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Shreddies Campaign By: Evan Ropp, Eric Watkins, and Hiedi Kelso About Shreddies • Product of Post Foods Canada Corp. • Brand was made in 1950 • Sold in UK, Canada, Ireland, Germany, and New Zealand Pre-Campaign • • • • • Boring Old fashioned Tasteless An adult cereal They needed to find a way to get people to think about the 65+ year old brand again The Campaign The Campaign Campaign Results • The popular site ``creativity-online.com`` ranked the Diamond Shreddies campaign ``best in the world`` for a few weeks. • Created buzz among: – Consumers (Facebook groups) – Marketers & Ad Agencies – Competitors • Sales Increased 18% within the first month alone. Growth has remained steady. • Generated over 265 press stories covering this campaign • Multiple marketing awards Relation to Class • • • • Humor Support Media Integrative Marketing Communication Internet & Interactive Marketing Thoughts? Works Cited http://vimeo.com/6033227 http://www.postfoods.ca/cereals/post_shreddies/ http://www.mopo.ca/2007/04/video-diamondshreddies.html http://www.macleans.ca/business/companies/article.jsp? content=20080507_56414_56414&page=3 http://www.visualtargeting.com/research.html