Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Document
Document related concepts
Social media and television wikipedia , lookup
Product placement wikipedia , lookup
Social media marketing wikipedia , lookup
Food marketing wikipedia , lookup
Target audience wikipedia , lookup
Market penetration wikipedia , lookup
Affiliate marketing wikipedia , lookup
Marketing plan wikipedia , lookup
Service parts pricing wikipedia , lookup
Audience measurement wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Sales process engineering wikipedia , lookup
Marketing research wikipedia , lookup
Green marketing wikipedia , lookup
Product planning wikipedia , lookup
Youth marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Neuromarketing wikipedia , lookup
Marketing communications wikipedia , lookup
Multicultural marketing wikipedia , lookup
Television advertisement wikipedia , lookup
Viral marketing wikipedia , lookup
Street marketing wikipedia , lookup
Online advertising wikipedia , lookup
Pricing strategies wikipedia , lookup
Targeted advertising wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Marketing channel wikipedia , lookup
Global marketing wikipedia , lookup
Ambush marketing wikipedia , lookup
Advertising management wikipedia , lookup
Advertising wikipedia , lookup
Pricing science wikipedia , lookup
Direct marketing wikipedia , lookup
Transcript
Promotion comes from the Latin word promovere, which means to move forward, or to contribute to growth or prosperity of something. Promotion was defined earlier as all of the tools, other than marketing research that a marketer uses to directly interact with their markets. Those tools collectively are known as the promotional mix and include advertising personal selling, sales promotion and publicity. Advertising is any paid form of non-personal presentation and promotion of ideas, goods, services, or individuals by an identified sponsor. It deals with primarily two concerns, the message and the media. The major media include newspaper, Magazine, Direct Mail, Television, Radio, and Outdoor advertising. When marketing managers refer to the decisions about specific television programs, or magazines to include in advertising campaigns, they are said to be making advertising vehicle decisions. These are called vehicles, because they deliver audiences for advertisements. Which of the following items are part of the promotional mix for a business? Matching Question Advertising => Product Development Personal Selling => Marketing Research Sales Promotion => Penetration Pricing Publicity => Augmented Pricing Choice Set 1 Sales Promotion => Penetration Pricing Publicity => Marketing Research Advertising => Product Development Personal Selling => Augmented Pricing Choice Set 2
