Download Post Head of Marketing (maternity cover) Responsible to Director of

Post
Head of Marketing (maternity cover)
Responsible to
Director of Marketing and Communications
Responsible for
Individual Giving Manager
Marketing Executive
Works closely with:
Communications Team, Fundraising Operations Team, Fundraising Team
Purpose
Responsible for the strategic development and operational delivery of all supporter-facing
marketing campaigns and materials. Works across the whole organisation to develop, feed
into, and deliver cohesive annual operating plans.
Key responsibilities and accountabilities
Strategy, planning and budgeting
1. Provide planning and leadership to the marketing and individual giving team by
ensuring the appropriate structures, systems, competencies and values are developed
in order to meet and exceed the marketing aims of the charity’s strategy.
2. Lead on detailed marketing campaign planning for the Individual Giving Team, and
Fundraising Team.
3. Maintain a broad knowledge of charity marketing, best practice, regulation, and
compliance.
4. Produce the annual operating plan for marketing and individual giving, which feeds
into the Marketing & Communications directorate plan.
5. Manage the budget for all marketing activity and individual giving. Monitor and control
expenditure against budget; reforecast as required by the Finance Director
6. Ensure the Finance Director receives regular forecasts of marketing expenditure to
assist with cash flow planning.
7. Provide regular internal reports on marketing campaigns and activities to assess the
performance, outcomes, and learnings from each activity.
Marketing plan
1. Develop and deliver the marketing plan ensuring it complies with up-to-date
fundraising regulation. as is integrated into communication campaigns
2. Ensure the marketing plan integrates with the objectives, priorities, and income
targets held by the whole organisation. Specifically, the Individual Giving Team,
Communications Team, Fundraising Operations Team, and Fundraising Team.
3. Work across the organisation to develop engaging supporter marketing materials.
4. Establish a system of reports and communications for all marketing Key
Performance Indicators for the Senior Management Team.
5. Communicate the marketing plan is to key internal staff.
6. Engage suppliers appropriate to delivering the marketing plan.
Supervision of staff
Line manage direct reports providing strategic direction, support and coaching, clear
objectives and constructive feedback on performance. Conduct staff supervision duties
including, but not limited to, recruitment, appraisal, dispute resolution, attendance
monitoring, risk assessments etc. as described in the charity’s policies and procedures.
Other duties
Other duties and tasks as required that are within the employee’s skills, abilities, and
commensurate with the grade of the post.
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Person specification
Requirements
Essential
Desirable
Educational
attainment
Marketing Degree or equivalent.
Evidence of industry
CDP/CIM qualification or
equivalent
Experience
required
Experience of working across a broad range of
Third sector experience
marketing and communication channels
Experience of planning and delivering IG
campaigns across telephone and DM
Experience of F2F and
prize-led channels.
Proven ability to think strategically and
translate concepts into effective action plans
Strong, proven project management skills and
an attention to detail
Understanding of social media and online
marketing and experience of creating
engaging content and campaigns.
Experience of briefing and working with
agencies and suppliers
Specific IT skills
Proficient in Word, Excel and Power-point
Knowledge of Customer
Relationship Management
systems, e.g., Raisers
Edge, Care, or
Salesforce.
Become an advocate for the charity in social
media spaces
Skills and
aptitudes
required
Drive, enthusiasm and a passion for brand and
communication.
Leadership.
A creative mind-set.
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Strong planning skills with the ability to
prioritise workload and attention to detail.
Proactive and results driven
Excellent interpersonal and team-playing
skills and the proven ability to build effective
working relationships with colleagues at all
levels and with external contacts.
Personal
qualities
An interest in and enthusiasm for the
Charity’s vision, mission and strategy.
Creative flair, confidence, tenacity and
resilience.
Discretion, honesty and integrity.
Personal
Circumstances
Attendance at meetings and conferences
throughout the UK, occasionally out of office
hours, including overnight stays.
Worldwide Cancer Research
Madras House, St Andrews, Fife, Scotland, KY16 9EH
Registered in Scotland, No 152991, Charity No SC022918
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