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Digital Adwise Lesson One What is an advert? Learning outcomes To understand the different uses of advertising; to sell, inform, persuade To understand that advertising is all around us. Starter Where do we see adverts? How many adverts have you seen today? Starter Where do we see adverts? • More than you might have guessed ...click here to see some examples. • Some research estimates that we see 500 adverts a day. Activity 1 Advertising is all around • What advertising can you see in our school? Activity 1 Advertising is all around • Where do we see adverts? • Click here to enlarge images. Activity 2 Who sees the adverts? • Match the audience with the advert location. Activity 3 What is an advertisement? Can you explain what an advert is in one sentence? Activity 3 What is an advertisement? "An advertisement is a message that can tell you something you need to know, or which persuades you to buy a product, or which puts forward a point of view." Activity 3 What is an advertisement? "An advertisement is a message that can tell you something you need to know, or which persuades you to buy a product, or which puts forward a point of view." Activity 3 What is an advertisement? • Think of as many different advertisements as you can, then fill these into the worksheet provided. • Forgot to download the worksheet? You can find it here or click on Sammy to use the online version. Activity 3 What is an advertisement? • What is the purpose of the ad? • View the ads here • Download the activity sheet here Plenary What do you think about advertising? • Sort the different opinions into the two boxes depending on whether you "agree" or "disagree" with the statements. Click here to start! Back Click on the image