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Affinion Launches Innovative Merchant-Funded Loyalty Platform for Financial
Institutions
BankMyRewards Offers Financial Institutions the Opportunity to Expand Customer Engagement
and Loyalty through Cash Back Savings from Thousands of Merchants Nationwide
Affinion Group, the global leader in enabling companies to connect and engage with their customers, thereby
creating rewarding relationships and enhancing brand loyalty, announced today the launch of BankMyRewards, the
most comprehensive merchant-funded loyalty program available.
BankMyRewards is built upon Affinion’s 40 years experience as the loyalty solutions provider and marketer of
choice for Financial Institutions, Hospitality and Travel companies and Retailers. Through BankMyRewards,
Affinion’s clients provide their customers with relevant and robust cash-back savings or points from Affinion’s
extensive network of thousands of retailers, merchandise items, daily deals and gift card providers. In addition to
receiving extensive savings on everyday spend, bank customers are treated to individualized, promotional offers
generated from Affinion’s sophisticated modeling and analytics and actual shopping behavior, and distributed
through Affinion’s patented technology.
“BankMyRewards combines many of the assets that Affinion offers our partners today – a network of thousands of
name brand retailers and merchants, the largest gift-card repository in the US, one of the leading daily deal sites, the
management of billions of loyalty points and our sophisticated marketing engine – to provide partners a new way to
engage with their customers,” said Tim Lukens, EVP of Product Development. “Through BankMyRewards, our
partners can provide extensive merchant-funded cash back or points value to their customers, resulting in significant
lifts in account acquisition, usage and retention.”
More than $2 billion flows through Affinion’s merchant network annually, and the network currently boasts
thousands of national and local merchants. Banks receive access to these merchant offers and technology platform,
ensuring their customers earn the greatest savings from their everyday shopping – personalized for each customer or
member and branded for each Affinion partner.
BankMyRewards is available immediately to Affinion partners.
About Affinion Group
Affinion Group is a preferred CBSC solutions provider partnering with CBSC since 1980.
As a global leader with almost 40 years of experience, Affinion Group enhances the value of its partners' customer relationships by developing
and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion
provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer
loyalty and significant incremental revenue for more than 5,570 marketing partners worldwide, including many of the largest and most respected
companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the Company has approximately 4,500
employees and has marketing capabilities in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest
information security practices, is PCI Level 1 compliant and Cybertrust certified. For more information, visit www.affinion.com .