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ad·ver·tise·ment n. 1. The act of advertising. 2. A notice, such as a poster or a paid announcement in the print, broadcast, or electronic media, designed to attract public attention or patronage. Definition Paid, non-personal, public communication about causes, goods and services, ideas, organizations, people, and places, through means such as direct mail, telephone, print, radio, television, and internet. An integral part of marketing, advertisements are public notices designed to inform and motivate. Their objective is to change the thinking pattern (or buying behavior) of the recipient, so that he or she is persuaded to take the action desired by the advertiser. When aired on radio or television, an advertisement is called a commercial. According to the Canadian-US advertising pioneer, John E. Kennedy (18641928), an advertisement is "salesmanship in print." An Effective Advertisement Looking into the different elements of an advertisement, how these elements are stretched to their greatest potential of creating an effective advertisement and the different media that is the most appropriate for different advertisements, we can come to the realization that there is no absolute or universal method of creating the most effective advertisement. An effective advertisement generally refers to an advertisement that is able to: Interest, Intrigue Inspire a viewer, Persuade the consumer Generate more sales for the manufacturer successfully Questions to keep in mind when analyzing the effectiveness of an ad: What is the purpose of the ad? What is the general meaning it wants to convey? What effect is it trying to create? What technique is used to get the attention of the buyer? How is it affecting emotion? Who created the ad? Is there a targeted audience? What view is left out? Assignment – English B HL & SL Due Tuesday November 20th (no late assignments will be accepted) Chose an advertisement from a magazine or newspaper Write an analysis of the effectiveness of the advertisement Present your analysis to the class in a 3- 5 minute presentation You will be marked on the written and the oral aspects of your assignment