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XXX ROY
Telephone: XXXXX
E-mail: XXXXXXX
Mobile: XXXXX
SENIOR MANAGEMENT
PR, Brand Management, Product Management, Publicity in the FMCG Sectors
PROFILE
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A seasoned professional with over Two decade of varied experience in Marketing, Business Development,
Brand Management
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Presently with Nationally reputed Electrical group, Kolkata as Assistant Manager (Advertising).
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Demonstrated abilities in devising marketing activities and accelerating the business growth.
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Functional Skills include:
Public Relations
Brand Management
Product Management
Strategic Planning
Media planning
Business Development
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Skilled in cultivating excellent relationship with both clients and colleagues and ensures smooth flow of work.
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Proven skills in managing teams to work in sync with the corporate set parameters & motivating them for
achieving business and individual goals.
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An effective communicator with excellent relationship building & interpersonal skills. Strong analytical,
training, problem solving & organizational abilities.
Key Performance Areas
Strategy Planning
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Plan and Implement promotion activities through offers, incentives, rallies, and allocating budgets to outlets.
Product Management
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Develop product concept, launch strategy, execution plan as well as managing market survey, testing,
distribution & pre & post launch promotions for new product launches.
Ensure increased and continuous availability of product by increasing outlets by area / by types / by potential,
merchandise materials and proper use of the materials in the distribution and retail points.
Review and interpret the competition after in-depth analysis of market information to fine-tune the marketing
strategies and escalate business volumes.
Brand Management
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Conduct competitive marketing campaigns as well as design & print promotional inputs viz. local marketing &
Promotional schemes / business accelerating inputs for the brand to enhance the brand equity.
Ensure higher visibility of the brand & implement local marketing and promotional schemes.
Build brand focus in conjunction with operational requirements and ensuring maximum brand visibility and
capturing optimum market shares.
Make recommendations for positioning / repositioning of various brands in coordination with advertising
agencies after analysis of monthly brand performance.
Professional Experience
Since May 2006
XXXXXX group, XXXX
Assistant Manager Advertising
Tasks & Duties: Product & Brand Management, New Product Launches
Notable Accomplishments:
 Organised Consumer Schemes in Mixer Grinders to promote sales.
 Organised successfully national level advertising campaigns in all national media namely
Times of India, Hindustan Times, Dainik Bhaskar, The Hindu, Malayalam Manorama & ABP group
 Launched over 85 new brands.
 Developed new products like Appliances & in Switchgears and Lighting.
 Organised in shop brandings
 Managed Press advertisement at extremely negotiable rates.
 Incorporated Shop Branding.
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Also Worked on Innovative Media.
May 1994 - Apr 2006
XXXXXXX, XXXX
Assistant Manager
Advertising & Marketing
Tasks & Duties: Total Media Planning, Execution, Operation, Coordination & Implementation.
Notable Accomplishments:
 Handled entire media plan every month for both print and electronic media.
 Handled major advertising agencies like: R K Swamy, Mileage, and ACI, publications like: all major
publications in Eastern India, TV media channels: DDK, ETV, Khas Khabor, cable channels; Audio
media channels: All India Radio, outdoor advertising agencies: Selvel, Pioneer, and J.K.Advt.
 In-charge of PR jobs and allied activities.
 Organized press conferences and Corporate Communications.
Previous Assignments
July 1990 –April 1994
Sonodyne, Kolkata
Senior Marketing Officer
Notable Accomplishments:
 Promoted from Marketing Officer to Senior Officer in 1.5 years time only.
 Organised & implemented an AMC programme amongst target consumers with 70% positive results.
1986 - July 1990
Macmillan India Ltd, Kolkata
Sales Promotion Officer
Notable Accomplishments:
 In-charge of promoting various publications amongst educationists and premier educational
institutions in Bengal.
 Doubled sales within 3 years time.
1985 – 1986
Rasna, Kolkata
Sales Representative
In-charge of North Calcutta
1984 – 1985
Amrita Bazar Patrika, Kolkata
Sub Editor cum Reporter
Education
PG Diploma in Management (Marketing)
XXXXXXXX College of Communication & Management, Mumbai
1986
Master of Commerce (Marketing Management)
XXXX University, XXX
1986
Bachelor of Commerce (Hons)
XXXXX
1983
IT SKILLS
Well versed with MS Office & Internet Applications.
Personal Details
Address
:
5/77, XXXX, Regent Estate, XXXta 700 XXX