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Download Unit 8 Advertising and Marketing Lista reči 1 (str. 40 ) advertising
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Unit 8 Advertising and Marketing Lista reči 1 (str. 40 ) advertising /ˈædvətaɪzɪŋ/ reklamiranje the activity of making products or services known about and persuading people to buy them: TV/online/radio advertising cigarette/tobacco/alcohol, etc. advertising They want to ban tobacco advertising on billboards. advertise /ˈædvətaɪz/ reklamirati › MARKETING to make a product or service known about in order to sell it, for example using the internet, magazines, television, or billboards: Financial companies have changed the way they advertise. advertisement /ədˈvɜːtɪsmənt/ (also commercial, UK also advert, informal ad) - reklama › MARKETING a picture, sign, etc. that is used to make a product or service known and persuade people to buy it: an advertisement for sth Her first modelling job was in an advertisement for baked beans. place/put an advertisement somewhere They have started to place advertisements in popular magazines. run an advertisement Like other blogs, his sites run advertisements for debt-reduction services. advert /ˈædvɜːt/ (also commercial) reklama › an advertisement: Their latest advert features world-famous tennis player, Roger Federer. appear in an advert Big companies often pay celebrities to appear in their adverts. see/read/answer an advert You often see adverts for various unit trusts and funds in newspapers. advert for sth All adverts for alcohol are carefully regulated. marketing /ˈmɑːkɪtɪŋ/ marketing the business activity that involves finding out what customers want, using that information to design products and services, and selling them effectively: Mr. Harris was previously director of sales and marketing. . target – ciljati /ˈtɑːɡɪt/ AIM AT to aim advertising, criticism, or a product at someone: The products are targeted at people in their late twenties. associate /əˈsəʊsieɪt/ povezivati to relate two things, people, etc in your mind: Most people associate this brand with good quality. reach /riːtʃ/ dostići, stići do 1. to get to a particular high or higher level: Profits are expected to reach $11.2 billion in the hotel industry next year. 2. MARKETING to succeed in advertising or selling a product or service to a particular group of people: The internet is a major tool for reaching new customers contain /kənˈteɪn/ sadržati to have something inside or include something as a part: How much liquid do you think this bottle contains?;I've lost a file containing a lot of important documents lifespan /ˈlaɪfspæn/ životni vek › the length of time for which something exists or lasts: It is battery operated and has a lifespan of two to three years. previous /ˈpriː.vi.əs/ - prehodni happening or existing before sth or someone else: The previous owner of the house had built this wall. allow /əˈlaʊ/ dozvoliti to make it possible for someone to do something, or to not prevent something from happening: allow sb/sth to do sth The website allows consumers to compare the prices of all energy providers. advantage /ədˈvɑːntɪdʒ/ - prednost a good feature that makes something better than similar things: have/get/gain an advantage Smaller businesses often have an advantage in the area of customer relations. disadvantage /ˌdɪsədˈvɑːntɪdʒ/ nedostatak, mana something that makes a situation more difficult, or makes you less likely to succeed: One disadvantage of living in the country is the lack of public transport. cost /kɒst/ trošak money that has to be spent in order to buy, do, or make something: Some people are reluctant to seek the help of a financial adviser because of the cost. cut/lower/reduce the cost remind /rɪˈmaɪnd/ podsetiti to make someone think of something they have forgotten or might have forgotten: Could you remind Paul about dinner on Saturday? 1 Different types of ad commercial /kəˈmɜːʃəl/ reklama na televiziji ili radiju › MARKETING an advertisement that is broadcast on television or radio: American manufacturers have produced a series of TV commercials highlighting manufacturing successes. pop-up – oglasi koji iskaču dok smo na nekom sajtu na internet We do not allow pop-ups of any kind on our website. banner ad (also banner, banner advertisement) – oglas koji iskače na vrh stranice na internetu an advertisement that appears across the top of a page on the internet: The ISP guarantees advertisers that a banner ad will appear a certain number of times during a contract period. classified ad – mali uokviren oglas na interentu ili u novinama one of the small advertisements in a newspaper, magazine, or on a website that offers a job or to sell or buy something: To find job opportunities in your area, look through classified ads and sign up with local employment recruiters. word of mouth - usmeno the process of telling people you know about a particular product or service, usually because you think it is good and want to encourage them to try it: by/through word of mouth We get most of our clients by word of mouth. word-of-mouth advertising/recommendation billboard /ˈbɪlbɔːd/ bilbord a large board used for advertising, especially by the side of a road 2