Download Purpose: To play a key part in developing and

WORLD JEWISH RELIEF
JOB DESCRIPTION
Job Title:
Marketing Officer
Reports to:
Senior Marketing Manager
Purpose:
To support the marketing team with a particular focus on monitoring and
evaluation of the Individual Giving strategy, leading on competitor analysis,
benchmarking and innovations, and the management of specific elements of the
direct marketing portfolio.
Background:
World Jewish Relief is dedicated to alleviating human suffering and serving the urgent needs of, primarily
but not exclusively, Jewish communities who are at risk or in crisis around the world. Last year WJR raised
in excess of £4.5m voluntary income supporting 59,908 vulnerable individuals, through 73 programmes, in
20 countries across the world.
WJR’s Individual Giving programme is a critical element of the charity’s fundraising portfolio – now
generating over £600,000 per annum with donations received via a range of integrated marketing channels.
In addition the Marketing team respond swiftly to Emergency appeals, preparing all materials as required.
Over the next year, we intend to develop further this vital income source by improving acquisition and
retention rates, upgrading existing supporters and raising the profile of this rapidly developing organisation.
The remit is to provide critical marketing support, effectively analyse and evaluate our key initiatives and
lead on the project management and promotion of a variety of marketing projects.
Key Responsibilities:

Analyse our key fundraising appeals and campaigns and make recommendations for future activity.
Ensure that our appeals are being carefully tested and that our donor lists are segmented
effectively to produce the best possible results.

Work with Senior Marketing Manager to ensure that when people donate, they are properly
thanked, cared for and that our future marketing to them reflects their level of interaction with the
charity. Make sure that this is all data-driven.

Assist the Senior Marketing Manager on key (primarily direct mail) campaigns, including
emergency appeals and Jewish festival appeals.

Lead on sector insight; researching, monitoring, and benchmarking our strategy against our
competitors – resulting in innovative new ideas.

Develop and manage a marketing strategy for our Legacy Giving programme. Promote to key
audiences via direct marketing techniques. Success to be measured against pledger and enquirer
targets. Liaison with and representation on the cross-communal Jewish Legacy campaign.

Lead on the project management of our tri-annual telemarketing campaigns and the annual
Summer Raffle.

Benchmarking, monitoring and drawing upon marketing best practice, adhering to Institute of
Fundraising guidelines at all times. This means ensuring data protection laws and principles are
adhered to and includes management of WJR’s complaints process.

Source and meet with agencies, designers and suppliers to seek new marketing and fundraising
opportunities for the team.
PERSON SPECIFICATION
Factor
Skills / Status Required
QUALIFICATIONS
 Degree level or equivalent
SKILLS,
KNOWLEDGE AND
APTITUDE
 An ambitious, motivated and driven outlook will be one of the key indicators
of success in this role
 An ability to analyse and evaluate and “think outside the box” is essential
 Previous direct marketing experience (in either a charity or commercial
setting) highly desirable
 Outstanding clear and concise written and verbal communication skills
 Strong project management and organisational skills
 Strategic outlook, with ability to focus on key areas of work
 Creative, innovative and strong concept development skills
 Demonstrable ability to produce high quality work under pressure and to
deadlines
 Advanced knowledge of Microsoft Word, Excel and PowerPoint
 Some level of basic financial analysis would be a distinct advantage
 Ability to work in a team and use own initiative
 Experience of volunteer management would be an advantage
OTHER
 An understanding of and empathy with values and work of World Jewish
Relief
 Knowledge and understanding of the Jewish Community a distinct
advantage
 Willingness to work additional hours according to specific event demands
Normal Hours of Work:
As this post is UK based, non-EU nationals will require current and valid permission to work in the UK
Normal Hours of Work: 9:00 am to 5.30 p.m. Monday to Thursday and 9.00 am to 2.00 p.m. on Friday although flexibility is
required for additional hours at the request of senior management.