pdf - University Of Nigeria Nsukka
... the production of this all important crop and it is a way of reducing poverty level of citizens through skill training programme in plantain production. Plantain production involves the process of site selection and land preparation, planting, field management, harvesting, processing and marketing o ...
... the production of this all important crop and it is a way of reducing poverty level of citizens through skill training programme in plantain production. Plantain production involves the process of site selection and land preparation, planting, field management, harvesting, processing and marketing o ...
segmenting publics
... commercial settings of marketing and public relations are translated to the public sector, to the third sector, and to non-profit sectors. This Research Synthesis provides a review of the use of market segmentation technologies and other segmentation methods for the purposes of public engagement, wi ...
... commercial settings of marketing and public relations are translated to the public sector, to the third sector, and to non-profit sectors. This Research Synthesis provides a review of the use of market segmentation technologies and other segmentation methods for the purposes of public engagement, wi ...
Marketing Techniques
... the literature it was noted that other criteria is used to classify small firms which have also included sales volume, asset size, types of customer, capital requirements, industry market share and significance within the industry (Mc Cartan-Quinn and Carson, 2003). Gore et al. (1992), cited by Nwan ...
... the literature it was noted that other criteria is used to classify small firms which have also included sales volume, asset size, types of customer, capital requirements, industry market share and significance within the industry (Mc Cartan-Quinn and Carson, 2003). Gore et al. (1992), cited by Nwan ...
Motivation and Decision Making in City Break Travel
... This Book is brought to you for free and open access by the School of Hospitality Management and Tourism at ARROW@DIT. It has been accepted for inclusion in Articles by an authorized administrator of ARROW@DIT. For more information, please contact [email protected], [email protected], brian.wid ...
... This Book is brought to you for free and open access by the School of Hospitality Management and Tourism at ARROW@DIT. It has been accepted for inclusion in Articles by an authorized administrator of ARROW@DIT. For more information, please contact [email protected], [email protected], brian.wid ...
Successful Implementation of Grocery Store Loyalty Reward Programs
... Doctoral Study Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Business Administration ...
... Doctoral Study Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Business Administration ...
- International Marketing Trends Conference
... obtained for responses to the two impact statements, suggesting that persons who reported that PWOM had an impact on their brand choice decisions also reported that NWOM influenced their choices, r (N = 393) = .20, p < .01. The tendency for a higher percentage of participants to attest to the specif ...
... obtained for responses to the two impact statements, suggesting that persons who reported that PWOM had an impact on their brand choice decisions also reported that NWOM influenced their choices, r (N = 393) = .20, p < .01. The tendency for a higher percentage of participants to attest to the specif ...
Aalborg Universitet Staging Mobilities / Designing Mobilities Jensen, Ole B.
... is inspired by the works of the Canadian sociologist Erving Goffman. Goffman was the student of the ‘ordinary’ and the everyday social order par excellence. In earlier works I have developed an emerging understanding of the fruitfulness of Goffman to mobilities research (e.g. Jensen 2006, 2010a). Ho ...
... is inspired by the works of the Canadian sociologist Erving Goffman. Goffman was the student of the ‘ordinary’ and the everyday social order par excellence. In earlier works I have developed an emerging understanding of the fruitfulness of Goffman to mobilities research (e.g. Jensen 2006, 2010a). Ho ...
Title A Social Marketing Partnership Framework: An Extension of
... multi-sectoral social marketing partnerships. This research, undertaken in the field of public health, identifies the challenges faced by social marketers when embarking on a partnership approach to social change. A dynamic solution is presented through the conceptualisation of the social marketing ...
... multi-sectoral social marketing partnerships. This research, undertaken in the field of public health, identifies the challenges faced by social marketers when embarking on a partnership approach to social change. A dynamic solution is presented through the conceptualisation of the social marketing ...
EXAMINING THE BEHAVIOUR OF RE-GIFTING USING A MULTI-METHOD APPROACH
... One method of disposition that has yet to be given any attention in the literature is the act of re-gifting. The re-gift can be as simple as a bottle of wine and a box of chocolates or products that are more elaborate. Re-gifting does not include selfgifts, which are gifts, defined by Mick and Demos ...
... One method of disposition that has yet to be given any attention in the literature is the act of re-gifting. The re-gift can be as simple as a bottle of wine and a box of chocolates or products that are more elaborate. Re-gifting does not include selfgifts, which are gifts, defined by Mick and Demos ...
Marketing Strategies for Profitability in Small Independent Restaurants
... employer in the United States, yet 67% of restaurants fail within the first 3 years of operation (Frazer, 2012). Businesses leaders of small, independent restaurants may need to use new marketing tools to attract and retain customers, increase revenue, optimize products, and develop a comprehensive ...
... employer in the United States, yet 67% of restaurants fail within the first 3 years of operation (Frazer, 2012). Businesses leaders of small, independent restaurants may need to use new marketing tools to attract and retain customers, increase revenue, optimize products, and develop a comprehensive ...
An empirical study on the factors influencing international marketing
... time in the rather lengthy interviews and the participants of the quantitative research in responding to the survey by completing the questionnaire. Special thanks to all my colleagues and professors, particularly those who attended the doctoral symposium that I presented on the research, for their ...
... time in the rather lengthy interviews and the participants of the quantitative research in responding to the survey by completing the questionnaire. Special thanks to all my colleagues and professors, particularly those who attended the doctoral symposium that I presented on the research, for their ...
2009 Program
... for professional meetings. The first day of the meeting was called “Santa Fe Day,” and featured events of interest to the local community, including readings, presentations and film screenings, all free and open to the public. In fact, the entire meeting remained open to the public, and SfAA was ple ...
... for professional meetings. The first day of the meeting was called “Santa Fe Day,” and featured events of interest to the local community, including readings, presentations and film screenings, all free and open to the public. In fact, the entire meeting remained open to the public, and SfAA was ple ...
Buzz marketing in startups - Lund University Publications
... As a recent phenomenon, buzz marketing has been explained as “the amplification of initial marketing efforts by third parties” (Thomas, 2004, p. 64) and is referring to the increased organizational focus to stimulate buzz by harnessing the power of consumers, media and other third parties to amplify ...
... As a recent phenomenon, buzz marketing has been explained as “the amplification of initial marketing efforts by third parties” (Thomas, 2004, p. 64) and is referring to the increased organizational focus to stimulate buzz by harnessing the power of consumers, media and other third parties to amplify ...
A Review of Studies on Neuromarketing
... improvements to customers. There is yet another segment of researchers who believe that neuromarketing would be much more science fiction than reality because it is impossible to find people with identical thoughts in the world, as thought is changeable and varies according to personal experiences, ...
... improvements to customers. There is yet another segment of researchers who believe that neuromarketing would be much more science fiction than reality because it is impossible to find people with identical thoughts in the world, as thought is changeable and varies according to personal experiences, ...
Traditional and Non-traditional Marketing Strategies: A Comparative
... era of marketing was not concern about customer buying behaviour. It was mainly concerned with efficiency in the delivery of mass products with high quality as the main reason to motivate customer patronage. According to Boone and Kurtz (2015), “this production orientation dominated business philoso ...
... era of marketing was not concern about customer buying behaviour. It was mainly concerned with efficiency in the delivery of mass products with high quality as the main reason to motivate customer patronage. According to Boone and Kurtz (2015), “this production orientation dominated business philoso ...
University of Warsaw Department of Journalism and Political
... questionnaires spontaneously, projecting subconsciously the brands and products from well-known commercials. Sometimes they hummed music from commercials. Some of them asked for more time justifying it with the statement that there are too many commercials to choose from. Young people filled the que ...
... questionnaires spontaneously, projecting subconsciously the brands and products from well-known commercials. Sometimes they hummed music from commercials. Some of them asked for more time justifying it with the statement that there are too many commercials to choose from. Young people filled the que ...
Scholarship in Marketing: Lessons From the 4 Eras of Thought
... Trend 3: Research Specialization and the Fragmentation of the Mainstream “It is troubling to realize that Knowledge does not necessarily accumulate in a field -- that Knowledge can disappear over time if it is not actively transmitted and received.” (Wilkie, 1981 ACR Presidential Address) ...
... Trend 3: Research Specialization and the Fragmentation of the Mainstream “It is troubling to realize that Knowledge does not necessarily accumulate in a field -- that Knowledge can disappear over time if it is not actively transmitted and received.” (Wilkie, 1981 ACR Presidential Address) ...
Product Lifecycle References Compendium
... The Medical Products Agency (MPA) is the Swedish national authority responsible for regulation and surveillance of the development, manufacturing and sale of drugs and other medicinal products. Our task is to ensure that both the individual patient and healthcare professionals have access to safe an ...
... The Medical Products Agency (MPA) is the Swedish national authority responsible for regulation and surveillance of the development, manufacturing and sale of drugs and other medicinal products. Our task is to ensure that both the individual patient and healthcare professionals have access to safe an ...
Margaret Mead`s Uses of Imagery - Virginia Review of Asian Studies
... My hunch is the following: To understand Mead's pioneering work, one needs to examine her early interests in pageantry, liturgy, poetry and richly textured prose. These were preparations for her unique visual and verbal approach to the human sciences. The combination of the visual and verbal figured ...
... My hunch is the following: To understand Mead's pioneering work, one needs to examine her early interests in pageantry, liturgy, poetry and richly textured prose. These were preparations for her unique visual and verbal approach to the human sciences. The combination of the visual and verbal figured ...
Relationship Marketing – An Overview And Summary Of Research
... articles or 3%). This indicates that the concept of relationship marketing still remains in the theoretical and framework level, industrial applications work is not yet developed. Some research areas, such as human resource, sales force and internal marketing, have been explored by applying the conc ...
... articles or 3%). This indicates that the concept of relationship marketing still remains in the theoretical and framework level, industrial applications work is not yet developed. Some research areas, such as human resource, sales force and internal marketing, have been explored by applying the conc ...
Principles of Marketing, 13e (Kotler/Armstrong)
... 17) Which step in the four-step marketing research process has been left out of the following list: defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings? A) developing the research budget B) choosing the research agency C) choosi ...
... 17) Which step in the four-step marketing research process has been left out of the following list: defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings? A) developing the research budget B) choosing the research agency C) choosi ...
Social Experience and Anthropological Knowledge
... body may be marked by dynamics and unclear boundaries; but this is still only ascertainable in relation to a concept of social integration beyond the individual, or within a particular tradition of knowledge (cf. Barth 1993a). For a time, it seemed that the ‘new world’ defied analysis, being too fra ...
... body may be marked by dynamics and unclear boundaries; but this is still only ascertainable in relation to a concept of social integration beyond the individual, or within a particular tradition of knowledge (cf. Barth 1993a). For a time, it seemed that the ‘new world’ defied analysis, being too fra ...
Marketing Strategies Restaurant Leaders Use to Develop Their
... multiple case study design is preferred over a single case study when the study involves a comparison of subjects’ practices to gain an enhanced comprehension of those practices (Wahyuni, 2012). Other qualitative designs, including phenomenological and narrative, were not the most appropriate choice ...
... multiple case study design is preferred over a single case study when the study involves a comparison of subjects’ practices to gain an enhanced comprehension of those practices (Wahyuni, 2012). Other qualitative designs, including phenomenological and narrative, were not the most appropriate choice ...
Reclaiming Applied Anthropology: Its Past, Present, and Future
... Tanganyika in the 1960s. This was a staff position that entailed a series of research projects concerning administrative issues. Most were done at the request of his supervising officials, but Gulliver himself also proposed research ideas and had substantial control over projects and data, which he ...
... Tanganyika in the 1960s. This was a staff position that entailed a series of research projects concerning administrative issues. Most were done at the request of his supervising officials, but Gulliver himself also proposed research ideas and had substantial control over projects and data, which he ...
Field research
Field research or fieldwork is the collection of information outside of a laboratory, library or workplace setting. The approaches and methods used in field research vary across disciplines. For example, biologists who conduct field research may simply observe animals interacting with their environments, whereas social scientists conducting field research may interview or observe people in their natural environments to learn their languages, folklore, and social structures.Field research involves a range of well-defined, although variable, methods: informal interviews, direct observation, participation in the life of the group, collective discussions, analyses of personal documents produced within the group, self-analysis, results from activities undertaken off- or on-line, and life-histories. Although the method generally is characterized as qualitative research, it may (and often does) include quantitative dimensions.