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Augmented Reality – Digital Tookbox for Kellogg 1 Augmented Reality Packaging and Food • An image recognition tool to engage, excite, educate, entertain, and delight shoppers/consumers • Triggered by graphics and can be used with existing, standard packaging and printed fun food • Not a one time use like Blipar, but an on-going tool to communicate with and engage shoppers/consumers at a much lower cost 2 Augmented Reality • Discover the magical powers of your mobile camera by simply pointing it to our package • Open up new experiences and new possibilities AR Consumer Experience (Prototype) AR Consumer Experience (next version) campaign How is this different • • • • • Not a one time use Habit forming with customers Much lower cost to create campaign Does not require special packaging Fast and Flexible 7 Mobile App features User Experience • • Enhanced User experience Connect & Engage with consumers in “real-virtual” world, by merging both “real” world and “digital” world, create a “wow” experience. Location Aware Campaigns • Near By feature, enable users to view campaigns with offers for the location Social Connect • Share your success (winning prizes, rewards) with your friends/family on FB and Twitter Customize Admin • Brands can create and activate campaigns on their own with easy to use drag and drop easy to use CTAs. • Analytics dashboard to track and measure Campaign success. • Define User Experience. Offers/ Promotions • • • View Coupons/ Offers Clip coupons within the app. Redeem when at the local store. Profile Management • • • Manage your profile settings Location settings Your favorite settings (store, brands, etc..)