Download agenda - World Brand Congress

AGENDA
8:30 AM - 9:45 AM
Registration and Welcome/ Morning Refreshment
9:45 AM - 9:55 AM
Opening Remarks & Tribute to the World AV
9:55 AM – 10:00 AM
Welcome by Mr Nand Kishore Badami, CMO, Cisco Systems (India) Pvt Ltd
10:00 AM - 10:30 AM Panel Discussion 1: Marketing for Good
Overview: Marketing is a powerful tool that has the ability to change hearts and minds to improve
our lot in life and appeal to our better angels. This interactive working session will put the world’s
best marketing minds to work to develop a plan to help change the world in support of a worthy
cause to scale its efforts, attract more support and grow its financial foundation. The Goal? Create
the framework for a campaign by applying unique marketing strategies you could also use in your
own Marketing organization. Apply the notion of “interesting moments” that allows you to use
data to engage better with consumers on their terms when they are most receptive.
Panel Chair: Mr Aroon Kumar, GM – Global Marketing, CricHQ
Panelists:
 Ms Neela Marikkar, Chairperson/Managing Director, Grant Group
 Mr. Liam Bussell, Head of Marketing – Asia, World First Asia Pte Ltd
 Mr M Roshan Amin, Head of Sales & Marketing, Richardson Outdoor (Pvt) Ltd.
 Ms. Veen Dee Tan, Head of Marketing, Fashion Valet Sdn. Bhd.
 Mr. Philip Whittaker, Chief Marketing Officer, Themed Attractions Resorts and Hotels Sdn
Bhd
 Ms. Rayne Lee, Global Digital Marketing Manager, Regional Management, Kaspersky Lab
Pte Ltd
10:45 AM - 11:15 AM
10:30 AM - 10:45 AM Networking Tea Break
CMO Asia presents 50 Asia's Best Marketer Listing
11:15 AM – 11:45 AM
Panel Discussion 2: Marketing Organization of the Future
Overview: Never before have CMOs been tasked with as much coordination of disparate platforms
and customer data. The most effective marketing requires a restructuring internally to meet and
exceed ever more challenging brand and business goals. How best to connect the dots within
marketing departments—as well as with other relevant disciplines in corporations? How do you
create agility and a fluidity that is unprecedented, knocking down functional silos? Panelists will
share best practices, anecdotes and persistent pain points they have yet to overcome as they work
to build a better marketing organization.
Panel Chair: Prof. Chetan Wakalkar, Group Director & Managing Trustee, Indira Group of
Institutes
Panelists:
 Ms. Nazia Hayat, Global Campaigns & Geo Alliance Manager, Lenovo
 Ms Tesma Gwee, Sr Manager Integrated Marketing, Alpha7 Consultancy Pte. Ltd
 Mr. Itai Boublil, Head of Global Marketing, Impact Hub
 Ms Angela Hunter, Executive Vice President & Chief Marketing Officer, Prudential
Assurance Company Singapore (Pte) Limited
 Ms Anna Trybocka, Chief Executive Officer, CrescoData Pte Ltd
 Mr Lloyd Mathias, Marketing Director (Consumer PC’s), HP Inc
11:45 AM - 12:45 PM
CMO Asia presents 50 Asia’s Woman Leader Listing
12:45 PM - 1:15 PM Panel Discussion 3: Redefining The World of Work...Courage will pay
Dividends
Overview: As generations collide and new technologies emerge, what are the forces that have the
potential to reshape the professional landscape in the years ahead? From parental leave to equal
pay, how do we create a more equitable future while also aligning workforce culture with a higher
purpose? Panelists will share the things that drive them crazy as well as their best intergenerational experiences. This is a chance to tackle stereotypes head-on. Is it true that millennials
are pushy? Are Elders really stuck in their ways? Is passing the torch to the younger generation a
good strategy, and if so, what is the best role for senior leaders?
Panel Chair: Mr. Rajesh Chakrabarti, Marketing & Business Strategy Technologist, Banking
Consultant at IFC (World Bank)
Panelists:
 Mr. Rukman Weeraratne, General Manager Marketing and Distribution, Union Assurance
PLC
 Mr. Ian Zafra, Vice President, Sales & Marketing – APAC, IBEX Global
 Ms. Jac Phillips, Head of Brand & Marketing, Bank of Melbourne, a division of Westpac
Group
 Ms Jacqui Hocking, Co Founder, Gone Adventurin'
 Ms Laís de Oliveira, Founder and CEO, Infinite Spaces (8spaces.co)
 Ms Sunita Kaur Managing Director, Asia Spotify
 Dato Sharifah Mohd Ismail, President, Institute of Marketing Malaysia
1:15 PM - 2:15 PM
2:15 PM - 4:00 PM
Lunch Break
7th CMO Asia Awards ceremony (segment wise)
4:00 PM - 4:30 PM
Hi-Tea & Close
5:00 PM - 7:00 PM
Asia’s Best Employer Brand Awards
7:00pm onwards
GALA DINNER