use the electronic media to
motivate customers to buy
products
MOBILE MARKETING
TACTICS
MOBILE MARKETING
 The use of a mobile medium for marketing
communications:
Quick Response
Codes (QR codes)
 Marketers use a two-
dimensional matrix barcode
widely used for many purposes.
 When scanned with a mobile
app on a smartphone, it
downloads websites or
information about a product,
local event or just about
anything.
MOBILE MESSAGING SERVICE
 Marketers also use Multimedia
messaging services (MMS) to send
advertising messages to customers.
Text messages with coupons
have been the most successful
mobile advertising strategies
 HTML text is most likely to be visible to search
engine spiders