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OUTSTANDING MARKETING AWARD CATEGORIES – BUILDER The MAX Marketing Achievement Awards recognize and celebrate the role marketing has in contributing to the sale of new homes. These materials must convey a strong message to the target market and promote the builder, community, and/or product in a professional and informative way, which in turn contributes to the overall success of the project. Builder may submit ad agency work. Entries must be of marketing activities conducted in 2016. Outstanding Logo Criteria: Provide a picture of logo via an image saved to a CD as well as print out of the logo. Judging: Entry will be judged on overall design and concept. Outstanding Community Brochure Criteria: Provide marketing statement of 200 words or less and original brochure. Include applicable inserts and a color photo of the brochure cover: Judging: Entry will be judged on the effectiveness of conveying a product or service, overall design concept, copy points, artwork, printing, and ability to convey information to the target market. Outstanding Print Ad (Black & White) Criteria: Provide marketing statement of 200 words or less with copy of ad, date run, publication name, and electronic file saved to CD. Judging: Entry will be judged on overall design, concept, copy, layout, and appropriateness for target market. Outstanding Print Ad (Color) Criteria: Provide marketing statement of 200 words or less with copy of ad, date run, publication name, and electronic file saved to CD. Judging: Entry will be judged on overall design, concept, copy, layout, and appropriateness for target market. Outstanding Direct Mail Criteria: Provide marketing statement of 200 words or less and original direct mail piece. Include color photo of direct mail piece on CD. Judging: Entry will be judged on overall design, concept, copy, layout, and appropriateness for target market. Outstanding TV Campaign Criteria: Provide marketing statement of 200 words or less. Include CD/DVD of TV spot. Judging: Entry will be judged on overall design, concept, copy, layout, and appropriateness for target market. Outstanding Website Criteria: Provide marketing statement of 200 words or less and website address. Judging: Entry will be judged on overall design, concept, copy, layout and appropriateness for target market. Outstanding Multi-Media Campaign Criteria: Provide marketing statement of 200 words or less to include advertising/media submission(s) and color photo of the primary advertising elements. Provide CD/DVD of electronic ads. Entries may include, but are not limited to: print ads, direct mail, radio spots, television ads, or internet advertising. Judging: Entry will be judged on the definition of marketing objectives, effectiveness of reaching those objectives, overall design concept, copy points, artwork, and continuity of media used. Outstanding Social Media Campaign Criteria: Provide marketing statement explaining how your social media campaign fulfills judging elements, up to six (6) images that represent entry (screen shots acceptable), and link to actual campaign highly encouraged. Judging: Entry will be judged on concept, creativity, copy, layout, overall design, user engagement and execution. Outstanding Use of New Technology Criteria: Provide marketing statement of 200 words or less with a CD/DVD sample. Judging: Entry will be judged on technical production, concept, and overall creativity. Outstanding Marketing: Builder – Page 1 of 3 Outstanding Use of Internet Criteria: Provide marketing statement of 200 words or less, with web address and any other materials needed to demonstrate program/special feature. Judging: Entry will be judged on technical production, creativity, overall design, concept, and appropriateness for target market. Outstanding Sales Center Criteria: Provide Marketing Statement of 200 words or less with 4 to 8 color photographs showing relevant Sales Center elements. Judging: Entry will be judged on traffic flow, use of space and marketing value. Outstanding Design/Selection Center Criteria: Provide Marketing Statement of 200 words or less with 4 to 8 color photographs showcasing relevant design/selection center elements Judging: Entry will be judged on overall presentation, interior floor plan, use of space, and ease of customer interaction. Outstanding Marketing: Builder – Page 2 of 3 OUTSTANDING MARKETING AWARD – REGISTRATION FORM (BUILDER) Check Category: ⎕ Logo ⎕ Direct Mail ⎕ Social Media Campaign ⎕ Community Brochure ⎕ TV Campaign ⎕ Print Ad – Color ⎕ Multi-Media Campaign ⎕ Print Ad – BW ⎕ Use of New Technology ⎕ Website ⎕ Use of Internet Information Needed for Company Submitting Entry: ⎕ Sales Center ⎕ Design/Selection Center Company Name: _________________________________________ Contact: _____________________________________________ Phone: _______________________________________________ Email: _______________________________________________ Address: ______________________________________________ City/State/Zip: _____________________________________ Entry Checklist (Refer to Award Descriptions for Necessary Inclusions): ⎕ Marketing Statement of 200 words or less ⎕ Hard Copy of Entry ⎕ ⎕ CD or DVD (All photos should be saved as high resolution JPEG files)* Website link(s) Deadline: Entries – Due March 31 Send Completed Entry to Carey Swift at MBIA: 11825 W Market Place • Fulton, MD 20759 Phone: 301-776-6222 • [email protected] *By submitting images to the MBIA MAX awards program, you certify that all copyrights have been released for reproduction of those images. In addition, you agree that images submitted may be published in MBIA publications and materials, and sent to local media for public relations purposes. All materials submitted become property of MBIA. Outstanding Marketing: Builder – Page 3 of 3