Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Public relations is particularly effective in building brand equity
Document related concepts
Social media marketing wikipedia , lookup
Elaboration likelihood model wikipedia , lookup
Internal communications wikipedia , lookup
Marketing research wikipedia , lookup
Marketing plan wikipedia , lookup
Celebrity branding wikipedia , lookup
Ambush marketing wikipedia , lookup
Advertising wikipedia , lookup
Visual merchandising wikipedia , lookup
Food marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Target audience wikipedia , lookup
Product planning wikipedia , lookup
Consumer behaviour wikipedia , lookup
Marketing strategy wikipedia , lookup
Advertising management wikipedia , lookup
Targeted advertising wikipedia , lookup
Multicultural marketing wikipedia , lookup
Street marketing wikipedia , lookup
Direct marketing wikipedia , lookup
Marketing communications wikipedia , lookup
Marketing channel wikipedia , lookup
Viral marketing wikipedia , lookup
Personal branding wikipedia , lookup
Target market wikipedia , lookup
Digital marketing wikipedia , lookup
Brand awareness wikipedia , lookup
Neuromarketing wikipedia , lookup
Brand equity wikipedia , lookup
Emotional branding wikipedia , lookup
Brand ambassador wikipedia , lookup
Green marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Global marketing wikipedia , lookup
Brand loyalty wikipedia , lookup
Youth marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
History of public relations wikipedia , lookup
Transcript
Public relations is particularly effective in building brand equity because of its ability to harness the power of third-party credibility to enhance brand awareness, brand loyalty, perceived quality and other brand associations that distinguish the brand from other market choices. The third-party credibility that public relations brings is needed to reach today’s increasingly skeptical consumers, who find advertising less credible. The ability of effective public relations to identify issues that impact marketing, to handle crisis situations and to counsel management can greatly influence marketing success and failure. Advertising and promotion are about salesmanship. Increasingly, consumers know it and are on the defensive about buying something they may not want or need. Public relations is about information. By providing information to consumers, directly or through trusted third-parties, public relations makes advertising more believable and promotion more actionable. Credibility is the key. Of all the components of any integrated marketing program, public relations best possesses the priceless ingredient that is essential to success – the ability to lend credibility to the product message. We meet our deadlines, and we keep our promises. That’s our bottom line. To learn more, please visit our Web site at www.blmpr.com Jeffrey Remsik President/CEO [email protected] 414-270-3000 x 222
