* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download MMC informational Interview
Target audience wikipedia , lookup
Marketing channel wikipedia , lookup
Marketing communications wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Field research wikipedia , lookup
Loyalty program wikipedia , lookup
Affiliate marketing wikipedia , lookup
Sports marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Ambush marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Marketing strategy wikipedia , lookup
Multi-level marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Marketing research wikipedia , lookup
Advertising campaign wikipedia , lookup
Target market wikipedia , lookup
Youth marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Direct marketing wikipedia , lookup
Marketing plan wikipedia , lookup
Green marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Sensory branding wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Jared Bales I am interested in interviewing someone in the financial field because it is my area of study, and I wanted to see what a possible career in the financial field would be like. I interviewed Jasmeet Sabharwal. Mr. Sabharwal recommended a lot of skills and education that would be very helpful to have in the field he is in. One skill in particular that he highlighted throughout our conversation was that it is very important to be able to view and present information from many different perspectives. What he means by this is that when his company receives data from their clients he has to be able to analyze this data and then view his discoveries from multiple different perspectives such as a marketing, financial, or accounting one. This is relevant to education as well because you have to be able to learn and understand many concepts in the financial world from not only a financial perspective, but a marketing and accounting perspective as well. This means that when you are in are in a meeting with all the different departments you will be able to present the data in such a way that all these different groups can relate to and understand it. Thus, making communication between these different departments clearer and more concise which makes your company much more efficient. But, you also have to be well versed in each of these disciplines otherwise this aforementioned goal of efficiency is just a dream. That is why Mr. Sabharwal recommended to me that I should try to double major in something such as finance and marketing, and that I should definitely consider going back to graduate school after gaining a few years of work experience. He suggested graduate school because he said that graduate school helps you to open up your mind to view things from the many different perspectives of the business world. In turn, you then can achieve this verbal literacy required to be able to effectively communicate between the different disciplines and specializations. Another benefit of graduate school that Mr. Sabharwal mentioned was that it drastically improves your network and networking skills. He gave me a few examples of how if there were an opening at his company he would reach out to his network of friends that he gained through graduate school, and that they would do the same thing for him. He stressed that having great networking skills can be very beneficial to someone who is looking for a job. Also, he talked about how the better your network is, the better chance you have of not only getting a job, but getting a high-quality job. A few other skills he talked about were being versatile, being able to work well a variety of people, constantly being well informed on different industries and trends, and being well informed on the competition. He talked about versatility in the sense that industries are ever-evolving and ever innovating and that one has to be able to adapt to these things at a moment’s to notice to stay ahead. Mr. Sabharwal also talked about how being able to work with a variety of people in the sense of a variety of different personalities would be very beneficial to helping someone move up in their career because it would establish them as a leader. Constantly being well informed on different industries, trends, and other companies helped him to keep his clients well informed about their products and how to stay competitive and get ahead of the competition. Mr. Sabharwal finished off the conversation by talking about how being well-rounded by being knowledgeable in multiple areas is more valuable then having mastery in just one area. Alliance Data is a loyalty program, baking, and analytics company. Mr. Sabharwal is on the strategy team for marketing, and their main overlying job is to Acquire customers for the company’s credit card and loyalty programs. They also are a marketing consulting team once they obtain the clients. For the marketing part of his job, he not only consults for the clients, but also tries to find the right market for that specific company to sell its product in. He also has to teach the company how to compete on differentiation rather than price. Mr. Sabharwal also clarified to me that these companies do have marketing departments of their own, but oftentimes these marketing departments are not very big or aren’t as highly trained as his company is. He also encourages his clients to get involved with coalition marketing which he summed up as when multiple retailers combine their separate loyalty programs into one large loyalty programs creating a more differentiated loyalty platform. For the financial side of his job he has to project the impact the previously mentioned loyalty programs will have, and he also has to look at the return on investment of such programs. His job and company are in a relatively newer field. The field is believed to be a growing field that has potential to be in business for a very long time. It makes logical sense for a business like this to exist because as a company it is cheaper to contract out for a professional team of marketing consultants like Alliance Data then to try and go out, find, hire, and train your own team of professional marketers. Alliance Data also has a banking and credit card division and these markets more than likely will never decrease, but only stay the same or increase. Mr. Sabharwal also explained to me that although his main focus is in marketing there are positions for people who specialize in finance, accounting, and data analysis. I did not ask about internships, but he did talk a little bit about a tuition reimbursement program if someone wanted to go back and get his or her masters. I thought this interview was very helpful and informative. It helped to broaden my view a little bit about what the job world is like because as a student oftentimes I can be close-minded to certain things. This is mostly because I don’t really have a lot of experience with them. One thing I learned about myself is that I need to be more open to other areas within the field I’m interested in and not just focus on one specific type of job.