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Example of an Integrated Marketing Campaign STRATEGY CUSTOMIZE Devise a strategy that meets your marketing and business objectives. CRM-Ready Leads Solutions SmartLeadsTM Analytics ENHANCE EXISTING CUSTOMER DATA Clean & Enrich Existing Customer Records Address Verification Data Cleansing Custom Research Data Appends PRODUCE A HYBRID LIST Customer Database + New Leads = Hybrid List LEAD NURTURING Conistently and meaningfully commuicate with prospects to build relationships and trust , ultimately shortening the sales cycle. Contact List On-Demand The Campaign Strategy is the road map for your campaign. It ensures that your campaign activities work to achieve the campaign's overall objectives, acting as the reference point for evaluating the progress and success of your campaign. A Division of Annex-Newcom L.P. 80 Valleybrook Drive, Toronto, ON M3B 2S9 ScottsDirectories.com Merge/Purge Data Suppression Define your target audience and learn more about them to solidify your message and increase your effectiveness in connecting with your audience. Toll-Free: 1-800-408-9431 Telephone: 416-442-2010 Email: [email protected] DEMAND GENERATION CAMPAIGN Scott’s eFolioTM Send Email Campaign Site Retargeter Advertisement RENEWAL/UPSELL CAMPAIGN Design HTML Promo Email Testing Send Email Campaign LEAD NURTURING CAMPAIGN Webcast Email Marketing IMPROVE RESULTS Encourage customers to continue doing business , spend more, and become advocates for your brand. Contact List On-Demand IGNITE RESPONSES CUSTOMER RETENTION GET TARGETED Establish contact immediately and create awareness of your brand or product within new markets. List Rental / CRM-Ready Leads / Clone Top Customers Analyze, improve and repeat efforts to grow your business and profits. Create and distribute marketing content that initiates participation. Define target audiences and ensure readiness of all contact records. FIND NEW SALES LEADS BRAND AWARENESS OPTIMIZE ENGAGE Post-Campaign Report CRM-Ready Leads Solutions RelatedLeadsTM Report Landing Page Inbound Leads Form Reach out and grab your audience with personalized relevant messaging, content and offers to keep them engaged throughout the buying cycle, encouraging conversion and building lasting relationships. Constantly measure, refine and improve your marketing campaigns and maximize your marketing spending. Follow Us: