* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Lecture Notes
Social media marketing wikipedia , lookup
Market penetration wikipedia , lookup
Ambush marketing wikipedia , lookup
Neuromarketing wikipedia , lookup
Marketing communications wikipedia , lookup
Planned obsolescence wikipedia , lookup
Digital marketing wikipedia , lookup
First-mover advantage wikipedia , lookup
Multi-level marketing wikipedia , lookup
Service parts pricing wikipedia , lookup
Marketing plan wikipedia , lookup
Dumping (pricing policy) wikipedia , lookup
Direct marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Target audience wikipedia , lookup
Perfect competition wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Price discrimination wikipedia , lookup
Food marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Target market wikipedia , lookup
Street marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Green marketing wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Sensory branding wikipedia , lookup
Advertising campaign wikipedia , lookup
Product lifecycle wikipedia , lookup
Product placement wikipedia , lookup
Marketing strategy wikipedia , lookup
Global marketing wikipedia , lookup
Pricing strategies wikipedia , lookup
Predictive engineering analytics wikipedia , lookup
Course: Marketing Lecture: Introduction Marketing involves the activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. In simple terms, marketing is about putting the right product in the right place, at the right price, at the right time. The four 'Ps' of marketing, first expressed in 1960 by E J McCarthy are: Product (or Service) Placement Price Promotion. Product: The product aspects of marketing deal with the specifications of the actual goods or services, plus how it relates to the end users’ needs and wants. The range of a product normally includes supporting elements such as warranties, guarantees, and support. Placement: This refers to how the product gets to the buyer; for instance, point-ofsale assignment or retailing. This P has furthermore at times been called Place, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which division (young adults, families, business citizens), etc. also referring to how the surroundings in which the product is sold in can influence sales. Price: This refers to the process of setting a price for a product, together with discounts. The price need not be monetary; it can plainly be what is exchanged for the product or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing art. Promotion: This includes advertising, sales promotion, including promotional education, publicity, and individual selling. Branding refers to the assorted strategies of promoting the product, brand, or company.