Download Culminating Media Assignment - Grand Erie District School Board

Culminating Media Assignment
Create your own Magazine Advertisement
Create a product and a magazine advertisement that will be used to advertise your new product. Some
suggestions for new products could be: sneakers, cereal, clothing brand, etc. You must make up any new product
you wish as long as it is school appropriate. You cannot use an existing product and just change the name.
The target audience (who are you selling to?) for your product and advertisement are people your age.
The magazine advertisement must include the following:
A unique name for your product
A slogan for your brand/product
A logo for your product
Incorporate at least one form of imagery into your slogan, product name, or overall ad (i.e. simile, metaphor,
alliteration, onomatopoeia)
Try and use one or more of the common advertising strategies/techniques
Include a coloured and creative drawing of your product or brand
Go back and look through the word web we did for AD and make sure you are considering all of the things listed in
the word web when creating your advertisement
Your advertisement should be colourful, neat, and show consideration for the intended pre-teen audience
You must also hand in a short written explanation on lined paper of your ad that includes the following details and
information.
Why did you invent this product?
What is your purpose for this advertisement?
What advertising strategies/techniques did you choose to use in your advertisement and describe how these
strategies and techniques were useful in helping persuade people to buy your product?
Which magazine(s) would you put the advertisement in and why?
How does your advertisement appeal to the pre-teen target audience?
Due Date: ________________________________________
Name:
Learning Goal: I am able to create a magazine advertisement for a new product using some advertising
techniques.
Starting Out
Success Criteria
I am able to create a new product with a slogan and
logo.
I am able to include at least one creative form of
imagery into my ad.
I am able to incorporate one or more advertising
techniques into my ad.
I am able to create a colourful, creative ad that
matches my intended audience.
I am able to fully answer the questions about my ad
by covering all the main ideas and concepts and
adding extra details where I could.
Descriptive Feedback:
On my way
Got It
Wow
Student’s Greatest Need
(measured against the Success
Criteria)