Download Unit 8 Advertising and Marketing Lista reči 1 (str. 38 i jedan deo sa

Unit 8 Advertising and Marketing
Lista reči 1 (str. 38 i jedan deo sa 39)
advertising /ˈædvətaɪzɪŋ/ reklamiranje
the activity of making products or services known about and persuading people to buy them:
TV/online/radio advertising
cigarette/tobacco/alcohol, etc. advertising They want to ban tobacco advertising on billboards.
advertise /ˈædvətaɪz/ reklamirati
› MARKETING to make a product or service known about in order to sell it, for example using the internet,
magazines, television, or billboards:
Financial companies have changed the way they advertise.
advertisement /ədˈvɜːtɪsmənt/ (also commercial, UK also advert, informal ad) - reklama
› MARKETING a picture, sign, etc. that is used to make a product or service known and persuade people to
buy it:
an advertisement for sth Her first modelling job was in an advertisement for baked beans.
place/put an advertisement somewhere They have started to place advertisements in popular magazines.
run an advertisement Like other blogs, his sites run advertisements for debt-reduction services.
advert /ˈædvɜːt/ (also commercial) reklama
› an advertisement:
Their latest advert features world-famous tennis player, Roger Federer.
appear in an advert Big companies often pay celebrities to appear in their adverts.
see/read/answer an advert You often see adverts for various unit trusts and funds in newspapers.
advert for sth All adverts for alcohol are carefully regulated.
marketing /ˈmɑːkɪtɪŋ/ marketing
the business activity that involves finding out what customers want, using that information to design
products and services, and selling them effectively:
Mr. Harris was previously director of sales and marketing.
a marketing campaign/plan/strategy Part of her job involves devising clever marketing strategies.
a marketing company/department/division He operated his own marketing company.
marketing costs/expenses/budget Loyal customers are easier to retain, so marketing costs for these
customers should be lower.
reach /riːtʃ/ dostići, stići do
1. to get to a particular high or higher level:
Profits are expected to reach $11.2 billion in the hotel industry next year.
2. MARKETING to succeed in advertising or selling a product or service to a particular group of people:
The internet is a major tool for reaching new customers
contain /kənˈteɪn/ sadržati
to have something inside or include something as a part:
How much liquid do you think this bottle contains?;I've lost a file containing a lot of important documents
lifespan /ˈlaɪfspæn/ životni vek
› the length of time for which something exists or lasts:
It is battery operated and has a lifespan of two to three years.
previous /ˈpriː.vi.əs/ - prehodni
happening or existing before sth or someone else: The previous owner of the house had built this wall.
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allow /əˈlaʊ/ dozvoliti
to make it possible for someone to do something, or to not prevent something from happening:
allow sb/sth to do sth The website allows consumers to compare the prices of all energy providers.
advantage /ədˈvɑːntɪdʒ/ - prednost
a good feature that makes something better than similar things:
have/get/gain an advantage Smaller businesses often have an advantage in the area of customer relations.
advantage over sb Neither company appears to have a particular technological advantage over the other.
advantage for sb There are advantages for both employers and employees in flexible working hours.
the advantages of sth What are the advantages and disadvantages of outsourcing?
cost /kɒst/ trošak
money that has to be spent in order to buy, do, or make something:
Some people are reluctant to seek the help of a financial adviser because of the cost.
cut/lower/reduce the cost If states shared the risk of catastrophic events, this would lower the cost for
policyholders
remind /rɪˈmaɪnd/ podsetiti
to make someone think of something they have forgotten or might have forgotten:
Could you remind Paul about dinner on Saturday?
Different types of ad (str. 39)
commercial /kəˈmɜːʃəl/ reklama na televiziji ili radiju
› MARKETING an advertisement that is broadcast on television or radio:
American manufacturers have produced a series of TV commercials highlighting manufacturing successes.
pop-up – oglasi koji iskaču dok smo na nekom sajtu na internet
E-COMMERCE, MARKETING an advertisement that is shown in a new window in front of the window that
you are looking at on a website:
We do not allow pop-ups of any kind on our website.
banner ad (also banner, banner advertisement) – oglas koji iskače na vrh stranice na internetu
an advertisement that appears across the top of a page on the internet:
The ISP guarantees advertisers that a banner ad will appear a certain number of times during a contract
period.
classified ad – mali uokviren oglas na interentu ili u novinama
one of the small advertisements in a newspaper, magazine, or on a website that offers a job or to sell or buy
something:
To find job opportunities in your area, look through classified ads and sign up with local employment
recruiters.
word of mouth - usmeno
the process of telling people you know about a particular product or service, usually because you think it is
good and want to encourage them to try it:
by/through word of mouth We get most of our clients by word of mouth.
word-of-mouth advertising/recommendation
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