Download Donor Engagement within the Development Office is currently

Donor Engagement within the Development Office is currently seeking a Full-time Regular Director of Marketing.
The University of Calgary is Canada's leading next-generation university, a living, growing and youthful institution that
embraces change and opportunity with a can-do attitude. The university has a clear strategic direction - Eyes High.
We aspire to be Canada's most entrepreneurial university in the country's most enterprising city. To this end, we've
launched Energize: The Campaign for Eyes High is a $1.3 billion comprehensive fundraising campaign which
promises to positively charge our campus community, our city and beyond through philanthropic support for student
experiences that unleash potential; research outcomes that benefit society and community connections that
strengthen our ties. To this end, our Donor Engagement & Campaign Communications team is looking for
passionate, dedicated professionals committed to sparking meaningful change right here, right now.
This full-time strategic marketing position reports to the Executive Director, Donor Engagement & Campaign
Communications. The successful candidate will work collaboratively with the Development Campaign team, the
University Relations team, and other donor engagement, marketing, and communications staff across campus to
build and enhance the profile and reputation of the University of Calgary from a philanthropic perspective, with
particular emphasis on Energize: The Campaign for Eyes High.
The Director of Marketing, Development, creates, articulates, and implements successful university-wide marketing
strategies. This individual will assist the Executive Director, Donor Engagement & Campaign Communications, with
building the marketing vision and direction for the University as it pertains to donors and prospective donors, including
alumni. This includes creating various integrated strategies, ensuring successful implementation and measurement.
The portfolio involves integrated marketing across both traditional and digital channels, advertising, creative services
(including design, multi-media, photography and videography), promotional materials, publications, social media, and
website management. All work will align with the overarching marketing strategy and vision of the university. The
position demands vision, strategic and creative thinking and execution, program planning, fiscal accountability,
marketing expertise, and experience with metrics and reporting.
The Director of Marketing, Development will lead initiatives and support a collaborative culture within the Donor
Engagement & Campaign Communications, Campaign Planning, and University Relations teams, the university, and
various stakeholder groups. The position interacts frequently with the university's senior administration, faculty,
students, alumni and employees at all levels, as well as external partners. There is the potential for significant impact
on the university's reputation. The work environment is fast paced with a demanding workload, operating under tight
deadlines with multiple competing priorities.
This position is located at the University of Calgary Olympic Volunteer Centre; however, travel and participation in
main campus and off-campus activities will be required. Hours of work are Monday to Friday, 35 hours/week, but
there may be the need to work outside of regular hours for certain events and for travel.
The position has a copywriter, designer and production co-ordinator reporting directly to it, with considerable
additional accountability for leading through influence.
Currently in the quiet phase of a fundraising campaign and preparing for the university's 50th anniversary, work will
focus on delivering a robust marketing plan and building cross-institutional relationships to ensure successful
outcomes.
Summary of Key Responsibilities (job functions include but are not limited to):

o
o
o
o
o

Strategic Planning / Projects
Develop a strategic marketing plan to support the university's vision, goals and objectives as they relate to
Development and philanthropy
Develop and implement marketing strategies that provide strong, consistent positioning of the University of Calgary
as a great place to give through in order to make a difference in the world. Advance awareness and broaden the
university's brand recognition locally, nationally and internationally
Communicate success stories related to the difference philanthropy makes to education, research and community
engagement, by promoting and celebrating faculty, students, alumni, and donors
Direct and develop appropriate tactics and tools to monitor and measure results to ensure that pre-established goals
are achieved
Support Development staff in fostering a high-performance work culture across the school
Management
o
o
o
o
o

o
o
o
o
o
o
o
o
o
o
o
o
o
o
Establish marketing goals and objectives. Develop plans, establish metrics and reporting, and track and monitor to
achieve goals
Lead and initiate process improvements to promote a culture of high performance and continuous improvement and
act as an ambassador of change management
Develop and manage budgets and financial reporting for the marketing team
Provide guidance and leadership to staff to ensure efficient and high quality service. This includes recruiting the right
people, mentoring/training, establishing clear expectations, and performance management
Assume management duties such as time approval, initiation of transactions, annual performance reviews, etc.
Marketing
Lead and implement a broad range of marketing and advertising campaigns, publications, direct mail, social media
and website initiatives to promote Energize: The Campaign for Eyes High, and the university´s positioning and
advance its reputation as it applies to philanthropy
Collaborate and coordinate with the communications, alumni, and all fund development units to ensure objectives,
strategies, and campaigns are aligned and synergized
Act as a brand champion for Development and the power of philanthropy, upholding the university's visual identity.
Lead and manage the implementation and use of brand guidelines and graphic standards throughout the unit
Lead the creation, writing/editing and production of marketing materials, including the development of content plans
and advertising calendars
Direct, develop and implement a comprehensive advertising strategy which includes local, national and international
reach. Establish metrics, monitor and analyze to maximize impact and effectiveness. Liaise and build relationships
with key media outlets
Lead and execute a comprehensive website plan and strategy to redesign and keep current with best practices,
within the university’s structure and standards. This includes analytics, site architecture, content management,
and user experience
Together with the Director, Development Communications, develop a social media plan that integrates marketing
strategies and tactics, and leverages content across multiple programs and audiences
Lead market research initiatives, analyze and incorporate results into marketing programs
Direct creative services for Development to produce high-quality design, on brand
Oversee the marketing team and manage relationships of outside agencies, designers, printers, and various
promotional material suppliers
Provide effective marketing advice and support to the Development team
Develop productive relationships with faculty leadership team, academics and students
Work professionally and collaboratively with other campus marketers, as well as other members of the Campaign
Planning and Donor Engagement teams
Keep abreast of current marketing best practices, systems and tools.
Qualifications / Requirements:










Post-secondary degree in marketing, public relations or related field and a minimum 7-10 years experience in the
marketing field. Experience in complex public-sector organizations is desirable; knowledge of the post-secondary
education sector is preferred
Extensive experience in marketing, advertising, brand management, creative design management, account
management, direct marketing, social media, and website development. Demonstrated excellence creating and
executing effective marketing plans and programs, leveraging market research data, and developing tactics aimed at
various target audiences
Experience in marketing-focused writing/editing, creative thinking and production of marketing collateral and
publications (print and digital). High attention to detail
Technical fluency across both traditional marketing and digital platforms. Strong understanding of how to leverage
social media channels to strategic advantage
Knowledge and expertise in formulating competitive strategies and practices
Expertise in leading a team and strong ability to establish goals and operational benchmarks
Proven analytical and problem-solving ability, a strong work ethic and results oriented
Excellent project management skills with demonstrated success in planning, organizing and managing projects.
Strong ability to work under pressure with competing deadlines and to handle numerous priorities at once.
Experience with project management systems and tools
Demonstrated ability to work with peers to enhance business process with cross-functional teams. Excellent
consultation, collaboration and influencing skills; proven ability to build and maintain relationships
Ability to speak and write clearly and succinctly in a variety of settings and styles; ability to distill complex information,
listen effectively, and deliver messages that have the desired effect
Application Deadline: October 20, 2015
We would like to thank all applicants in advance for submitting their resumes. Please note, only those candidates chosen to
continue on through the selection process will be contacted.
This position is classified in the Management Career Band, Level III of the Management and Professional Staff
Career Framework.
To find out more about our competitive salaries and benefits, and why we are a great place to work and learn, please
visit the Staff Careers website.
About the University of Calgary
The University of Calgary is a leading Canadian university located in the nation's most enterprising city. The
university has a clear strategic direction to become one of Canada's top five research universities by 2016, where
research and innovative teaching go hand in hand, and where we fully engage the communities we both serve and
lead. This strategy is called Eyes High, inspired by the university's Gaelic motto, which translates as 'I will lift up my
eyes'. For more information, visit ucalgary.ca.
The University of Calgary believes that a respectful workplace, equal opportunity and building a diverse
workforce contribute to the richness of the environment for teaching, learning and research, and provide faculty, staff,
students and the public with a university that reflects the society it serves. We encourage all qualified applicants to
apply, however preference will be given to Canadian citizens and permanent residents of Canada.