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Transcript
Promotion comes from the Latin
word promovere, which means to
move forward, or to contribute to
growth or prosperity of
something.
Promotion was defined earlier as
all of the tools, other than
marketing research that a
marketer uses to directly interact
with their markets.
Those tools collectively are
known as the promotional mix
and include advertising personal
selling, sales promotion and
publicity.
Advertising is any paid form of
non-personal presentation and
promotion of ideas, goods,
services, or individuals by an
identified sponsor. It deals with
primarily two concerns, the
message and the media.
The major media include
newspaper, Magazine, Direct
Mail, Television, Radio, and
Outdoor advertising. When
marketing managers refer to the
decisions about specific television
programs, or magazines to include
in advertising campaigns, they are
said to be making advertising
vehicle decisions. These are
called vehicles, because they
deliver audiences for
advertisements.
Which of the following items are part of the promotional
mix for a business?
Matching Question
Advertising
=> Product Development
Personal Selling
=> Marketing Research
Sales Promotion
=> Penetration Pricing
Publicity
=> Augmented Pricing
Choice Set 1
Sales Promotion
=> Penetration Pricing
Publicity
=> Marketing Research
Advertising
=> Product Development
Personal Selling
=> Augmented Pricing
Choice Set 2