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Download A Great Presentation with my Group Project on Virgin Drinks imc
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IMC Project Debbie Ivison – Rachel Friend-Julie May and Dustin Lott PREFERENCE NOT TO DRINK ALCOHOL • I can drive everywhere without waiting for cabs • I wake up feeling fresh • I rehydrate rather than dehydrate • Drinking alcohol blurs the clarity of my mind • Alcohol drinks have high sugar content • The worry about mixing alcohol with medications MARKETING TARGET • • • • • Millennials Pregnant women Prescription drug users Cautious drivers Preference MARKETING REVIEW • Positioning • Promotion • Place • Product • Objectives • Budget IMC STRATEGY/PROMOTIONAL MIX • United States • Events • Promotions • Social Media # • • • • • Instagram Snapchat Facebook Pinterest twitter CAMPAIGN SELECTION BIG IDEA EXECUTING OUR CREATIVE STRATEGY INCORPORATING CREATIVE IDEAS • • • • • Campaign Plan Samples Posters Re-design Social Media #KEY VIRGIN CAMPAIGN • Brand positioned • Walmart - Green • 4 week launch campaign, Huntington and Venice Beach, along the coast from San Diego to San Francisco, and Back to Huntington Beach for the Grand Finale! • Slogon: Drink without Drinken • Win a Car • Fire Works www.youtube.com/watch?v=P0yo8p3nldI CAMPAIGN IDEA’S • #key • Win a Kia Event THE VIRGIN LAUNCH CAMPAIGN GRAND FINALE Social Media Intern Job Description • www.youtube.com/watch?v=P0yo8p3nldI