Download Definition An Effective Advertisement

ad·ver·tise·ment
n.
1. The act of advertising.
2. A notice, such as a poster or a paid announcement in the print, broadcast, or electronic
media, designed to attract public attention or patronage.
Definition
Paid, non-personal, public communication about causes, goods and services, ideas,
organizations, people, and places, through means such as direct mail, telephone, print,
radio, television, and internet. An integral part of marketing, advertisements are public
notices designed to inform and motivate. Their objective is to change the thinking pattern
(or buying behavior) of the recipient, so that he or she is persuaded to take the action
desired by the advertiser. When aired on radio or television, an advertisement is called a
commercial. According to the Canadian-US advertising pioneer, John E. Kennedy (18641928), an advertisement is "salesmanship in print."
An Effective Advertisement
Looking into the different elements of an advertisement, how these elements are stretched
to their greatest potential of creating an effective advertisement and the different media
that is the most appropriate for different advertisements, we can come to the realization
that there is no absolute or universal method of creating the most effective
advertisement.
An effective advertisement generally refers to an advertisement that is able to:
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Interest,
Intrigue
Inspire a viewer,
Persuade the consumer
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Generate more sales for the manufacturer successfully
Questions to keep in mind when analyzing the effectiveness of an ad:
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What is the purpose of the ad?
What is the general meaning it wants to convey?
What effect is it trying to create?
What technique is used to get the attention of the buyer?
How is it affecting emotion?
Who created the ad?
Is there a targeted audience?
What view is left out?
Assignment – English B HL & SL
Due Tuesday November 20th (no late assignments will be accepted)
Chose an advertisement from a magazine or newspaper
Write an analysis of the effectiveness of the advertisement
Present your analysis to the class in a 3- 5 minute presentation
You will be marked on the written and the oral aspects of your assignment