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The Five Ts of word of mouth marketing From Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz | www.wordofmouthbook.com | www.wordofmouth.org There are hundreds of ways to get people talking, but you only need one to change your business forever. A silly something, a special moment, service with a smile — anything worth talking about. To build your word of mouth marketing plan, you need to walk through the Five Ts and apply each one. Use this worksheet to record your plan as it develops. Step What to do Examples 1. Talkers Find people who will talk about you Fans, volunteers, customers, bloggers, influencers 2. Topics Give people a reason to talk Special offer, great service, cool product, silliness, neat ad, new feature 3. Tools Helps the message spread faster and farther Tell-a-friend form, viral email, blogs, handouts, samples, coupons, online discussions 4. Taking Part Join the converstaion Reply to feedback, participate in social media, join discussions 5. Tracking Measure and understand what people are saying Search blogs, read online discussions, listen to feedback, use advanced measurement tools Learn WOM! Visit WordofMouth.org to learn more about word of mouth marketing. Your plan Share this! We love word of mouth, so pass it on. But please follow the rules. You can post, copy, forward, or share this with anyone you want, as much as you want. But: 1) Don’t change it, 2) Give author credit to Andy Sernovitz, 3) Mention that it comes from the book Word of Mouth Marketing: How Smart Companies Get People Talking, and 4) Link to www.wordofmouthbook.com. 1