Download This is my magazine of the product I chose to advertise which was a

Evaluation of Advertising
1. Annotate your advertisement, to show how it follows the conventions of
advertising; include logo, brand identity and visual connotations
Print Screen or place the image of your
advert here.
This is the advert I chose to compare mine
with, as we can see this advertisement
doesn’t show much information about
the product, instead it has only shown the
product itself however exposing this in an
interesting way. The lack of information
really brings down the products market as
the target audience wont have an idea on
where to go and where to look.
This is my magazine of the product I chose to
advertise which was a football boot, I have
clearly shown the different features of the boot
as well as adding a slogan to further enhance the
interpretation of how the target audience will
look at this product. The slogan “Be Fast Or Be
Last” is used to motivate the target audience to
purchase this product as well as giving them a
reason to reason to buy this product.
Print Screen or place the image of another
advert here.
Question 1:
How high is the standard of the production? Does the
advert have a high quality to it? Does it accurately look
like a film poster? How have you manipulated your images?
I think that the advertisement has a high quality to it as this shows
most of the features clearly as well as showing off the product
correctly. The picture has been taken in a specific way so that most of
the product is exposed, this helps with promotion as well as giving
the target audience a real impression on how the product looks. I
have angled my product in a certain way so that the audience can see
the main style of the product and can so this helps with deciding
whether or not the target audience want to purchase this product or
not. This looks fairly accurate as some advertisements might not
show correct angles of their product and so this has a huge toll on
how the product is marketed.
Question 2:
How does the advert adhere to the codes and
conventions of advertising? Have the group included all
key elements such as a logo, slogan, brand identity,
product images or production information?
This advert follows the codes and conventions of advertising as this
follows the key elements which are needed in order to make the
advert look professional and organised. For example I have chosen to
add a brand logo as well as a main slogan which is one of the main
selling points as this is a way to motivate the target audience to buy
this product and also gives them a reason to buy this product. I have
also used social media links for anyone interested in the product or
brand so that the audience and others can get a proper
understanding on the product features and why they should buy this
product. I have also given three key features of the product which
also attract the audience as this shows them what the product can do
and what it can withstand, by doing this the product is marketed well
and gains a better following.
INSERT YOUR YOU ADVERT HERE
Question 3:
What is your brand identity when looking at your
advertisement? What connotations does your poster
convey?
The brand identity of my advertisement is the logo on the goal
post, this shows the audience who the product is by and where
they can look to purchase the product and also gain more
information from. This advertisement is biased on purpose
towards football players as this is a product designed specifically
for this sport. The advertisements shows a football boot leaning
against a goal post which could be a way of luring the audience
to buy this product as they can get the impression that they will
get fit if they buy this product as well as perform better when
playing football as the product has special features.