* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Mobile Marketing
Affiliate marketing wikipedia , lookup
Neuromarketing wikipedia , lookup
Social media marketing wikipedia , lookup
Marketing channel wikipedia , lookup
Target audience wikipedia , lookup
Ambush marketing wikipedia , lookup
Marketing research wikipedia , lookup
Multi-level marketing wikipedia , lookup
Marketing communications wikipedia , lookup
Marketing strategy wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Target market wikipedia , lookup
Customer engagement wikipedia , lookup
Marketing plan wikipedia , lookup
Multicultural marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Mobile banking wikipedia , lookup
Advertising campaign wikipedia , lookup
Viral marketing wikipedia , lookup
Global marketing wikipedia , lookup
Green marketing wikipedia , lookup
Sensory branding wikipedia , lookup
Street marketing wikipedia , lookup
80% OF CONSUMERS ARE CONCERNED ABOUT MOBILE MARKETING Over 3,000 mobile phone users in Europe and Latin America were surveyed on their attitudes to mobile marketing to understand how these affect business. The results show some clear rules for mobile marketers. BEST PRACTICES TO ENGAGE YOUR CUSTOMERS ON MOBILE 1 START WITH PERMISSION You need to get buy-in from your customers and build trust with them through your communications Would e k i l u o y n? i t p o to YES NO 95% of respondents are annoyed when they receive messages from senders they have not given their permission to contact them to. 2 UNDERSTAND THE CONSUMER Mobile marketing evokes negative sentiment – we need to understand the issues behind this to ensure that mobile marketing is effective at all. 80% felt that the offer wasn’t that enticing. 77% 78% 75% have received an offer that was not of interest to them. do not trust mobile marketing messages at all. found it difficult to opt out. 3 KNOW YOUR AUDIENCE Customers can be classed into four defined types/categories. Only by segmenting your customers can mobile marketing work. 29% 27% CONTROL FREAKS MARKETING IMMUNE 18% CONNECTED MARKETING LOVERS 27% EASY GOING NEED TO BE IN CONTROL of incoming messages but remain interested NO INTEREST in the benefits offered by messages INTERESTED in promotions or other benefits and do not need to be in control NO NEED TO BE IN CONTROL but limited impact on purchases 4 RIGHT PERSON, RIGHT MESSAGE, RIGHT MOMENT More than half surveyed were happy to receive certain types of messages when relevant. Get y e n o m ow! off n o t d a e H tore the S Boutique 52% An immediate DISCOUNT 48% The possibility to collect points and additional benefits as part of a LOYALTY PROGRAM 46% A GIFT from the brand RESULT: RESPECT BUILDS LOYALTY By following these best practices and respecting the customer engagement process you can develop positive relationships with your mobile audience. WORD OF MOUTH ADVOCACY WORD OF MOUTH RETENTION LOYALTY CONVERSION RECRUITMENT AWARENESS CUSTOMER ENGAGEMENT PROCESS TO LEARN MORE ABOUT MOBILE MARKETING VISIT: www.gemalto.com/telecom/mobile_marketing WORD OF MOUTH WORD OF MOUTH