Download LESSON 1 - Media Smart

Digital Adwise
T-Mobile Lesson One
What is an advert?
Learning outcomes
Starter
Where do we see adverts?
How many adverts have you
seen today?
Starter
Where do we see adverts?
• More than you might have guessed ...
click here enlarge
images
Some research estimates that we see 500 adverts a day.
Activity 1
Advertising is all around
• What advertising can you see in our school?
Activity 1
Advertising is all around
• Where do we see adverts?
• Click here to enlarge images.
Activity 2
Who sees the adverts?
• Match the audience with the advert location.
Activity 3
What is an advertisement?
Can you explain
what an advert
is in one
sentence?
Activity 3
What is an advertisement?
"An advertisement is a message that can
tell you something you need to know,
or which persuades you to buy a product,
or which puts forward a point of view."
Activity 3
What is an advertisement?
"An advertisement is a message that can
tell you something you need to know,
or which persuades you to buy a product,
or which puts forward a point of view."
Activity 3
What is an advertisement?
• Think of as many different advertisements as
you can.
• What is the purpose of each of the adverts?
• Can you sort them into three groups?
Activity 3
What is an advertisement?
• What is the purpose of the ad?
• View the ads here
• Can you sort them into three groups
Activity 3
T-Mobile event
Let’s watch an unusual event that happened at
Liverpool Street train station in London:
http://www.t-mobile.co.uk/dance/
Is this an ad?
What makes you think it might be an ad?
Activity 3
T-Mobile event discussion
This event was secretly filmed and broadcast on
television as an advertisement.
• What is it selling? How do you know?
• Do you think it is effective at selling?
• How does the ad persuade you to buy the
product?
• Why did they choose ‘life’s for sharing’?
Activity 3
T-Mobile event
What is the purpose of the T-Mobile ad?
Does it:
• tell you something you need to know?
• persuade you to buy a product?
• put forward a point of view?
Are there any other purposes of the ad?