Download [The Place logo] Marketing and PR support – Fagin`s Twist tour The

[The Place logo]
Marketing and PR support – Fagin’s Twist tour
The Place is working with Tony Adigun (Avant Garde Dance) to produce
Fagin’s Twist, a re-imaging of Oliver Twist for the 21st century. It
will premiere in at Dance East in Ipswich in April 2016 before
embarking on an extensive UK tour, which will include an extended two
week run at The Place.
We are seeking a freelance marketing and PR officer to devise and
implement a marketing and PR campaign to cover the regional tour
venues, not including the dates at The Place (although it will be
necessary to work closely with the Communications department at The
Place to ensure a joined up approach). It is not necessary to be based
at The Place although some in-house office time will be expected
during the course of the contract. Travel to the venues to establish
good working relationships in the early stages will also be expected.
The fee is £3000 to commence in early February and run until October.
Job description
To devise and implement a marketing and PR campaign for the Fagin’s
Twist tour. Agree targets and outcomes for the campaign in advance
with the Director of Communications and Director of Theatre
To oversee and manage the production of the tour print
To put together the necessary documents to support venues market the
performance efficiently (in the form of a Marketing and Press pack for
instance) and liaise with venues to ensure they have all key marketing
materials.
To manage a tour advertising, print, design and distribution budget
Provide marketing, PR and social media assets to regional venues.
Liaise with regional venues to identify local press and marketing
opportunities, identify local audience and support them in the
delivery of the campaign.
Work with Avant Garde and The Place to deliver a joined up social
media campaign, in conjunction with the regional venues.
In conjunction with The Place’s Press and Media Manager identify press
opportunities for Tony Adigun and The Place as producers of Fagin’s
Twist.
Work closely with the Director of Communications, Marketing Manager
and Press and PR Manager to ensure brand cohesion and joined up
activity
Keep the Director of Communications and Producer fully updated with
regular activity reports
Attend the premiere in Ipswich and other performances on the tour as
needed.
Provide an evaluation and recommendation report to The Place on how
best to maximise sales
Person specification
Essential
Desirable
Considerable professional
experience in arts marketing
Experience of working in
contemporary dance
A successful track record in
devising and implementing
marketing campaigns and
strategies
Good understanding of the
recent developments in arts
marketing practice, including
online marketing
Experience of working in or
with regional tour venues
Digi-savvy: experience of emarketing and delivering social
media campaigns
A good communicator and
experience of liaison and
negotiation with creative
artists, producers and other
stakeholders
Strong organisational skills
and the ability to meet
deadlines
A creative and imaginative
approach to marketing and an
excellent eye for detail
Knowledge of and enthusiasm for
contemporary dance
How to apply
Please send a CV and covering letter to [email protected]
Closing date for applications: 12 noon, Wed 20 Jan 2016
Applicants will need proof that they are able to legally work in the
UK.