Download Children International Position Description Title: Direct Response

Children International Position Description Title: Direct Response Marketing Coordinator Department: Marketing Reports To: Senior Marketing Manager Position Summary Works closely with the Senior Marketing Manager and other members of the Marketing team. Responsible for the performance of daily duties associated with ongoing direct response marketing projects, especially meeting facilitation, requirements documentation, campaign set‐
up, and response tracking and reporting. Assists in the coordination and execution of constituent acquisition, retention, fundraising and advocacy marketing campaigns. Collaborates to generate promotion concepts and test ideas using knowledge of fundraising copy techniques, database segmentation and direct response campaign designs. Responsible for project management of ongoing campaigns which includes scheduling and facilitating logistics and brainstorming meetings, writing detailed project briefs and other business communications, working with additional departments and vendors to ensure proper campaign set‐up, monitoring performance from inception to completion and final results analysis. Participates in cross‐departmental team to develop best practice CRM solutions and stays abreast of new developments in this area. Skills / Qualifications • Bachelor’s degree in marketing or communications and non‐profit experience preferred • 2+ years of experience in direct response marketing required • Must have experience in direct mail, internet or other direct marketing projects in which response was measured and reported • Must have experience in A/B or multi‐variant testing • Must be extremely detail oriented and highly proficient in Microsoft Excel • Fast paced worker with excellent time management and follow through skills • Excellent oral, written and presentation skills • Enthusiastic “can do” attitude with strong work ethic • Leadership abilities and team player skills • Analytical mind and goal oriented • Proficient in Microsoft Word and Power Point