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Fall 2003
Introduction to Media Studies
Prof. Walsh
Section Writing Assignment: Monday Sept. 15—Advertising
Suggested length: 1 ½ pages, typed, double-spaced.
Select 5 print ads and bring them to section to talk about on Monday evening.
Choose 3 of these ads and briefly analyze their appeal, drawing upon at least two of the
readings for Monday. Consider the type of product(s) advertised, the audience(s) the ad
seems to target and the imagery of the ad. Some questions to consider in interpreting a
particular advertisement:
--To what degree does the ad promote the product(s) or brand on the basis of a preexisting consumer need (e.g. soap)? To what extent does the advertisement attempt to
create a need for a new or enhanced product?
--In what ways does the ad highlight (a) the effectiveness of the product and/or (b) its
association with desired cultural ideals (e.g., youthfulness, courage, achievement,
rebellion)? What beauty and body ideals are promoted by this advertisement?
--Do you view this ad as manipulating its readership and/or reflecting their desires?