Download (Customer Relationship Management).

TIRTHANKAR DASGUPTA
Contact No.: 09231618869/ 033- 24252309, E-Mail: [email protected]
MANAGEMENT PROFESSIONAL
 Sales & Marketing  Business Development  Operations Management
 Relationship Management
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A competent professional with 13 years of experience in Corporate/Retail sales & marketing, Real Estate
Sales & marketing in residential cum commercial segment, Key accounts & Relationship Management,
Channel management, New Business Development .
The wealth of expertise comes from handling Sales and Marketing of in Real Estate Industry for
residential cum commercial segment for almost 7.5 Yrs and direct retail marketing for 6 yrs in
Pharmaceutical industry.
Track record of consistently achieving the projected targets in coordination with the team, identifying highyielding services and products during the career span.
Demonstrated competencies in identifying and networking with potentially strong channel partners, resulting
in deeper market penetration and improved market share.
Skilled in encouraging individuals to take up the business of selling and motivating them to look upon this as
career opportunity.
Extensive background in complex and challenging environments with proven ability to represent the company
with customers and channel partners.
Multi-faceted team management across sales, marketing, operations.
Business Skills:
- Sales & Marketing
- Business Development
- Key Account Management
- Customer Support Operations
- Team & Channel Management
- Real Estate Joint Venture
- Process Management
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Real Estate Sales & Marketing for NK Realtors Pvt Ltd and Primarc Projects Pvt Ltd.
Handled highest portfolio size of Rs 5 crores in Projects like South City at Prince Anwar Shah Kolkata & a
client volume of almost 5000 including individual and corporate houses in Real Estate segment for NK
Realtors Pvt Ltd and Primarc Projects Pvt Ltd.
Possesses successful track record and promoted from Executive to Managerial Level for displaying exceptional
performance in NK Realtors Pvt Ltd
AREAS OF EXPERTISE
BD - Sales & Marketing
 Initiating and developing relationships with key decision makers in corporate for business development.
 Achieving the target by selling products to new and existing customers.
 Implementing competent sales strategies for meeting pre-determined business objectives and targets.
 Building brand image & initiating product awareness campaigns for developing market.
 Planning & organizing promotional activities for generating business.
 Interacting with clients and conducting market research for developing new market for the product & prepare plan,
budget and executing product positioning.
Client Relationship Management
 Developing
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Internal relations through inter-dept initiatives & cross selling.
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External relations through corporate visits (new & existing relationship management).
 Initiating customer engagement activities for corporate/customer meet.
 Ensuring speedy resolution of grievances to maximize client satisfaction levels.
 Maintaining excellent relations with key clients to generate referrals & build avenues for additional business.
Channel Management
 Expanding channel business through appointment, training and payout management of Direct Selling Associates,
Direct Selling Teams & Sales Service Providers.
 Developing business relations for sourcing business volume through corporate tie ups by planning some special
discount scheme.
 Organized road shows / camps in housing complex and banks for new business prospects.
 Developing tie-ups with clubs & professional institutes for sourcing business.
Team Management
 Developing, motivating and guiding sales team and individuals toward successful outcomes and attainment of
business objectives.
 Scheduling team members for rosters in coordination with the need of the department and resolving the issues
faced by team members.
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CAREER SCAN
Jun’14 - Nov’ 15
Primarc Projects Pvt Ltd, Kolkata
As Senior Manager Sales and Marketing
Role:
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ATTAINMENTS
Presently responsible for Sales, Post sale Operations & customer care of 02 ongoing residential cum
commercial projects of Primarc group – Aura in Mankundu and Gangetica in Chandannagar.
Handling a team size of 6 members of Sales and back office.
Preparing project wise marketing budget, media mix & regular review of the same with sales & marketing
team.
New project launch end to end market survey, product mix preparation to hard launch with event.
Handling of both mandated brokers ( e.g NK, Amit International, Modern) & open market brokers to sell our
projects.
Getting Presented “bank sanction for all projects for home loans.
Responsible for leading primary) business in the city, focused primarily on partnering with brokers to run
effective and efficient sales and marketing campaigns with the key objective of selling available new project
inventory online.
Revenue generation - Create and implement effective direct sales and channel strategies. Build and lead a
team of Sales/BD managers to achieve company revenue objective.
Drive growth through new channels and ideas Growth and sales ops - Maintain effective relations with
existing major accounts to ensure customer satisfaction and repeat business.
Monitoring payments of existing customers and brokers.
Review after sales documentation of various buyers in terms of file management.
Manage leads from different sources by ATL and BTL activities.
Coordinating with cross-function departments like accounts, legal, purchase and projects team for smooth
operation of the allotted sites.
Manage space and design selection for hoardings of the allotted sites.
Sep’07 – Apr’14:
N.K. Realtors Pvt. Ltd, Kolkata
As Assistant Manger (Marketing)
Role:
ATTAINMENTS
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Obtaining market intelligence data and feedback and analyze them to track performance and perception of the brand
in comparison with its competitor
Maintaining brand and competitors guard book and tracks all commercials and advertisements.
Looking after business development and media planning
Analyzing competitor information from markets and other sources; periodically pricing strategy of each product of its
competitors and retail audit reports as per requirement of Brand Team.
Proper maintenance of Customer Relationship Management system (CRM) in order to co-ordinate with new as well
as existing customer.
Promote sales of properties through advertisements, open houses, and participation in multiple listing services.
Conducting market research with similar properties in order to determine its competitive market price.
Set the target to achieve the count of the allotted sites in terms of sale and make rigorous follow ups and various
drive to achieve the same.
Regular co ordination and scheduled meetings with the developers to sort out jointly different challenges at sites ,
for necessary approvals required on different agendas.
Regular meeting with developers for market planning and strategy and setting the goals in regard to sales target
and collections accordingly.
Regular follow ups with the existing customers for payments and necessary report generation of the same focusing
the client wise pendency.
Preparing the brokerage report and follow up with the developer firm for the brokerage payments.
Handling brand promotional activities involving distillation of brand essence
Recognizing marketing & communication opportunities for new ad campaigns or promotions as well as to improve
the volume.
Organizing Marketing Events, Corporate Presentations & Road shows for branding & lead generation.
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May’ 05 – Aug ‘07:
Nicholas Piramal India Ltd., Kolkata
As Territory Business Manager
Role:
ATTAINMENTS
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Spearheading entire collection/recovery process for outstanding credit cards amount.
Managing and implementing collection policies and procedures.
Enhancing Sales efficiency i.e. collected to collectible ratios.
Complying with audit parameters & making necessary process changes to ensure higher audit scores.
Ensuring 100% sales target.
Developing cordial relations with distributors and retailers.
Undertaking initiatives like highway mapping, competition transporters & loyalty program data analysis
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Monitored the day to day processing/delivery of all Products.
Ensured compliance of all internal procedures, operational controls & regulatory requirements.
Adhered to the compliance of all the policies and procedures issued in relation to money laundering prevention.
Undertaking B2B sales and devising & implementing strategies to meet the set targets.
Organizing conferences for doctors and other medical staff
Making presentations to the medical professionals like: doctors, pharmacists, nurses, practice staffs and to all the
necessary personnel related to the sector.
Responsible for effective inventory management.
Conducting channel sales through retailer in order to promote the new product in the market as well as achieving
the sales target.
Monitor and anticipate positive and negative affects and impacts of the market to the product and adapting proper
strategy to prevent that.
Getting information about the after effect of the product and how the users and consumers reviewed about the
product.
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Ensured compliance with all applicable rules, regulations and company policies.
Collated & compiled reports for inputs to National Archival Manager on regular basis on status of Archival for
each department and business.
Handled referrals, customer enquiries, exceptions & irregular cases in accordance with agreed service
standards
May’ 03 – Apr’05:
Unichem Laboratories Ltd, Kolkata Kolkata
As Clinical Business Associates
Role:
ATTAINMENTS
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Handled sales operations & drove sales through efficient network , operations, customer service delivery
motivation and retention distributors.
Ensured that all prescribed customer service standards are adhered to by the store team.
Drove the sales to achieve the targeted profit and ensured 100% target thru internal & external quality scores
norms.
Adhered to specified policy, reviewed business and workout strategies on week basis.
Undertaking B2B sales and devising & implementing strategies to meet the set targets.
Organizing conferences for doctors and other medical staff
Making presentations to the medical professionals like: doctors, pharmacists, nurses, practice staffs and to all the
necessary personnel related to the sector.
Administering entire activities towards sourcing set targets.
Updating on policy guidelines & rolling out pilot projects in new market.
Expanding channel business through appointment, training and payout management of Direct Selling
Associates, Direct Selling Teams & Sales Service Providers.
Strengthening post-sales relation to enhance existing relationship value.
Formulating budgets and conducting joint promotions for market availability.
ACADEMIC CREDENTIALS
 Bachelor of Science from Calcutta University in 2000.
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 Computer literate in all Microsoft office packages and software like CRM (Customer Relationship
Management).
PERSONAL DETAILS
Date of Birth:
Passport No :
Permanent Address:
Nationality:
Languages Known:
24th October 1978
L7381666
699B, S.P.D Block, Baghajatin, Kolkata-700086.
Hindu
English, Hindi & Bengali
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