Download The Age of Advertising

The Age of Advertising
Megan Palovsky
Computer Literacy 10001
Advertising Defined
• According to Dictionary.com advertising is
defined as, “the act or practice of calling
public attention to one's product, service,
need, etc., esp. by paid announcements in
newspapers and magazines, over radio or
television, on billboards, etc.”
Advertising Majors
• “The Bachelor or Science degree in
Advertising combines journalism with
substantial coursework in business to
prepare students for careers in the field of
advertising. Students must complete the
following major requirements in addition to
the Liberal Education Requirements for
graduation.”
Course Requirements for
Advertising Majors
LER’s
A total of 37 hours of LER
Requirements.
JMC Core Courses
Intro to Mass Comm.
Media Writing
Visual Design
Media and Information Gathering
Ethics and Issues
Major Requirements
Principles of Advertising
Strategic Planning
Advertising Copywriting
Principles of Public Relations
Other Requirements
Internships
Orientation
Timeline before Computers
• 1841 - Volney B. Palmer opens the first
American advertising agency, in Philadelphia.
• 1851 -Benjamin Bratt is the first to manufacture
and mass-market soap in bar form.
• 1860s - Advertising begins to appear in
nationally distributed monthly magazines
• 1878 - The American Cereal Co. introduces
Quaker Oats as the first mass-marketed
breakfast food.
• 1870s - $1 million dollars is spent annually
advertising Lydia Pinkham's Pink Pills.
Timeline Continued
• 1901 - Coca-Cola advertising budget is $100,000.
• 1908 - Truman A. DeWeese begins one of the earliest
books on advertising principles by assessing the
relationship between advertising, manufacturers, and
middlemen.
• 1914 - The Federal Trade Commission is established.
• 1917 - To support recruiting efforts and promote sales of
war bonds and stamps during World War I, thousands of
advertisers feature war themes in their campaigns while
the media contribute space. By 1919, contributions total
$2.5 billion.
Advertising Today
• Computers are not only used to do simple
things such as word processing and
creating e-mails but are used in the
advertising field in many was.
• Including:
• Creating websites
• E-mail blast marketing
• Using programs such as Adobe to create
ads and ad campaigns
Impacts of Computers
• Computers have generally made
communication in the business world
easier.
• In Advertising and Public Relations
communication is a key factor that must be
kept with the management of the company
the advertising agency is working for.
How computers are useful
• Budget saving in these key areas:
• Blast emails are an easy and cost efficient
way to target the business oriented
audience.
• Many designs can be done in-house
instead of outsourcing projects if you have
an advertising department in your
company.
Podcasting and Blogging in
Advertising
• Podcasting and Blogging are becoming more
efficient ways for the computer savy businesses
to either advertise a new product or to spread
the word about a certain product or service.
• They can also be effective to help in employee
relations by having the company newsletter or
even a place for employees to give other ideas
on how to improve the company.
Ad Samples
Car Advertisments over the years
More Samples
Jessica Alba
Mat Hoffman
got milk? Ads
Gisele Bundchen
References
• http://jmc.kent.edu/students/current/mjr03.
htm
• http://www.adaholic.com
• http://www.adage.com