Download BBA 5th SEMESTER

BBA 5th SEMESTER
5.1 SUMMER PROJECT
Towards the partial fulfillment of the requirement of the graduate degree in
Business Administration the students are required to undertake a two months’
project work on the real life problems in industrial and business organizations. In
this course, students are encouraged to work on the specific problem thereon.
The objective is to give the students an opportunity to develop their skills in
identifying issues in concrete management situation, collecting and analyzing data
and apply management concepts and techniques to deal constructively with
management problems and suggest solutions. For the project work each student
will be under the guidance of a faculty advisor. He will be required to submit a
comprehensive report of the assignment and defend the same before an
examining body.
5.2 INDUSTRIAL RELATIONS
Wage and salary administration
Disciplinary matters, Voluntary retirement, retrenchment, compulsory discharge
Meaning, scope and Importance of Industrial Relation: Major participation in
Industrial Relation; Role of State; Characteristics of Industrial Relation System in
India. Trade Union Movement of India-Growth, Recent Trends and Future of
Trade Union of India
Trade Union in India – Concept, Objective, Structure and Functions, Trade Union
Act, 1926, Major Problems and Issues, Employers Organizations in India, Workers
participation in Management-meaning and objective of WPM and factors
influencing WPM, Workers Participation in Management in India-an overview
Industrial Disputes-Nature and Causes, Machinery provided for investigation,
Prevention and settlement of industrial dispute. Industrial Disputes Act, 1947
Collective Bargaining
5.3 ADVERTISING & SALES PROMOTION
The elements of effective advertising; its types and roles, Advertising and the
marketing process, Relation of advertising to market strategies and its tools,
Advertising planning and strategy, Relation of advertising to marketing strategy
and its tools. The creative side of advertising, Copy writing
Media planning and buying print media, broadcast and interactive online media.
Print, broadcast, interactive and out-of-home media, the techniques of web
designing, Direct-response marketing. Sales promotion
Public relations: Its importance, various types and techniques of PR
5.4 WORKING CAPITAL MANAGEMENT
Basic definition of working capital, nature, components, types and functions,
determinants and significance, factors affecting composition of working capital
Estimation of firm’s working capital need, operating Cycle Approach, Working
Capital Ratio, Behaviors of current assets and pattern of financing, quick sources
of finance, commercial paper, factoring, bank credit
Management of cash, motives of holding cash significance cash planning and
budgeting, management of cash collection, disbursement of cash, cash
management models
Management
determinants
of
marketable
securities,
purpose
of
holding
securities
Receivables management-nature, significance, credit, standard, evaluating the
creditworthiness of a customer
5.5 CONSUMER BEHAVIOUR AND RETAILING
Consumer decision making process-determinants influencing consumer behavior,
models of consumer behavior and promotional strategy implication. Consumer
and market segmentation-criteria for selecting a market segment, bases for
segmenting consumer and industrial market.
Consumer Behavior and Marketing- consumer involvement, decision making
process and purchase behavior-Consumer behavior models
Strategic marketing application-marketing strategies-positioning strategies for
existing and new products
An overview of retailing-types, product retailing v/s service retailing, retail
strategy
Retailing environment-legal, social, economic, technological issues
Retail store location and layout analysis, site evaluation and selection, store
design and layout
Planning Merchandise and merchandise budget-methods of determining
inventory evaluation-merchandise pricing, psychological pricing-mark up and
markdown strategies, communication with retail customers-retail database