Download Marketing and Communications Officer Feb14

Providing care
and support in
your community
Marketing & Communications Officer
This job description gives an outline of the main objectives of the post, but is not
intended to be a fully inclusive list of tasks. Roles and responsibilities are likely to
evolve and develop in line with organisational change. The job description will be
subject to regular review with the Marketing & Communications Manager.
Responsible to:
Marketing & Communications Manager.
Salary
The salary falls within scale 05Z1 – 05Z3.
Hours of Work/Location
The contracted hours are 36.25 a week. Office hours are 9am to 5pm (flexible working).
The post is based in Glasgow but travel to locations elsewhere in Scotland is a
requirement of this post.
Objectives
To support the Marketing & Communications Manager to achieve Cornerstone’s
strategic objectives and operational priorities goals by providing effective marketing and
communications support to the people we support, staff, stakeholders and other outside
agencies.
Key Tasks
Communication:
1. To deal with internal and external customers, whether by email, phone or in person,
promptly and effectively in a courteous manner.
2. To liaise with outside agencies including print and design suppliers, the media and
advertising agents.
3. To produce a variety of written communication items including marketing materials
and newsletter copy, web pages, press releases.
4. To ensure that Cornerstone’s Corporate Guidelines are adhered to by providing
relevant advice, guidance and support to staff.
5. To support members of the Marketing & Communications team on the effective
delivery of actions, as directed by Marketing & Communications Manager.
Planning & Organising:
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1. To support the Marketing & Communications Manager with the delivery of
Cornerstone’s brand and implementation of the overall marketing & communications
strategy.
2. To plan and deliver projects including PR campaigns, marketing activities (including
the production of promotional materials), fundraising campaigns and
corporate/community events.
3. To support internal communications activity by developing newsletters and other
staff resources and supporting the distribution of these tools.
4. To ensure team objectives and projects are achieved on time and within budget.
5. To coordinate activities relating to digital media, including content managing
Cornerstone’s website and social media platforms.
6. To coordinate departmental CRM activity by maintaining team contacts, exporting
data and coordinate mass communication activity.
Teamwork & Working Relationships:
1. To support marketing and communications colleagues and team volunteers.
2. To work closely with staff at all levels in the organisation, providing professional
advice and support in relation to marketing and communication activities.
3. To work closely with the Fundraising team to support the delivery of the annual
fundraising strategy and its strategic objectives.
4. To liaise with a variety of colleagues to audit Cornerstone’s internal communications
and update tools, including internet and e-communications, in response to feedback
from staff.
5. To maintain good working relationships with corporate contacts and suppliers.
6. To represent the Marketing & Communications team at organisational meetings.
7. To be passionate about Cornerstone and ensure organisational mission, vision and
values are reflected in all areas of work.
Innovation:
1. To develop campaigns and events in support of the marketing strategy and
fundraising activity.
2. To be creative in the development of a wide range of tools targeting various
audiences – including newsletters, leaflets, easy read and accessible information,
adverts, posters and news stories.
3. To support internal customers with the development of marketing plans and
advertising activity.
4. To support the development of Cornerstone’s digital marketing strategy and
manage the related day-to-day activity.
Customer Focus:
1. To provide high quality support and advice to colleagues/customers in all areas of
communications.
2. To involve the people we support in marketing activities including the publication of
materials and attending local events and celebrations.
3. To establish and maintain good relationships both internally and externally.
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Behaviours & Ways of Working:
1. To ensure communication activities are carried out with sensitivity to the people we
support and in keeping with Cornerstone’s corporate guidelines.
2. To promote Cornerstone’s aim and objectives continually through working practice.
3. To ensure marketing materials and website is up to date and in accordance with
corporate guidelines.
4. To take responsibility for ensuring the working environment complies with Health
and Safety requirements.
5. To carry out any other duties as deemed compatible with the status of the post.
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Person Specification
CRITERIA
REQUIREMENT
Educational
Qualifications
ESSENTIAL
DESIRABLE
Highers/HNC or equivalent in a relevant
discipline.
Qualification in a
communications or
design subject
(PR, marketing or
advertising)
Holder of or willingness to work towards
professional qualifications in a job related
subject.
Experience
Experience of working in a
communications department
Experience of
CRM packages
Proven experience of website content
management systems
Experience in
design software
such as InDesign
and Photoshop
Experience in copywriting for websites,
newsletters and press releases
Experience of assisting in the delivery of
events
Extensive experience of working in an
administration/secretarial role.
Extensive experience of office-related
computer packages (e.g. word
processing/spreadsheets etc.)
Knowledge, Skills,
and Abilities
An interest in
photography
Experience in
advertising
(negotiating deals
and designing
targeted adverts)
Creative, innovative and imaginative
approach to tasks
Effective communication skills
Organisational and time management
skills
Ability to produce high quality accurate
work
Ability to work on own initiative with
minimum supervision
Ability to build effective working
relationships at all levels
Other
Willingness to travel occasionally within
Scotland
A ‘can do’ attitude
Willing to respond
flexibly to
emerging and/or
changing
circumstances
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Values which align with Cornerstone’s
Aim
Willingness to work flexibly to meet
external deadlines
Satisfactory attendance record (DDA
absences excluded). (Behaviours & Ways
of Working)
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