Download Product Lifecycle References Compendium

PRODUCT LIFECYCLE REFERENCES COMPENDIUM
TABLE OF CONTENTS
Market Size & Potential Segmentation
Epidemiology
National Institutes of Health & Government Agencies
Segmentation Publications & Papers
Trademark (Brand Name) Research
Trademark Papers
Trademarks Publications
Trademark Registration Guide
Customer Needs, Behaviours &
Attitudes
Consumer & Customer Papers & Publications
Customer Relationship Management (CRM) Publications
Healthcare sites by disease / condition
ie. National, PCP & Patient Associations
Packaging & Handling
Packaging Publications & Statistics
Product Profile Concept Assessment
Product Portfolio Papers
Product Positioning/Branding
Branding Papers & Publications
Product Positioning Papers & Publications
Product Testing Papers & Publications
Pricing Research
Pricing Publications
Pricing Research Papers
Pricing Authorities & Statistics
Detail Aid / Ad Testing
Advertising Publications
Advertising Research Papers
Sales Force Objectives
Sales Force Objectives Publications
Communication & Tracking Research
Communication Research Publications
Tracking Research Papers
Lifecycle Management
Lifecycle Management Papers
Lifecycle Management Publications
Market Forecasting
Forecasting Papers
Forecasting Publications
Competitive Analysis
Competitive Intelligence / Analysis
Company websites
Healthcare Facts & Figures
Industry Associations
Pharmaceutical Industry Associations
Market Research Associations
Market Research
General Market Research Publications & Papers
Introduction to / Beginners Guide Papers & Publications
Advanced / Applied Market Research Publications
Management & Market Research Publications
Sampling Publications
Qualitative Market Research
Focus Groups Papers & Publications
Methodology Publications
Qualitative Market Research Papers & Publications
Quantitative Market Research
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General Market Research Publications
Internet / Online Papers & Publications
Omnibus Papers
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PHARMACEUTICAL INDUSTRY ASSOCIATIONS
ABPI - Association of British Pharmaceutical Industry
The trade association for about a hundred companies in the UK producing
prescription medicines
http://www.abpi.org.uk/
EFPIA - The European Federation of Pharmaceutical Industries and
Associations
A representative voice of the pharmaceutical industry in Europe. Their mission is
to promote pharmaceutical research and development in order to bring new
medicines onto the market in the interest of patients and human health worldwide; to foster a favourable policy climate that enables the pharmaceutical
industry in Europe to meet the growing high-quality health care expectations of
present and future generations and to contribute to the strength of the EU
economy and to the social well-being of its citizens.
http://www.efpia.org/
EFPIA Publications
This contains links to recently published EFPIA reports, industry guidelines,
topical brochures, Scientific Technical and Regulatory documents, Legal surveys,
the EFPIA Award as well as an archive section for older publications.
http://www.efpia.org/6_publ/default.htm
EMEA - The European Agency for the Evaluation of medicinal Products
European Medicines Agency (EMEA) is a decentralised body of the European
Union. Its main responsibility is the protection and promotion of public and
animal health, through the evaluation and supervision of medicines for human
and veterinary use. The EMEA coordinates the evaluation and supervision of
medicinal products throughout the European Union.
http://www.emea.eu.int/
EHMA - European Health Management Association
The Association is a bridge-building organisation - creating links between
countries; between academia and practising managers; between managers,
doctors and nurses; and between specialist managerial areas. It focuses on all
aspects of healthcare management.
http://www.ehma.org/
Eucomed - The European Medical Technology Industry Association
Is the sole representative of the medical devices industry amongst the 60
permanent members of the Health Policy Forum comprising in addition to the
European Commission DG SANCO also patient and health care professionals
organisations
http://www.eucomed.be/
European Commission
The online gateway to the European Commission
http://europa.eu.int/
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IFPMA - International Federation of Pharmaceutical Manufacturers
Association
A non-profit, non-governmental Organization (NGO) representing, through our
member associations, the worldwide research-based pharmaceutical industry and
manufacturers of prescribed medicines.
http://www.ifpma.org/
PAHO - WHO Pan American Organisation
The PAHO is an international public health agency working to improve health and
living standards of the people of the Americas. It has international recognition as
part of the United Nations system, serving as the Regional Office for the Americas
of the WHO and as the health organization of the Inter-American System.
http://www.paho.org/
PhMRA - Pharmaceutical Research and Manufacturers of America
PhMrA’s initiatives are an important part of the solution for improving the quality
of health care around the world, but the tremendous challenges facing developing
countries demand continued and concerted efforts from both the private and
public sectors and PhMrA are ready to participate in effective partnerships to help
improve public health.
http://world.phrma.org/
WHO – European Regional Office
The official Web site of the WHO Regional Office for Europe (WHO/Europe)
provides country-specific and topic-specific health information for people who
influence health policy in the WHO European Region, and the media.
http://www.euro.who.int/
WHO - World Health Organisation
The United Nations specialised agency for health. WHO's goal is the attainment
by all peoples of the highest possible level of health
http://www.who.int/en/
WHO - World Health Organisation: Health Topics
The pages provide links to a selection of diseases and therapeutic information
from Aids to Yellow Fever
http://www.who.int/health_topics/en/
WHO - World Health Organisation: ICD10
http://www.who.int/whosis/icd10/
WHO - World Health Organisation Publications
A catalogue of information available online, across a wide range of products,
published by the WHO since 1948 ie. news, just published, book of the month,
catalogues, subscription information, etc
http://www.who.int/pub/en/
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HEALTHCARE SITES BY DISEASE
Disease
National
Associations
AIDS / HIV
Physician’s
Associations
Patient
Associations
http://www.iapac.org/
To craft and implement
global educational and
advocacy strategies to
improve the quality of
care provided to all
people living with
HIV/AIDS
http://www.aidsalliance.org/
 AIDS Alliance for
women, youth, children
& families affected by
HIV and AIDS
 Creates and shares
information
 Provides a forum for
consumers and care
providers to build more
effective partnerships
 Advocates for public
policies that benefit
those affected while
preventing new HIV
infections & searching
for a real cure.
http://www.alz.org/
Alzheimer’s
Disease
Arthritis
Asthma
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The Alzheimer’s
Association, dedicated to
finding prevention
methods, treatments and
an eventual cure for
Alzheimer’s. For 25 years,
the Association has
provided reliable
information and care
consultation; created
supportive services for
families; increased funding
for dementia research;
and influenced public
policy changes.
http://www.arthritis.com/
Pfizer Web Site. The
information provided on
this site is for general
informational and
educational purposes
only.
http://www.arc.org.uk/
This website is for anyone
who wishes to know more
about arthritis, the charity
and how to help find the
cure.
www.asthma.org.uk
Asthma UK is the charity
dedicated to improving the
health and well being of
the 5.2 million people in
the UK whose lives are
affected by asthma.
http://www.aaaai.org/
professionals.stm
Professionals - The
American Academy of
Allergy, Asthma &
Immunology is the
largest professional
medical specialty
organization in the US
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http://www.aaaai.org/pat
ients.stm
Patients - The American
Academy of Allergy,
Asthma & Immunology is
the largest professional
medical specialty
organization in the US
Disease
National
Associations
http://www.cancer.gov/
The National Cancer
Institute coordinates the
us National Cancer
Program, which conducts
and supports research,
training, health
information
dissemination, and other
programs with respect to
the cause, diagnosis,
prevention, and
treatment of cancer,
rehabilitation from
cancer, and the
continuing care of cancer
patients and the families
of cancer patients.
Cancer
http://www.eortc.be/
European Organisation
for Research and
Treatment of Cancer
Physician’s
Associations
http://www.cancer.org/d
ocroot/HOME/pff/pff_0.as
p?level=0
http://www.cancer.org/
American Cancer Society
http://www.cancer.org/d
ocroot/STT/stt_0.asp
US Cancer Statistics
2006
http://www.icr.ac.uk/
The Institute of Cancer
Research is one of the
world's leading cancer
research organisations
and is internationally
renowned for the quality
of its science. The
Institute is a college of
the University of London
and works in partnership
with the Royal Marsden
NHS Foundation Trust.
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Patient
Associations
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American Cancer Society
– information for
Patients, Family and
Friends
http://www.cancer.org/d
ocroot/HOME/skr/skr_0.a
sp
American Cancer Society
- Health Information
Seekers
Disease
National
Associations
Physician’s
Associations
Patient
Associations
http://www.escardio.org/
European Society of
Cardiology
http://www.escardio.org/k
nowledge/
The Knowledge Centre is
where you will discover all
of the ESC's on-line
scientific and medical
information.
Cardiology
http://www.escardio.org/
congresses/
The ESC organises some
of Europe's most
respected scientific
cardiology congresses
and meetings. Discover
all about the ESC
Congress and other subspeciality cardiology
meetings.
http://americanheart.org/
American Heart
Association
http://americanheart.org/
presenter.jhtml?identifier=
1200026
American Heart
Association Statistics
http://www.cysticfibrosis.
com/
A US community website
for people concerned with
cystic fibrosis.
Cystic Fibrosis
http://www.aad.org/
The American Academy of
Dermatology
Dermatology
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http://www.bad.org.uk/he
althcare/guidelines/
British Association of
Dermatology – Clinical
Guidelines
http://www.bad.org.uk
/healthcare/
British Association of
Dermatologists. For
dermatologists and
other doctors, medical
students and health
professionals who wish
to know more about
dermatology and its
practice.
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http://www.bad.org.uk/p
ublic/
British Association of
Dermatologists – Public
Section
http://www.bad.org.uk/p
ublic/leaflets/
British Association of
Dermatologists – Patient
Information & Leaflets
Disease
Diabetes
National
Associations
Physician’s
Associations
http://www.diabetes.org/ho
mepage.jsp
The American Diabetes
Association provides
diabetes research,
information and advocacy.
The mission of the
Association is to prevent and
cure diabetes and to
improve the lives of all
people affected by diabetes.
http://www.diabetes.org.uk
Diabetes UK is the largest
organisation in the UK
working for people with
diabetes, funding research,
campaigning and helping
people live with the
condition.
http://www.diabetes.
org/professional/defa
ult.jsp
The American
Diabetes Association
for Healthcare
Professionals and
Scientists
Infection
Leukaemia
Mental Health
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www.diabetes.com/
A GSK Website containing
patient information on
understanding and
treatment of Type 2
diabetes
http://www.immunologylink.com/
http://www.his.org.uk/
The HIS exists to foster
the advancement of
knowledge and education
of all those who have an
interest in the important
field of hospital infection.
http://www.leukaemia.org
A UK Charity dedicated
exclusively to the research
and treatment of childhood
leukaemia, and to the
welfare of leukaemia
children and their families.
http://www.nmha.org/
NMHA works to improve
the mental health of all
Americans, especially the
54 million people with
mental disorders, through
advocacy, education,
research and service.
http://www.muscles-andbones.com/osteoarthritis/
index.php
US site providing patient
information
Osteoarthritis
Osteoporosis
http://www.diabetes.org/
for-parents-and-kids.jsp
The American Diabetes
Association for Parents
and Children
http://www.hodgkinsdise
ase.org/
A US Internet mailing list
primarily for patients to
exchange information
Hodgkin Disease
Immunology
Patient
Associations
http://www.nof.org/
US National Osteoporosis
Foundation (NOF) is a
voluntary health
organization solely
dedicated to osteoporosis
and bone health. NOF is
committed to achieving
our mission through
programs of awareness,
education and training,
advocacy and research.
http://www.muscles-andbones.com/osteoporosis/i
ndex.php
US site designed to
provide patient
information
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Disease
Parkinson's
Disease
National
Associations
Physician’s
Associations
http://www.pdf.org/
The Parkinson’s Disease
Foundation (PDF) is a US
organization devoted to
funding research,
providing education and
advocating for Parkinson’s.
Designed bring help and
hope to as many as one
million Americans who
now suffer from this
condition.
http://www.psoriasis.org/
home/
The National Psoriasis
Foundation is a patientdriven US organization
for the 5m people
affected by psoriasis and
psoriatic arthritis.
Psoriasis
Psychiatry
Respiratory
http://www.aarc.org/
American Association for
Respiratory Care
http://bjp.rcpsych.org/
The British Journal of
Psychiatry published
monthly by The Royal
College of
Psychiatrists. It covers
all branches of the
subject, with particular
emphasis on the
clinical aspects
http://respiratoryresearch.com/
Respiratory Research is
an Open Access, peerreviewed, online
journal that considers
manuscripts on all
aspects of respiratory
function and disease.
http://www.skincarephysi
cians.com/index.html
An Amgen / Wyeth
sponsored website
provides patients with
up-to-date information on
the treatment and
management of disorders
of the skin, hair and
nails.
http://www.womenshealth-andcalcium.com/index.php3
Skin Care
Women’s Health
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Associations
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NATIONAL INSTITUTES OF HEALTH & GOVERNMENT AGENCIES
EuropaBio
EuropaBio is the political voice of the biotechnology industry in Europe. Members
are involved in research, development, testing, manufacturing and
commercialisation of biotechnology products and processes.
http://www.europabio.org/
European Platform for Patients' Organisations, Science and Industry
A European partnership of patients' organisations, science and industry working
on health care policies towards treatment and prevention of serious diseases.
http://www.epposi.org/
EUROPE - Health First Europe
Established in March 2004 as a platform by and for patient groups, healthcare
workers, academics, experts and the medical technology industry to encourage
reflection and dialogue on the future of healthcare in Europe at a time of
demographic and technological revolution. Health First Europe aims to ensure
that equitable access to modern, innovative and reliable medical technology and
healthcare is regarded as a vital investment in the future of Europe.
http://www.healthfirsteurope.org/
FRANCE – INSERM - The French Institute of Health and Medical Research
A French language website
http://www.inserm.fr/
IRELAND – Irish Pharmaceutical Healthcare Association
IPHA represents the international research based pharmaceutical industry in
Ireland. Our members include both prescription medicines companies and
manufacturers of non-prescription or consumer health care medicines.
http://www.ipha.ie/
Italy – Healthcare Institute
An Italian Government sponsored website. The Istituto Superiore di Sanità is the
leading technical and scientific public body of the Italian National Health Service.
Its activities include research, control, training and consultation in the interest of
public health protection. English version via
http://www.iss.it/sitp/attivita/ISSWEB_istituto/singole/AboutUs.asp?lang=2
Germany - A Guide to the German Healthcare System
Germany has a dualistic healthcare system. On the one hand, there is a national
healthcare system based on (more or less) public insurance companies. On the
other hand, there are a vast number of private health insurers, offering various
insurance plans.
http://www.bjl-legal.com/rahmen.pl?http://www.bjllegal.com/content.pl/article=ExpHealthIns/sprache=e/frame=d
GLOBAL - Hospital Web
Includes links to web pages of hospitals, both in the US and globally.
http://neuro-www.mgh.harvard.edu/hospitalweb.shtml
Japan – Ministry of Health, Labour and Welfare
English version of Japanese Government website covering Healthcare issues.
http://www.mhlw.go.jp/english/
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Sweden – Swedish Medical Products Agency (MPA)
The Medical Products Agency (MPA) is the Swedish national authority responsible
for regulation and surveillance of the development, manufacturing and sale of
drugs and other medicinal products. Our task is to ensure that both the individual
patient and healthcare professionals have access to safe and effective medicinal
products and that these are used in a rational and cost-effective manner.
http://www.lakemedelsverket.se/
UK - Department of Health (DOH)
Providing health and social care policy, guidance and publications
http://www.doh.gov.uk/
UK – National Health Service (NHS)
Access to the National Health Service online
http://www.nhsdirect.nhs.uk/
UK - National Institute for Clinical Excellence (NICE)
NICE is the independent organisation responsible for providing national guidance
on the promotion of good health and the prevention and treatment of ill health.
http://www.nice.org.uk/
USA - Centers for Disease Control and Prevention
Recognised as the lead federal agency for protecting the health and safety of US
people - at home and abroad. CDC serves as the national focus for developing
and applying disease prevention and control, environmental health, and health
promotion and education activities designed to improve the health of the people
of the United States.
http://www.cdc.gov/
USA - Center for Drug Evaluation & Research (CDER)
A consumer watchdog in America's healthcare system, which evaluates new drugs
before they can be sold, reviews new drug applications, provides doctors and
patients with the information they need to use medicines wisely. CDER ensures
that safe and effective drugs are available to improve the health of consumers,
that prescription and over-the-counter drugs, both brand name and generic, work
correctly and that the health benefits outweigh known risks.
http://www.fda.gov/cder/index.html
USA - Department of Health & Human Service (DHSS)
The DHHS is the US government's principal agency for protecting the health of all
Americans and providing essential human services, especially for those who are
least able to help themselves.
http://www.os.dhhs.gov/
USA – Food and Drug Administration (FDA)
US Department of Health and Human Services
http://www.fda.gov/
USA - Medscape Today
A comprehensive source of clinical information organized by medical specialty. A
huge searchable database is available, including MEDLINE, drug information, and
full text articles.
http://www.medscape.com/px/urlinfo
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USA - National Centre for Biotechnology Information
NCBI creates public databases, conducts research in computational biology,
develops software tools for analysing genome data, and disseminates biomedical
information - all for the better understanding of molecular processes affecting
human health and disease.
http://www.ncbi.nlm.nih.gov/
USA – National Institutes of Health (NIH)
The goal of NIH research is to acquire new knowledge to help prevent, detect,
diagnose, and treat disease and disability, from the rarest genetic disorder to the
common cold.
http://www.nih.gov/
USA - National Library of Medicines
http://www.nlm.nih.gov/
USA : Pharmacopoeia
The United States Pharmacopoeia (USP) is the official public standards-setting
authority for all prescription and over-the-counter medicines, dietary
supplements, and other healthcare products manufactured and sold in the United
States. USP sets standards for the quality of these products and works with
healthcare providers to help them reach the standards.
http://www.usp.org
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EPIDEMIOLOGY
E-Medicine
Online medical textbooks by Speciality. Free Journal articles and texts for
Physicians and Healthcare Professionals
http://www.emedicine.com/specialties.htm
The following are examples of articles that illustrate for each speciality the
background, pathophysiology, frequency eg. incidence and prevalence – US and
worldwide, mortality/morbidity, sex, age, etc.
Acute Coronary Syndrome
Acute Renal Failure
Alzheimer’s Disease
Angina Pectoris
Anxiety
Aortic Stenosis
Asthma
Atherosclerosis
Atrial Fibrillation
Breast Cancer
Bronchitis
Cancer, Global
Cancer, USA
Cardiomyopathy, Dilated
Cirrhosis
Crohn's Disease
Congestive Heart Failure & Pulmonary Oedema
Coronary Heart Atherosclerosis
Diabetes Mellitus - Type 1
Diabetes Mellitus - Type 2
Emphysema
Esophagitis
Gastric Cancer
Gastroenteritis
Growth Hormone Deficiency
Hepatitis A
Hepatitis B
Hepatitis C
Hodgkin Disease
Hypercholesterolaemia
Hypertension
Influenza
Irritable Bowel Syndrome
Lung Cancer (Non-Small Cell)
Lung Cancer (Small Cell)
Malignant Melanoma (Skin)
Myocardial Infarction
Myocarditis
Obesity
Osteoarthritis
Osteoporosis
Pancreatic Cancer
Pericarditis
Pulmonary Embolism
Sepsis
Tuberculosis
Ulcerative Colitis
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http://www.emedicine.com/EMERG/topic31.htm
http://www.emedicine.com/med/topic1595.htm
http://www.emedicine.com/neuro/topic13.htm
http://www.emedicine.com/med/topic133.htm
http://www.emedicine.com/EMERG/topic35.htm
http://www.emedicine.com/EMERG/topic40.htm
http://www.emedicine.com/EMERG/topic43.htm
http://www.emedicine.com/med/topic182.htm
http://www.emedicine.com/EMERG/topic46.htm
http://www.emedicine.com/med/topic2808.htm
http://www.emedicine.com/med/topic247.htm
http://www-dep.iarc.fr/
http://seer.cancer.gov/
http://www.emedicine.com/EMERG/topic80.htm
http://www.emedicine.com/med/topic3183.htm
http://www.emedicine.com/med/topic477.htm
http://www.emedicine.com/emerg/topic108.htm
http://www.emedicine.com/med/topic446.htm
http://www.emedicine.com/med/topic546.htm
http://www.emedicine.com/med/topic547.htm
http://www.emedicine.com/med/topic654.htm
http://www.emedicine.com/EMERG/topic175.htm
http://www.emedicine.com/med/topic845.htm
http://www.emedicine.com/EMERG/topic213.htm
http://www.emedicine.com/med/topic930.htm
http://www.emedicine.com/MED/topic991.htm
http://www.emedicine.com/med/topic992.htm
http://www.emedicine.com/med/topic993.htm
http://www.emedicine.com/med/topic1022.htm
http://www.emedicine.com/med/topic1072.htm
http://www.emedicine.com/med/topic1106.htm
http://www.emedicine.com/med/topic1170.htm
http://www.emedicine.com/med/topic1190.htm
http://www.emedicine.com/med/topic1333.htm
http://www.emedicine.com/med/topic1336.htm
http://www.emedicine.com/med/topic1386.htm
http://www.emedicine.com/EMERG/topic327.htm
http://www.emedicine.com/EMERG/topic326.htm
http://www.emedicine.com/med/topic1653.htm
http://www.emedicine.com/med/topic1682.htm
http://www.emedicine.com/med/topic1693.htm
http://www.emedicine.com/med/topic1712.htm
http://www.emedicine.com/EMERG/topic412.htm
http://www.emedicine.com/EMERG/topic490.htm
http://www.emedicine.com/med/topic3163.htm
http://www.emedicine.com/MED/topic2324.htm
http://www.emedicine.com/med/topic2336.htm
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Healthcare Facts & Figures
About the ATC/DDD system
In order to measure drug use, it is important to have both a classification system
and a unit of measurement. To deal with the objections against traditional units
of measurement, a technical unit of measurement called the Defined Daily Dose
(DDD) to be used in drug utilisation studies was developed.
http://www.whocc.no/atcddd/atcsystem.html
American Demographics
http://www.adage.com/section.cms?sectionId=195
CIA – World FactBook
Country information has been updated as of 10 January, 2006. The EU is now
included as an "Other" entity and continues to accrue more nation-like
characteristics. The World Factbook features several new or revised fields. In
the Economy category, the Factbook is now reporting national GDP figures in US
dollars converted at Official Exchange Rates (OER) in addition to GDP at
Purchasing Power Parity (PPP) rates, since both measures contain information
useful to our readers. Traditionally, only PPP-converted GDP values have been
reported.
http://www.cia.gov/cia/publications/factbook/
EFPIA - European Pharmaceutical Industry in Figures
Key data – 2005 Update available via PDF file
http://www.efpia.org/6_publ/infigures2005.pdf
EFPIA – Your Guide to Structural Funding
Structural Funds (SF) form the basis of the EU Regional Policy and aim to reduce
disparities in the level of development between EU regions by investments in
infrastructure, innovative capacity and human capital, and increase economic and
social cohesion between EU Member States.
http://www.efpia.org/6_publ/structuralfundguide2006.pdf
EuropaBio : Healthcare Biotech Facts & Figures
EuropaBio is the political voice of the biotechnology industry in Europe. Members
are involved in research, development, testing, manufacturing and
commercialisation of biotechnology products and processes.
http://www.europabio.org/healthcare_facts.htm
Germany - Federal Statistical Office Germany – Health
The information system of the Federal Health Monitoring System consolidates all
relevant information of the health care sector in a common databank and allows
an online research via www.gbe-bund.de.
http://www.destatis.de/themen/e/thm_health.htm
GLOBAL - 2005/2006 Pharmaceutical R&D Factbook
Provided by the world leader in pharmaceutical R&D performance metrics
knowledge management, the CMR International Factbook is a reference and
business planning tool for decision makers in R&D, corporate finance, business
strategy, marketing planning and corporate communications.
http://www.cmr.org/pdf/CMRInternational20056PharmaceuticalRDFactbookFlyer.pdf
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GLOBAL – Research & Development
This database includes medicines currently in clinical trials or at FDA for review
http://newmeds.phrma.org/
GLOBAL - World Health Organisation: WHOSIS Database
A guide to epidemiological and statistical information available from the WHO
http://www.who.int/library/database/index.en.shtml
IPHA : Healthcare Facts & Figures
Irish & European Facts and Figures eg. Population, Market, R&D & Community
Statistics
http://www.ipha.ie/htm/info/health_figures.html
UK - Department of Health, Publications and Statistics (DOH)
Almost all current and many old DH publications, including statistical reports,
surveys, press releases, circulars and legislation, are available in electronic form
in this section
http://www.dh.gov.uk/PublicationsAndStatistics/fs/en
UK - Facts & Statistics from the Pharmaceutical Industry (ABPI)
The following charts and statistics give an overview of the pharmaceutical
industry in the UK and in the wider world ie. a Global Industry, Pharmaceuticals
and the UK Economy, R&D, Medicines and the NHS. As more recent information
becomes available, the data will be revised and updated.
http://www.abpi.org.uk/statistics/intro.asp
USA - Bureau of Labour Statistics
www.stats.bls.gov
USA - Census Bureau
The International Data Base (IDB) is a computerized data bank containing
statistical tables of demographic, and socio-economic data for 227 coutnries of
the world. Choose a country from the drop-down list and submit query.
http://www.census.gov/ipc/www/idbsum.html
USA - Centre for Disease Control and Prevention
A source of information providing US health statistics. Statistical information to
guide actions and policies to improve the health of the US population. A public
resource for health information–-a critical element of public health and health
policy.
http://www.cdc.gov/node.do/id/0900f3ec8000ec28
USA – National Centre for Health Statistics
A principal US health statistics agency, which provides statistical information to
guide actions and policies to improve the health. A public resource for health
information–-a critical element of public health and health policy.
http://www.cdc.gov/NCHS/
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CUSTOMER RELATIONSHIP MANAGEMENT (CRM) : PUBLICATIONS
CRM in the Pharmaceutical Industry: Strategies to increase customer
value through technology
The report audits the progress of CRM implementation across the industry,
assesses the current leading CRM vendors, and identifies future opportunities to
gain leadership.
Publisher:
Datamonitor
Published:
May 2002
Customer Relationship Management Concepts and Tools
A comprehensive and fully developed textbook on customer relationship
management which demonstrates, how as a core business strategy, it has
influence across the entire business, such as strategic marketing, operations,
human resource and IT management.
Author:
Francis Buttle
ISBN:
075065502X
Publisher:
Published:
Butterworth-Heinemann
2004
The CRM Project Management Handbook:
Building Realistic Expectations and Managing Risk
Identifies the common stumbling blocks that threaten all CRM projects, regardless
of vendor, product or technology and proposes practical solutions to get round
them.
Author:
Michael Gentle
Publisher:
Kogan-Page
Published:
October 2002
Why CRM Doesn't Work
How to Win By Letting Customers Manage the Relationship
The book is filled with practical examples and tips and is an ideal solution for
business executives intent on avoiding 'CRM backlash'
Author:
Frederick Newell
Publisher:
Kogan-Page
Published:
2003
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COMPETITIVE INTELLIGENCE / ANALYSIS
Business Intelligence and Analysis
An EphMrA Foundation Newsletter article
Author:
Neil Rogers, AstraZeneca
Publisher:
EphMrA
Published
May 2001
http://www.ephmra.org/newsletter/foundation052001_9.htm
Competitive Advantage
This matrix examines how an organization might gain a competitive advantage. It
measures relative costs and the degree to which the organization can
differentiate its products/services from those of its competitors.
Publisher:
Business Resource Software
http://www.brs-inc.com/models/model1.asp
Competitive Intelligence Ethics: Navigating The Gray Zone
This book, the first in a series entitled Topics in CI from SCIP, examines issues
surrounding competitive intelligence ethics with outstanding contributions from
some of the world’s most respected and experienced corporate, consulting, and
academic competitive intelligence professionals.
Author:
Co-edited by Dale Fehringer and Bonnie Hohhof
Publisher:
Society of Competitive Intelligence Professionals
Published:
January 2006
http://www.scip.org/pdf/order_ethics.pdf
Gaining Insight On Business And Organisational Behaviour:
The Qualitative Dimension
The acquisition of knowledge and understanding and the ability to foresee and
forecast, to understand and interpret, is a prime requirement for any serious
business activity. This paper examines the contribution and context of B2B
qualitative research and argues that there are four key themes in the qualitative
research model for the future.
Author:
Neil McPhee, MSS Marketing Research Ltd
Publisher:
NTC Publications Ltd
Published:
January 2002
http://www.bmra.org.uk/researcherstoolkit/ToolKitcontent.asp?category=3&subcategory=57&article=476&top=MRTec
h
Market Intelligence and the Internet
An EphMrA Foundation Newsletter article
Authors:
Julia Conlon Levy and Michelle Bowen, Martin Hamblin, Ltd.
Publisher:
EphMrA
Published:
April 2001
http://www.ephmra.org/newsletter/foundation042001_12.htm
Research – Get out of the Box
An EphMrA Foundation Newsletter article
This article is meant to stimulate new thought and look at some of the criticisms
that research faces.
Author:
Kim Hughes, The Planning Shop
Publisher:
EphMrA
Published:
June 2002
http://www.ephmra.org/newsletter/foundation062002_6.htm
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Society of Competitive Intelligence Professionals (SCIP)
SCIP is a global non-profit membership organisation for everyone involved in
creating and managing business knowledge. Our mission is to enhance the skills
of knowledge professionals in order to help their companies achieve and maintain
a competitive advantage.
http://www.scip.org/
The Pharmaceutical Industry:
A Discussion of Competitive and Antitrust Issues in an Environment of
Change
Over the last 15 years, the pricing and other competitive strategies of
pharmaceutical companies have been altered by revolutionary developments in
information technology, new state drug substitution laws, federal legislation, and
the emergence of market institutions that include health maintenance
organizations (HMOs) and pharmacy benefit managers (PBMs). The report covers
four primary areas of analysis. Firstly, how information technology has altered
competition among drug companies. Secondly, how this evolving information
technology, coupled with other industry changes, has increasingly prompted drug
companies to charge different prices to different groups of buyers. Thirdly, the
report discusses different forms of vertical consolidation that have emerged in
this changing industry. Finally, the analysis concludes by addressing some ways
in which the changing environment in the drug industry may affect an antitrust
analysis of horizontal mergers between and among pharmaceutical companies.
Source:
Federal Trade Commission, USA
http://www.ftc.gov/reports/pharmaceutical/drugexsum.htm
The Territory As A Business Decision Tool
An EphMrA Foundation Newsletter article
Author:
Paolo Mariani, PiTRE Consulting
Publisher:
EphMrA
Published:
April 2003
http://www.ephmra.org/newsletter/ephmranews0403_4.htm
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COMPANY WEBSITES
Abbott
Alcon
Allergan
Altana Pharma AG
Amgen
Astellas Pharma
AstraZeneca
Baxter Healthcare
Bayer AG
Berlin-Chemie
Beiersdorf
Biogen IDEC
BMS
Boehringer Ingelheim
Boston-Scientific
Celgene Corporation
Cell Therapeutics
Cephalon
Centocor
Chugai Europe
Elan Labs
Eli Lilly
Galderma
GE Healthcare
Genetech
Gruenenthal
GSK
Janssen Cilag, Belgium
Johnson & Johnson
Ligand Pharmaceuticals
Mepha Ltd
Merck & Co
Merck KgaA
Merck Sante
Merz
Novartis
Novo Nordisk A/S
Nycomed
Organon
Ortho McNeil Inc
Pfizer
Pierre Fabre Medicament
Ranbaxy
Roche
Sankyo Pharma
Sanofi-Aventis
Sanofi-Pasteur
Schering International
Schwarz Pharma
Serono
Servier
Shire Pharmaceuticals
Solvay
SR Pharma
Takeda Foundation
Taro International
UCB
Wyeth
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http://www.abbott.com
http://www.alconlabs.com
http://www.allergan.com/site/
http://www.altana.com/
http://www.amgen.com/
http://www.us.astellas.com/
http://www.astrazeneca.com/
http://www.baxter.com/
http://www.bayer.com/
http://www.berlin-chemie.de/english/index.html
http://www.beiersdorf.com/
http://www.biogen.com/site/html
http://www.bms.com/landing/data/index.html
http://www.boehringer-ingelheim.com/corporate/home/home.asp
http://www.bostonscientific.com/
http://www.celgene.com/
http://www.cticseattle.com/
http://www.cephalon.com/
http://www.centocor.com/
http://www.chugai.co.uk/
http://www.elan.com/
http://www.lilly.com/
http://www.galderma.com/
http://www.gehealthcare.com/worldwide.html
http://www.gene.com/gene/index.jsp
http://www.grunenthal.com/
http://www.gsk.com/index.htm
http://www.janssen-cilag.com/
http://www.jnj.com/home.htm
http://www.ligand.com/
http://www.mepha.com/welcome.html
http://www.merck.com/
http://www.merck.de/
http://www.mercksante.fr/
http://www.merz.com/
http://www.novartis.com/
http://www.novonordisk.com/
http://www.nycomed.com/
http://www.organon.com/
http://www.ortho-mcneil.com/
http://www.pfizer.com/main.html
http://www.pierre-fabre-medicament.com/gb/index.asp
http://www.ranbaxy.com/
http://www.roche.com/home.html
http://www.sankyopharma.com/
http://en.sanofi-aventis.com
http://www.sanofipasteur.com/sanofi-pasteur/
http://www.schering.com/
http://www.schwarzpharma.com/
http://www.serono.com/index.jsp
http://www.servier.com/
http://www.shire.com/
http://www.solvay.com/
http://www.srpharma.com/
http://www.takeda-foundation.jp/en/fla.html
http://www.tarointl.com/
http://www.ucb-group.com/
http://www.wyeth.com/
18/99
ADVERTISING: PUBLICATIONS
Advertising Effectiveness
Findings From Empirical Research.
Contains some of the most important empirical research into advertising of recent
years and emphasises the importance of these findings rather than spurious
opinion.
Author:
G. Franzen.
Publisher:
NTC Publications Ltd, Henley-on-Thames
Published:
1994
Brands & Advertising:
How Advertising Effectiveness Influences Brand Equity
Author:
Franzen, G
Publisher:
Admap Publications,
Farm Road, Henley-on-Thames, Oxfordshire RG9 1EJ, UK
Published:
1999
How to Plan Advertising
This volume is a guide to the advertising industry. Focusing on account planning,
it demonstrates ways of communicating a brand in a motivating way, in order to
grab the attention of a target audience
Editor:
Don Cowley
ISBN
0304701432
Publisher:
Cassell Educational Ltd
Published:
1997
How to Produce Successful Advertising:
A Guide to Strategy, Planning and Targeting
This comprehensive handbook takes you step-by-step through planning and
implementing a successful advertising campaign. Fully updated, and including
new material on advertising on the Internet
Author:
A D Farbey
Publisher:
Kogan-Page
Published:
2004
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Industrial Marketing Communication:
Business-to-Business Advertising, Promotion & PR
The last decade has seen industrial marketing recognized as vital to national and
individual company interests where markets lie in the commercial or business
area. Whilst the concept of marketing is basically the same for both industrial and
consumer markets, industrial marketing requires different techniques because of
the nature and complexity of the purchasing decision-making and the size of the
budgets involved. In this guide, Norman Hart shows how to make effective use of
a wide variety of strategies and techniques for all types and sizes of organizations
involved in business-to-business marketing activity for all products and services.
He covers: strategic planning and budgeting; marketing communications - direct
mail, press advertising, PR, exhibitions, photography, literature, films, television,
radio, sponsorship, editorial publicity; media research and campaign evaluation;
public relations; publicity organizations - marketing services, advertising
agencies, publishers.
Author:
Norman Hart
ISBN:
0749408618
Publisher:
Kogan Page
Published:
1993
Qualitative Advertising Research:
The Gap between Theory and Practice
Publisher:
Admap Publications
Farm Road, Henley-on-Thames, Oxfordshire RG9 1EJ, UK
Published:
1997
Science and Art.
How Does Research Practice Match Advertising Theory?
What is the objective of your advertising? Do you want a quick spike in sales? Do
you want to convince consumers that your brand offers superior features and
benefits? Or, do you want to motivate consumers to purchase your brand by
appealing to their emotions? One key to effective advertising is selecting the
most appropriate advertising “model” to achieve your marketing objectives. Giep
Franzen1, who expanded on work by Hall and Maclay2, defined seven models that
explain how advertising works to accomplish those objectives.
Authors:
M. Hall and D. Maclay
Publisher:
MRS Conference, 5 Northburgh Street, London EC1VOJR, UK
Published:
1991
http://www.grapentine.com/displaymmn.asp?Id=14
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ADVERTISING RESEARCH : PAPERS
Advertising Research
A summary of recent insights about advertising, based on latest research
findings.
Author:
Jerry W. Thomas
Publisher:
Decision Analyst
Published:
1994
http://www.decisionanalyst.com/Downloads/AdvertisingResearch.pdf
Advertising Tracking:
Tracking The Effectiveness Of Media Research
This article explores three keys to successful media advertising (strategy
research, pre-testing and advertising tracking)
Author:
Jerry W. Thomas
Publisher:
Decision Analyst
Published:
1995
http://www.decisionanalyst.com/Downloads/AdvertisingTracking.pdf
In Creative Self-Defense
A humorous article about how advertising agencies can defend their advertising
from marketing research attack.
Author:
Jerry W. Thomas
Publisher:
Decision Analyst
Published:
1997
http://www.decisionanalyst.com/Downloads/InCreativeSelfDefense.pdf
Oh! We Of Little Faith
An article about the psychological principles that underlie successful advertising.
Author:
Jerry W. Thomas
Publisher:
Decision Analyst
Published:
1981
http://www.decisionanalyst.com/Downloads/OhWeOfLittleFaith.pdf
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BRANDING: PAPERS
Brands and How to Understand The,
An EphMrA Foundation Newsletter article
Author:
Kim Hughes, The Planning Shop
Publisher:
EphMrA
Published:
December 2001
http://www.ephmra.org/newsletter/foundation122001_5.htm
Branding In Business To Business Markets
Author:
Paul Hague
Publisher:
B2B International Ltd.
http://www.b2binternational.com/whitepapers5.htm
Building Brands in Pharmaceuticals:
Understanding Motivations
An EphMrA Foundation Newsletter article
Author:
Kim Hughes, The Planning Shop
Publisher:
EphMrA
Published:
April 2001
http://www.ephmra.org/newsletter/foundation042001_10.htm
Developing an Effective Brand Name
The recent emphasis on direct-to-consumer marketing in the pharmaceutical
industry has made it necessary for pharmaceutical companies to change the way
they approach brand name development.
Publisher:
DTC Perspectives Magazine Article
Published:
May 2001
http://www.brandinstitute.com/News/dtc_05_01.htm
Identifying the most effective messages for new pharmaceutical brands
An EphMrA Foundation Newsletter article
Author:
Kim Hughes, The Planning Shop
Publisher:
EphMrA
Published:
March 2002
http://www.ephmra.org/newsletter/foundation032002_6.htm
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BRANDING: PUBLICATIONS
Beyond Branding:
How the New Values of Transparency and Integrity are Changing the
World of Brands
A collective viewpoint on the future of branding from international brand
managers, business writers and thinkers. This publication examines new ways to
measure business "value" with international case studies and examples.
Editor:
Nicholas Ind
Publisher:
Kogan-Page
Published:
May 2005
http://www.allaboutbranding.com/index.lasso?article=373
Branding
What separates a brand from a mere product? In this updated and revised new
edition of Branding: A practical guide to planning your strategy, examining
leading brands such as Coca-Cola and IBM, the publication argues that the
difference lies in providing a perceived quality and an ability to respond to
changes in consumer tastes.
Author:
Geoffrey Randall
ISBN:
0749432810
Publishers:
Kogan Page
Published:
June 2001
Brand Metrics:
Your Key to Measuring Return on Brand Investment
Author:
Jeff Smith, Director
Publisher:
Prophet
Published:
November 2001
http://www.marketingprofs.com/premium_preview.asp?file=/Tutorials/brandmetr
ics.asp
Brand New Justice:
The Upside of Global Branding
Controversial and thought-provoking analysis of issues that are central to 21st
century economic thought. Unites world-class branding and marketing knowledge
with an emerging-market development agenda
Author:
Simon Anholt
ISBN:
0750656999
Publisher:
Butterworth-Heinemann Ltd
Published:
November 2002
Creating Powerful Brands
This 3rd edition of Creating Powerful Brands has been comprehensively revised
and updated, with the use of new cases and examples where relevant.
Authors:
L. de Charnatony and M.H.B. MacDonald
ISBN:
0750659807
Publisher:
Butterworth-Heinemann Ltd
Published:
September 2003
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Integrated Branding:
Becoming Brand-driven through Company-wide Action
Integrated branding is the means of effectively doing business in today’s fiercely
competitive marketplace, locally, nationally, and globally. The tools to
determining what customers value and what the company does best in relation to
what customers want are shown clearly and comprehensively.
Authors:
F Joseph Le Pla and Lynn M Parker
ISBN:
1567202381
Publisher:
Quorum Books
Published:
October 1999
Journal of Brand Management
Authors:
S. Byfield and L. Caller
ISSN
1350-231X,
Online ISSN: 1479-1803
http://www.palgrave-journals.com/bm/index.html
Simulation Program
This document explains how new testing systems can prevent costly mistakes
when plotting brand marketing strategies.
Publisher:
PR Newswire
Published:
October 2001
http://www.bmra.org.uk/researcherstoolkit/ToolKitcontent.asp?category=3&subcategory=53&article=402&top=MRTec
h
Strategic Brand Management
Incorporating the latest industry thinking and developments, this exploration of
brands, brand equity, and strategic brand management combines a
comprehensive theoretical foundation with numerous techniques and practical
insights for making better day-to-day and long-term brand decisions--and thus
improving the long-term "profitability" of specific brand strategies.
Author:
Kevin Lane Kellar
ISBN:
0130411507
Publisher:
Prentice Hall
Published:
September 2002
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PACKAGING: PUBLICATIONS & STATISTICS
Market Statistics
Key packaging statistics for the Pharmaceutical sector. Pharmaceutical Packaging
Market Worth. Geographical Breakdown of Pharma Packaging. Global Pharma
Packaging Product Distribution. Material Consumption Pharma Industry.
Pharmaceutical Packaging Market Forecast, Trends 2004-2014
http://www.packaging-gateway.com/market_statistics_pharma.asp
Packaging as an Effective Marketing Tool
Traditionally, packaging design has been the responsibility of specialist designers
and suppliers. Ensuring cost-effective packaging has been left to production,
purchasing, packaging and packaging engineering departments. However, the
importance of brand values in packaging is now recognised: with the dominance
of self-service outlets the pack is the silent salesman and its effective use is vital
to a successful marketing strategy. For anyone working on an existing or new
product or venturing into new markets, this practical book will show them how to:
direct the focus of packaging design to improve design and cut costs, achieve an
optimum balance between packaging costs and sales performance and think
through the options prior to and during design work.
Author:
Bill Stewart
Publisher:
In association with Pira International
Published:
July 1006
Packaging Research:
Background to Packaging
According to the World Packaging Organisation (WPO), globally the packaging
material and machinery industry is estimated to be worth $US 500 billion per
year, representing between 1-2% of the GDP in industrialised countries. An
estimated 100,000 packaging manufacturing companies employ in excess of 5
million people and, in principle, serve all business sectors manufacturing and/or
trading physical products.
http://www.iapriweb.org/packaging_research.html
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SALES FORCE OBJECTIVES: PUBLICATIONS
Pharmaceutical Sales Forces:
Benchmarking sales force management by geographical market and
product lifecycle
Analysis of trends in sales force size, structure and use of technology for
companies of different sizes and in different countries are provided to support
future strategic planning.
Publisher:
Datamonitor
Published:
August 2003
http://www.researchandmarkets.com/reportinfo.asp?report_id=34973
The Pharmaceutical Sales Force Outlook:
Structures And Strategies To Maximize ROI And Boost Product Uptake
Use the latest analysis in this report to define the ultimate sales force strategy
that will deliver the best results and give you the competitive edge.
Author:
Business Insights
Published:
June 2003
http://www.researchandmarkets.com/reportinfo.asp?report_id=29525
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COMMUNICATION RESEARCH: PUBLICATIONS
Successful Marketing Communications
A practical guide to planning and implementation. A comprehensive text that
takes a very practical approach to the subject of marketing communications. The
text clearly covers all of the marketing communications content from certificate to
advanced level and is ideal for students who need to gain a practical insight into
promotional planning and implementation.
Author:
Cathy Ace
ISBN:
0750650273
Publisher:
Butterworth-Heinemann Ltd
Published:
September 2001
Creative Marketing Communications:
A Practical Guide to Planning, Skills and Techniques
As well as providing an insight into creative techniques, this publication is about
motivation, persuasion and seduction, and is crammed with practical advice,
including an extensive section on marketing-related tools, techniques and
resources, branding and positioning techniques, and how to exploit them, etc.
Author:
Daniel Yadin
ISBN:
0749434589
Publisher:
Kogan Page
Published:
February 2001
Marketing Communications:
An integrated approach
It is the recommended reading text for the Chartered Institute of Marketing’s
Promotional Practice module and is included on the Marketing Society’s
prestigious list of marketing classics.
Authors:
P R Smith and Jonathan Taylor
Publisher:
Kogan-Page
Published:
June 2004
http://www.kogan-page.co.uk/smithtaylor/contents.htm
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TRACKING RESEARCH : PAPERS
Moving Tracking Research From Telephone To Internet Data Collection:
To Compare Or Not To Compare?
A rationale for moving telephone tracking studies to the Internet.
Author:
Felicia Rogers
Publisher:
Decision Analyst
Source:
UCLA Internet Report “Surveying The Digital Future”
Published:
April– June 2002
http://www.decisionanalyst.com/Downloads/TelephoneToInternet.pdf
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PRODUCT POSITIONING: PUBLICATIONS
Creating Brand Loyalty:
The Management of Power Positioning and Really Great Advertising
How advertising and marketing managers can partner with their ad agencies--to
achieve new levels of advertising success.
ASIN:
0814405010
Authors:
Richard D. Czerniawski, Michael W. Maloney
Publisher:
AMACOM
Published:
June 1999
Product Positioning Perspective
SMC White Paper
The term "positioning" has come to mean many different things, and many
consulting firms have divergent philosophies about what such a study should
entail. To clarify our position, we have developed a conceptual framework for
product positioning.
Publisher:
GFKNOP
http://www.gfknop.co.uk/content/news/news/heal_wp-positioning.pdf
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PRODUCT POSITIONING : PAPERS
Positioning
The term "positioning" is often used nowadays as a broad synonym for marketing
strategy. However, the terms "positioning" and "marketing strategy" should not
be used interchangeably. Rather, positioning should be thought of as an element
of strategy, a component of strategy, not as the strategy itself.
Author:
Jerry W. Thomas
Publisher:
Decision Analyst
Published:
2006
http://www.decisionanalyst.com/Downloads/Positioning.pdf
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PRODUCT TESTING: PUBLICATIONS
Computer Testing
This document shows that companies for consumer product development and
testing increasingly use computers, and how it is a more effective, accurate and
cheaper way to conduct such research. Before any product testing is done, ideas
and concepts for the new product are first compiled in a databank of attributes or
"elements." The computer rambles the elements and then rates the individual
responses to various combinations of these elements during the test. Using the
data, the computer can then produce an "optimised" version of the product - a
"potential winner". The model used is called "IdeaMap," developed by Dr. Howard
Muscowitz of New York-based market research firm Muscowitz Jacobs, Inc.
Author:
By Felipe F. Salvosa II
Publisher:
British Market Research Association
Published:
October 2002
http://www.bmra.org.uk/researcherstoolkit/ToolKitcontent.asp?category=3&subcategory=53&article=401&top=MRTec
h
Concept Testing:
How to Test New Product Ideas Before You Go to Market
While concept testing is commonly used in marketing research practice, the issue
of concept ambiguity and respondent uncertainty, purchase/switch probability
distribution form (a factor related to accuracy), and the underlying rationale for
distribution form have not been extensively researched. There is also a dearth of
research into the effects of consumer uncertainty on purchase/switch probability
means – which are crucial to prediction. The study extends the literature by
verifying the impact of uncertainty on distribution shape and mean while
contributing four propositions to explain how uncertainty affects concept test
accuracy, for better or worse. Two of the propositions are tested and supported
by the results. A simple uncertainty ratio measure is also proposed and
evaluated.
Author:
David Schwartz
ISBN:
0814459056
Publisher:
Amacom - American Association of Endodontists
Published:
July 1987
http://anzmac2005.conf.uwa.edu.au/Program&Papers/pdfs/5-EntreprenInnovation/5-Kolb.pdf
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PRODUCT TESTING: PAPERS
Product Testing
A summary of product testing techniques and guidelines for testing consumer
products.
Author:
Jerry W. Thomas
Publisher:
Decision Analyst
Published:
1993
http://www.decisionanalyst.com/Downloads/ProductTesting.pdf
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PRICING: PUBLICATIONS
Elements of Pharmaceutical Pricing
This book is targeted primarily to the marketing staff of the pharmaceutical
industry and to the buyers of pharmaceutical products who deal with issue of
price. The author outlines the logical steps for the pharmaceutical pricing
research process that helps reduce the uncertainty and risk in making pricing
decisions. The book should be a reference source for anyone involved in pricing
pharmaceuticals.
Author:
E. M. Kolassa.
ISBN:
0789003341
Publisher:
Haworth Press
Published:
January 1998
FDA Generic Approval:
How Market Forces Are Pushing the Agency
Legislation passed by the US Senate would amend the Hatch-Waxman Act and
accelerate generic drug approvals. In the US pharmaceutical market today, IMS
data reveal that total generic drug prescriptions comprise 45% of all ethical
scripts. Pharmaceutical Pricing and Reimbursement, a monthly publication of
Cambridge-Pharma Consultancy, recently examined the issue of generic drug
growth and the changing approval process in the US.
Publisher:
IMS Health Ltd
Published:
September 2002
http://www.cptech.org/ip/health/generic/hw.html
Global Pharmaceutical Pricing
Strategic issues and practical guidelines analyses pharmaceutical pricing
strategies through extensive use of case studies. Contains detail on tactics used
by pharmaceutical companies to maintain market share, detailed descriptions for
issues and terms connected with pricing, which can be used as an encyclopaedia
of terminology.
Author:
Dr F Kermani
ISBN:
1860674526
Publisher:
Urch Publication
Published:
March 2000
http://www.urchpublishing.com/publications/pricing/pharma.pricing.html
Pharmaceutical Pricing in a Regulated Market
A comparison of how new pharmaceuticals are priced in the price-regulated
Swedish market with how they are priced in the U.S. market
Authors:
Mats Ekelund and Björn Persson
Publisher:
Mitt Press
Published:
2003
http://mitpress.mit.edu/catalog/item/default.asp?ttype=6&tid=10156
Pharmaceutical Pricing Compendium:
A Practical Guide To The Pricing And Reimbursement Of Medicines
Pricing and reimbursement is one of the most complicated and important
business issues that the pharmaceuticals industry has to deal with. Setting the
right price and ensuring that the product is adequately reimbursed more.
Publisher:
Urch Publishing
Published:
March 2003
http://www.mindbranch.com/products/R410-117.html
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Pharmaceutical Pricing Strategies:
Optimising Returns through R&D and Marketing
The report examines global pricing of pharmaceutical and biotechnology products
and maps out the future scenarios affecting companies. This report provides a
framework for devising an optimal pricing strategy in order to maximize the
returns from new and established products.
Author:
Stephen Seget
Publisher:
Reuters Business Insight Healthcare
Published:
February 2003
http://faculty.fuqua.duke.edu/~willm/Classes/Pharma2005/Materials/03_Pricing/
Readings/OnLine/Rx-price-Reuters.pdf
Pricing Concepts & Methods for Effective Marketing
Pricing is increasingly coming to be seen as one of the most important elements
in marketing strategy. This publication explains what the options are and how to
apply them. Its central theme is that price as a marketing tool cannot be fully
effective unless it is customer-oriented. The book is in two parts. Part I reviews
existing practices, while Part II shows how customer attitude and behaviour can
be explored and the results applied methodically to the pricing of both new and
established products and services.
Author:
A Gabor
ISBN
0566027038
Publisher:
Gower Publishing
Published:
2nd Edition, 1988
Pricing and Reimbursement 2002
Provides an examination of US, UK & European regional markets for prescription
pharmaceuticals. The report is a source of information that will guide you
through the maze of different pricing and reimbursement policies in the US, UK
and across Europe.
http://www.mcareol.com/mcolfree/mcolfre1/visiongain/pricing.htm
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PRICING AUTHORITIES & STATISTICS
Danish Medicines Agency
The Danish Medicines Agency’s Price List of Proprietary Medicinal Products which,
among other things, includes prices on and package sizes of all medicinal
products that are sold at pharmacies in Denmark. Information on medicinal
product prices is available for the last five years. Includes a price index, which
shows the price development of medicinal products. Information also available
on pricing and reimbursement.
http://www.dkma.dk/
Denmark : Pricing Information
The Danish Health Ministry runs this system. Once subscribed to, it is possible to
receive an email very 2 weeks, which lists out the price changes. Thus it is easy
to see which products/manufacturers are changing price frequently.
http://www.laegemiddelstyrelsen.dk
France : Vidal
Vidal is the main source of pricing information and has a separate generic drug
section. The Vidal contains general information regarding the medical
environment and is split into two sections: Speciality Pharmaceuticals & Products
- health and hygiene. Vidal can be ordered direct from the website
http://www.vidal.fr
Germany : Pricing Information
The main source of price data is from IFA GmbH. IFA is a limited company run by
the German Pharmaceutical Industry Association. The Pharmacists Association
and The Wholesalers Association. All manufacturers need to register with IFA to
get a Pharmacy Central Number and bar code, which appears on the pack and is
used by wholesalers and pharmacists for ordering as well as a means of obtaining
product information.
http://www.ifaffm.de
Germany : The Gelbe List
The Gelbe List contains the price of products. The prices are at the purchaser
level (ie. prices to public/consumer). The abbreviation AVP (Apotheke
Verkaufspreis) = Pharmacist Selling. The information contained in the Gelbe List
is based on contributions from companies, both financial and information based.
http://www.gelbe-liste.de/
Germany: The Rote List
The main objective of this publication is to provide an alphabetical listing of all
drugs in Germany. Information is also provided on physicians prescribing
guidelines for each product. For pricing purposes the drug dosing, strength and
forms of the product are also provided.
http://www.rote-liste.de/
ISPOR: The International Society for Pharmacoeconomics & Outcomes
Research
The International Society for Pharmacoeconomics and Outcomes Research is an
international organisation promoting the science of pharmacoeconomics and
health outcomes research.
http://www.ispor.org/
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Netherlands : Pricing & Reimbursement Information
All prescription-only medicines: pharmacy purchase prices of reimbursable
medicinal products are subject to the Medicinal Product Prices Act. See the
following publication on pricing and reimbursement in Holland
http://www.euromedicines.org/netherlands.html
Spain : Pricing Information
Ethical prices are published in the Catalogo De Especialidades Farmaceuticas.
The Consejo General de Colegios Officiales de Farmacéuticos has a database of
consumer prices.
http://www.portalfarma.com/home.nsf/cmPortalIngles?OpenFrameset
Spain : The Vademecum
This publication provides product information on the Spanish pharmaceutical
market. Specific information of value to pricing is dosing, form, strength, and
side effect information.
http://vademecum.medicom.es
Sweden : Pharmaceutical Benefits Board (PBB)
The objective is that the PBB is to contribute to a rational and cost-effective
public use of medicinal products. The PBB is responsible for determining if a drug
or other items covered by the pharmaceutical benefits scheme is to be
subsidised.
http://www.lfn.se/Default.aspx?topmenuid=1&leftmenuid=14&pageid=23
Sweden : Price database
All pharmaceutical products priced by LFN are found in the price database.
http://www.lfn.se/LFNTemplates/Page____443.aspx
UK : British National Formulary
Price information for the UK is also provided in the British National Formulary as
well as the Drug Tariff.
http://bnf.org/bnf/
UK : Drug Tariff Online
The UK Drug Tariff sets out the maximum price the government will reimburse for
a generic product. Clearly the manufacturers discount regularly and although a
current market price is also shown it comes with the disclaimer that real market
prices change constantly and that no responsibility is taken for accuracy.
http://www.drugtariff.com
UK : Pharmaceutical Price Regulation Scheme (PPRS)
Prices of branded prescriptions medicine supplied to the National Health Service
(NHS) are controlled by the pharmaceutical industry are indirectly controlled
through the Pharmaceutical Price Regulation Scheme (PPRS). It is an agreement
negotiated between the UK Government and the pharmaceutical industry
represented by the Association of the British Pharmaceutical Industry (ABPI). This
scheme administered by the Department of Health, controls the profits that
pharmaceutical companies are allowed to make through their trade with the NHS,
whilst recognising that the industry needs to earn enough money to enable it to
develop and market new and improved medicines. The PPRS applies to all
licensed, branded medicines sold to the NHS (community and hospitals). It does
not cover generic medicines nor over the counter (OTC) medicines sold to the
general public.
http://www.dh.gov.uk/PolicyAndGuidance/MedicinesPharmacyAndIndustry/Pharm
aceuticalPriceRegulationScheme/fs/en
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UK : Prescription Pricing Authority
The Prescription Pricing Authority's Pharmaceutical Directorate provides advice on
a wide range of prescribing and dispensing issues for both existing services and
the development of new and improved services
http://www.ppa.org.uk/ppa/med_pharm.htm
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PRICING RESEARCH: PAPERS
Pricing Research:
Personal Reflections on New Techniques
An EphMrA Foundation Newsletter article
Author:
Roger Brice, Adelphi
Publisher:
EphMrA
Published:
April 2001
http://www.ephmra.org/newsletter/foundation042001_8.htm
Pricing Research:
Personal Reflections on the role of market research
An EphMrA Foundation Newsletter article
Author:
Roger Brice, Adelphi
Publisher:
EphMrA
Published:
May 2001
http://www.ephmra.org/newsletter/foundation052001_7.htm
Pricing Research:
Reflections on the appropriateness of various research techniques
An EphMrA Foundation Newsletter article
Author:
Roger Brice, Adelphi
Publisher:
EphMrA
Published:
December 2002
http://www.ephmra.org/newsletter/ephmranews1202_4.htm
Price Sensitivity
This is a two-dimensional grid that focuses on the choice between reducing costs
or building in more value to the customer. Each of the four quadrants has
different implications in terms of suggested strategy.
Publisher:
Business Resource Software
http://www.brs-inc.com/models/model7.asp
Rationale and design of moderated choice experiments: A strategic
pricing application
Common methods for pricing research ask respondents to evaluate multiple
pricing scenarios. Likely respondents can allow some carry-over to occur from
one scenario to the next. In a study wherein such carry-over conflicts with the
objectives of the research a different experimental design will be more
appropriate. Moderated choice experimental designs are introduced and
illustrated in a study of every day low price pricing of a consumer durable good.
Substantive conclusions about durable goods pricing strategies and about
moderated choice experiments are reported.
Author:
Keith Chrzan
Publisher:
Emerald Group Publishing Limited
Published:
September 2001
Reexamining Latitude of Price Acceptability and Price Thresholds:
Predicting Basic Consumer Reaction to Price
Author:
Chezy Ofir
Publisher:
Journal of Consumer Research. Gainesville
Published:
Mar 2004. Vol. 30, Iss. 4; p. 612 (10 pages)
http://econpapers.repec.org/article/ucpjconrs/v_3A30_3Ay_3A2004_3Ai_3A4_3A
p_3A612-21.htm
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The role of pricing research in assessing the commercial potential of new
drugs in development
Pricing research has an important role to play in the go/no-go decisions taken to
finance the progress of new drugs in development. There is a hierarchy in
decision-making when it comes to determining the price of new drugs. Many
different audiences (government, HMOs-insurance companies, formulary
committees, physicians and patients) play a role in determining the price of new
drugs. The questions then are when should we start pricing research, who should
we talk to and what techniques should be used?
Authors:
David Hanlon, David Luery
Publisher:
International Journal of Market Research. Henley-on-Thames
Published:
Fourth Quarter 2002. Vol. 44; p. 423 (25 pages)
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PRODUCT PORTFOLIO : PAPERS
Boxing up or boxed in
A short history of the Boston Consulting Group Share/Growth Matrix
Although the Boston Consulting Group’s growth share matrix has been the
subject of many critiques, there has been surprisingly little empirical research
that directly examines the effectiveness of the model. The current study uses a
computational model based on Nelson and Winter’s (1982) evolutionary model of
economic change to test whether firms using BCG’s investment rules outperform
firms using Nelson and Winter’s investment rules. We find that the BCG rules are
capable of generating superior returns only after several modifications to the
traditional decision rules.
Authors:
Morrison, A., Wensley, R.
Publisher:
Journal of Marketing Management, Vol. 7 No.2, pp.105-29.
Published:
1991
Directional Policy Matrix
This matrix measures the health of the market and your strength to pursue it.
The results indicate the direction for future investment. The recommendation may
be to invest, grow, harvest or divest.
Publisher:
Business Resource Software
http://www.brs-inc.com/models/model18.asp
New Products
Author:
Jerry W. Thomas
Publisher:
Decision Analyst
Published:
1994
An examination of the secret to successful development of new products.
http://www.decisionanalyst.com/Downloads/NewProductsResearch.pdf
PIMS and BCG:
New Horizons or False Dawn
Philip Stern of Warwick recommended this ‘classic’ article to read. No information
is available on the scope of this article, nor can it be ordered online due to the
age of the article. Therefore, it is recommended that you follow the URL link
below for Wiley Interscience publishers who may be able to provide paper copies
of the Strategic Management Journal.
Author:
Robin Wensley
Publisher:
Strategic Management Journal 3: 147–158.
Published:
1982
http://www3.interscience.wiley.com/aboutus/contactus/contactus.html
Product Portfolio Strategy:
Introduction to the Boston Consulting Box. The business portfolio is the collection
of businesses and products that make up the company. The best business
portfolio is one that fits the company's strengths and helps exploit the most
attractive opportunities.
http://www.tutor2u.net/business/strategy/bcg_box.htm
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Marketing Management and Strategy
There is also a reference to portfolio models including shortcomings in this
publication. Marketing Management and Strategy is a concise, practical
management guide to the latest ideas in marketing and strategy for MBA and
executive courses. It focuses on key issues relevant to modern business, drawing
on the author’s experience as a consultant to many major international
companies. It gives practical, step-by-step guides to developing a marketing
strategy, making pricing decisions and developing advertising and
communications plans. Its interdisciplinary approach is designed to appeal to all
senior managers.
Authors:
Doyle P and Stern P
Publisher:
FT Prentice Hall
Published:
4th edition, 2006
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SEGMENTATION: PUBLICATIONS
Market Segmentation
A step by step approach to creating profitable market segments
Authors:
M. McDonald and I. Dunbar
ISBN
0333637224
Publisher:
Macmillan Business
Published:
1995.
Market Segmentation
The purpose for segmenting a market is to allow your marketing/sales program to
focus on the subset of prospects that are "most likely" to purchase your offering.
If done properly this will help to insure the highest return for your
marketing/sales expenditures. Depending on whether you are selling your
offering to individual consumers or a business, there are definite differences in
what you will consider when defining market segments.
Publisher:
Business Resource Software
http://www.businessplans.org/Segment.html
Market Segmentation
This expanded edition also covers international market segmentation and
database marketing/single source data to help analyze market opportunities.
Topics include: the pre-segmented market; physical attributes; statistical
software; segmentation resources; developing global market strategies.
Author:
Art Weinstein
Publisher:
McGraw-Hill Professional
Published:
Revised edition (November 1993)
Market Segmentation:
Conceptual and Methodological Foundations
This book is the definitive text in the methodology associated with segmentation.
This second edition updates and extends the integrated examination of
segmentation theory and methodology. A chapter on mixture model analysis of
paired comparison data has been added, together with a new chapter on the pros
and cons of the mixture model. The book starts with a framework for considering
the various bases and methods available for conducting segmentation studies.
The second section contains a more detailed discussion of the methodology for
market segmentation, from traditional clustering algorithms to more recent
developments in finite mixtures and latent class models. Three types of finite
mixture models are discussed in this second section: simple mixtures, mixtures of
regressions and mixtures of unfolding models. The third main section is devoted
to special topics in market segmentation such as joint segmentation,
segmentation using tailored interviewing and segmentation with structural
equation models. The fourth part covers four major approaches to applied market
segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis.
The final concluding section discusses directions for further research.
Authors:
Michel Wedel, Wagner A. Kamakura
ISBN:
0792386353
Publisher:
Kluwer Academic Publishers
Published:
1st edition (Dec 1999)
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Market Segmentation:
How to Do It - How to Profit from It
This is a major revision of the highly successful first edition of Market
Segmentation. In today's marketplace, effectively segmenting the market in
order to target profitable customers is key to many companies' own profitability
and growth
Authors:
Malcolm McDonald, Ian Dunbar
ISBN:
033373369X.
Publisher:
Palgrave Macmillan Ltd
Published:
May 1998
Market Segmentation:
Using Demographics, Psychographics and Other Niche Marketing
Techniques to Predict and Model Customer Behavior
Combines the academic with the practical. The author understands high
technology and is able to provide concepts that allow the reader to take positive
steps within business. The book has a nice flow and also contains insights into the
relationship between strategic planning and marketing. The book also provides
tools to segment and define markets. Good for small or large businesses.
Author:
Art Weinstein
ISBN:
1557384924
Publisher:
Probus Publishing Co.
Published:
November 1993
Segmentation and Positioning for Strategic Marketing Decisions
Useful to both consumer marketers and business-to-business researchers. The
book covers measuring scales, cluster analysis, conjoint analysis, multivariate
analysis, CHAID, and classification and regression trees. Other chapters deal with
perceptual positioning maps, point and vector, value maps, laddering techniques
and quadrant analysis.
Author:
James H. Myers.
ISBN:
0877572593
Publisher:
American Marketing Association
Published:
May 1996
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SEGMENTATION: PAPERS
A Negative Binomial Model Applied To The Pharmaceutical Industry
Philip Stern of Warwick recommended this article to read. No information is
available on the scope of this article, therefore, it is recommended that you follow
the URL link to Elsevier to the American Marketing Association.
Authors:
Franklin J Carter, Jacqueline A Williams, Alphonso Ogbuehi
Publisher:
American Marketing Association. Conference Proceedings. Chicago
Published:
2004. Vol. 15; p. 72 (7 pages)
http://www.marketingpower.com/
Business Segmentation:
Emerging Approaches To More Meaningful Clusters
Consumer opinion research has a well-established track record, stretching over
the past five or six decades. Conducting opinion research among businesses,
however, is much more problematic. This is particularly evident at the simplest
level of analysis, customer segmentation. However, segmentation techniques are
evolving and techniques that were common practice in the recent past are rapidly
being supplanted by newer, more meaningful segmentation techniques.
Author:
Michael Richarme
Publisher:
Decision Analyst
Published:
2004
http://www.decisionanalyst.com/Downloads/BusinessSegmentation.pdf
Case Commentary
Authors:
Philip Stern, Anthony J Knight.
Publisher:
Journal of Medical Marketing. London
Published:
Jan 2005. Vol. 5, Iss. 1; p. 85 (3 pages)
Effective strategies for marketing biomedical inventions:
Lessons learnt from NIH licence leads
The authors analysed the origins of 281 licence agreements completed by NIH
between 2001 and 2004. The origin of these licences was distributed among three
sources that were classified as Inventor Contact (38 per cent), Marketing (34 per
cent) and Public Information (28 per cent). Detailed analyses showed that while
inventors played a more prominent role in securing leads for biological material
licences, marketing efforts by the technology transfer personnel played a larger
role in identifying commercial patent licensees. An inventor citation index analysis
from 1992 to 2004 demonstrated that inventors who were personally involved in
obtaining licence leads, and inventors whose technologies were licensed through
NIH marketing efforts had similar citation indices. Taken together, these results
suggest that inventor contact and technology marketing efforts are equally
important in generating licence leads. Based on these data, the authors propose
effective strategies that can be used by academic and governmental institutions
for marketing their inventions to the private sector.
Authors:
Vivek Ramakrishnan, Jiwen Chen, Krishna Balakrishnan.
Publisher:
Journal of Medical Marketing. London
Published:
Nov 2005. Vol. 5, Iss. 4; p. 342 (11 pages)
http://ott.od.nih.gov/pdfs/Journal-of-Medical-Marketing.pdf
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Enhancing the business-to-business supply chain:
Insights from partitioning the supply-side
Philip Stern of Warwick recommended this article to read. No information is
available on the scope of this article; therefore, it is recommended that you follow
the URL link to Elsevier to order a copy.
Authors:
Sunil Erevelles, Thomas H Stevenson.
Publisher:
Industrial Marketing Management. New York:
Published:
May 2006. Vol. 35, Iss. 4; p. 481
http://www.elsevier.com/wps/find/journaldescription.cws_home/505720/descripti
on#description
Market Segmentation Strategies Of Multiproduct Firms
This paper analyses a multi product duopoly and asks whether firms should offer
general-purpose products or tailor their offerings to fit specific consumer needs.
Offering a targeted product has two effects: utility increases for some consumers
due to increased, whereas utility decreases for others due to increased. Previous
work has not considered these two effects jointly and has therefore not been able
to capture the trade-off inherent in market segmentation. The paper shows that
in addition to the degree of fit and misfit, the intensity of competition and the
fixed cost of offering an additional product determine firms` market segmentation
strategies.
Authors:
Ulrich Doraszelski, Michaela Draganska
Publisher:
The Journal Of Industrial Economics. Oxford
Published:
Mar 2006. Vol. 54, Iss. 1; P. 125
Needs-based segmentation:
Principles and practice
While the principles of needs or benefit-based market segmentation have been
long established, its potential value as a route to a stronger market
understanding and ultimately competitive advantage has been largely untapped
in pharmaceutical marketing research, with internal process rather than market
focus driving market understanding. Many of the tensions around the use of geodemographics for market segmentation in the consumer work are mirrored in the
use of classification systems and diagnosis in the pharmaceutical environment
Author:
Kathryn Greengrove
Publisher:
International Journal of Market Research. Henley-on-Thames:
Published:
Fourth Quarter 2002. Vol. 44; p. 405 (18 pages)
Pharmaceutical marketing segmentation in the age of the Internet
Philip Stern of Warwick recommended this article to read. No information is
available on the scope of this article; therefore, it is recommended that you follow
the URL link to Elsevier to order a copy.
Author:
Leonard Lerer
Publisher:
International Journal of Medical Marketing
Published:
Jan 2002. Vol. 2, Iss. 2; p. 159 (8 pages)
http://www.elsevier.com/wps/find/journaldescription.cws_home/505720/descripti
on#description
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Price Discrimination and Smuggling of AIDS Drugs
Patent-holding pharmaceutical companies are shown to be imperfectly able to
charge differential prices for AIDS drugs due to the potential for black market
exchange. Thus, greater segmentation in the international market through
additional barriers to smuggling would induce firms to charge lower prices for
AIDS drugs in poorer countries. Without these additional barriers, widespread
drug distribution through mandated lower prices or weakened patent protection in
the developing world would result in smuggling, undercutting demand in
developed markets and reducing firms' research incentives. By contrast, further
market segmentation would allow policy makers to go beyond the induced price
cuts and remove patent protection in many markets where the benefits to
increased distribution would likely outweigh the losses to research incentives
Author:
Richard A Hornbeck.
Publisher:
Topics in Economic Analysis & Policy. Berkeley
Published:
2005. Vol. 5, Iss. 1; p. 1
Rediscovering Market Segmentation
The authors argue the case for a broad view of non-demographic segmentation.
They describe the elements of a smart segmentation strategy, explaining how
segmentations meant to strengthen brand identity differ from those capable of
telling a company which markets it should enter and what goods to make. They
introduce their "gravity of decision spectrum", a tool that focuses on the form of
consumer behaviour that should be of the greatest interest to marketers and the
importance that consumers place on a product or product category.
Authors:
Daniel Yankelovich, David Meer.
Publisher:
Harvard Business Review. Boston:
Published:
Feb 2006. Vol. 84, Iss. 2; P. 122
The Future of the Diary Study?
An EphMrA Foundation Newsletter article
Author:
Rebecca Webster, Isis Research
Publisher:
EphMrA
Published:
April 2001
http://www.ephmra.org/newsletter/foundation042001_15.htm
What Is Marketing If It Is Not About Segmentation?
Satisfying people’s needs and making a profit along the way is the purpose of
marketing. However, people’s needs differ and therefore satisfying them may
require different approaches. Identifying needs and recognising differences
between groups of customers are at the heart of marketing. We cannot do
everything, we cannot satisfy everybody; resources do not stretch that far. This
means we have to be clever in targeting our offers at people who really do want
and need them, and we have to be strong in setting aside those who do not. This
early observation is fundamental, as it requires us to think as hard about where
we don’t want to sell our product as where we do.
Author:
Paul Hague
Publisher:
B2B International Ltd
http://www.b2binternational.com/whitepapers3.htm
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LIFECYCLE MANAGEMENT: PUBLICATIONS
Business Intelligence Roadmap:
The Complete Project Lifecycle for Decision-Support Applications
A visual guide to developing an effective business intelligence (BI) decisionsupport application. This book outlines a methodology that takes into account the
complexity of developing applications in an integrated BI environment. The
authors walk readers through every step of the process from strategic planning to
the selection of new technologies and the evaluation of application releases. The
book also serves as a single-source guide to the best practices of BI projects.
Authors:
Larissa T. Moss and Shaku Atre
ISBN:
0201784203
Publisher:
Addison-Wesley Pub Co
Published:
Feb 25, 2003
Health Economics in the Drug Life Cycle:
Achieving success in drug discovery, development, reimbursement and
marketing
The increasingly cost-conscious nature of formulary decisions and the willingness
of reimbursers to reject a drug for listing on budget impact grounds means that
drug companies must address the issue of affordability.
Publisher:
Urch Publishing
Published:
January 2003
Innovative marketing strategies after patent expiry:
The case of GSK’s antibiotic Clamoxyl in France
Before assessing how best to respond to a loss of patent protection, it is
important to consider whether radical change is really necessary. It may be that
the pharmaceutical product is operating in a niche category that is too small to
attract challenging generic competition, at least in the short term. It could also be
that the awareness and image of the brand is so strong in patients’ and doctors’
minds that it would retain most of its equity even after the loss of patent
protection. In most cases however, the entry of generic competitors radically
alters the competitive landscape and calls for appropriate radical responses.
Author:
Pierre Chandon, Assistant Professor of Marketing, INSEAD
Publisher:
Henry Stewart Publications 1469–7025
International Journal of Medical Marketing
Published:
2004 Vol. 4, 1 65–73 International Journal of Medical Marketing
http://faculty.insead.edu/chandon/personal_page/Documents/ArticleInnovative%20Marketing%20Strategies%20-%20Clamoxyl%20Article.pdf
The Blockbuster Drugs Outlook:
Optimum management strategies throughout the product lifecycle
This report identifies current and potential areas for blockbuster development,
matching R&D activities against unmet need. It analyses how companies can
manage blockbuster drugs within their portfolios over the long-term and how
their non-blockbusting competitors can best survive.
Author:
James Moore.
ISBN:
B00005MCPT
Publisher:
Reuters Business Insight
Published:
2001
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LIFECYCLE MANAGEMENT: PAPERS
Biotech Blockbuster Forecasts To 2008
Authors:
Alex K Pavlou, Mark Belsey
Online ISSN: 1478-565X
Print ISSN:
1462-8732
Publisher:
Journal of Commercial Biotechnology. London
Published:
Oct 2004. Vol. 11, Iss. 1; p. 80 (7 pages)
http://www.henrystewart.com/journals/jcb/forthcoming.html
From A Twinkle In The Eye To A Blockbuster Drug
Drug discovery and development remains an arduous and risky enterprise,
despite the unprecedented power of Genomics and other tools. The story behind
Celebrex® (celecoxib), a highly successful medicine for arthritis, illustrates the
importance of key management practices in the R&D process. A successful head
of R&D must (1) select excellent targets for drug discovery, (2) drive rapidly to
"killer" experiments that provide decision-critical information, (3) focus limited
resources to enhance speed, (4) break down barriers between research and
manufacturing, and (5) manage product life cycles effectively.
Author:
Philip Needleman
Publisher:
Research Technology Management. Washington
Published:
Nov/Dec 2001. Vol. 44, Iss. 6; p. 38 (4 pages)
http://www.ingentaconnect.com/content/iri/rtm/2001/00000044/00000006/art00
008;jsessionid=qh2pqapbkw4b.alice
Generic Competition in the US Pharmaceutical Industry
The authors develop a model that captures the interactions among generic entry,
prices, and share of compound sales.
Authors:
Atanu Saha, Henry Grabowski, Howard Birnbaum,
Paul Greenberg and Oded Bizan
Publisher:
International Journal of the Economics of Business. Abingdon
Published:
Feb 2006. Vol. 13, Iss. 1; p. 15
http://www.analysisgroup.com/AnalysisGroup/article.aspx?id=1663
In search of double-digit revenue growth:
Can big pharma hit its numbers?
Philip Stern of Warwick recommended this article to read. No information is
available on the scope of this article; therefore, it is recommended that you follow
the URL link to Elsevier to order a copy.
Author:
Linda McNamara.
Publisher:
International Journal of Medical Marketing.
Published:
Jan 2004. Vol. 4, Iss. 1; p. 18 (9 pages)
http://www.elsevier.com/wps/find/journaldescription.cws_home/505720/descripti
on#description
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Institutional frameworks and innovation in the German and UK
pharmaceutical industry
This paper analyses how governance structures impact the innovation capabilities
of leading German and UK firms in the pharmaceutical industry. The main
objective is to show how variation in national institutional frameworks influences
the innovation process, and thus, relative performance. There are two main
conclusions. First, the corporate governance structure allowed leading UK firms to
more quickly adapt than German firms to rapidly changing external
environmental conditions in the global pharmaceutical industry. Secondly, leading
UK firms have an advantage in generating innovative drugs ("blockbusters") than
do German firms due to the nature of the institutional framework in which they
are embedded.
Author:
Steven Casper, Catherine Matraves
Publisher:
Research Policy. Amsterdam
Published:
Dec 2003. Vol. 32, Iss. 10; p. 1865
http://ideas.repec.org/a/eee/respol/v32y2003i10p1865-1879.html
Pharma:
Can The Middle Hold?
The way forward for midsize players is to strike deals with big pharma and small
biotech companies and to target the many beneficial—and potentially profitable—
drugs overlooked by competitors
Author:
Enrico Bastianelli, Jurg Eckhardt, Olivier Teirlynck
Publisher:
The McKinsey Quarterly. New York
Published:
2001. p. 116 (10 pages)
http://www.mckinseyquarterly.com/article_abstract_visitor.aspx?ar=981&L2=12
&L3=62
Riding the S-curve
Philip Stern of Warwick recommended this article to read. No information is
available on the scope of this article; therefore, it is recommended that you follow
the URL link to Elsevier to order a copy.
Author:
Martin Austin
Publisher:
International Journal of Medical Marketing
Published:
Jul 2004. Vol. 4, Iss. 3; p. 264 (7 pages)
http://www.elsevier.com/wps/find/journaldescription.cws_home/505720/descripti
on#description
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TRADEMARKS: PUBLICATIONS
Best Practices in Trademark Licensing
Model your trademark licensing operation on benchmarks from the best in the
business with Best Practices In Trademark Licensing. In this landmark survey
you'll receive integral information, such as how trademark licensing is organized,
staffed, and accounted for within the corporation; how royalties, guarantees, and
advances are structured for trademark licensing deals; how financial and nonfinancial yardsticks are used to measure performance. This report is a guidebook
into the trademark/brand licensing enterprise
Published by: EPM communications Inc.
Published:
May 2003
http://www.epmcom.com/html/licensing/TLLbest_practices/
General Information about Trademarks
The law firm of Oppedahl & Olson LLP specialises in patent, copyright, trademark,
trade secret and other related intellectual property services. In addition to
providing information about the firm, they also provide a website as an
intellectual property informational resource.
Last revised April 15, 1999
http://www.patents.com/trademar.htm
Trademarks
The publication reviews what is a trademark, how to create trademarks, how to
protect trademarks, trademark management, managing and exploiting brands
and the future of trademarks and branding
Author:
Tom Blackett.
ISBN:
0333725883.
Publisher:
Palgrave Macmillan Ltd
Published:
February 1998
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TRADEMARKS: PAPERS
Bayer's Bullying
Bayer AG has forced a German public interest group, Coordination against
BAYER-Dangers (CBG), to remove its homepage from the Internet. Bayer took
legal action in an apparent attempt to protect its trademark. The CBG had
registered the domain name Bayer watch with the Munich Patent Office, but
Bayer filed a lawsuit challenging the name and assessing the cost of the
controversy at $115,000. The non-profit group says it had no other choice but to
concede by canceling the trademark and homepage. The Patent Office's
copyright investigation had reviewed whether there was any danger of confusion
as a result of the copyrighted trademark and had determined that there was
none.
Author:
Russell Mokhiber
Publisher:
Multinational Monitor. Washington
Published:
Sep 2001. Vol. 22, Iss. 9; p. 33 (1 page)
Fair Use Defense Denied Defendant Who "Repeatedly" Used Another's
Trademark As A Meta-Tag
Philip Stern of Warwick recommended this article to read. No information is
available on the scope of this article; therefore, it is recommended that you follow
the URL link to Journal Seek to order a copy.
Authors:
Patricia Harley, Bernadette McCann Ezring, Adrian S Shin.
Publisher:
Intellectual Property & Technology Law Journal. Clifton
Published:
Jul 2003. Vol. 15, Iss. 7; p. 20
http://journalseek.net/cgibin/journalseek/journalsearch.cgi?field=issn&query=1534-3618
Intellectual Property Rights And The Attributes Of The Market
The focus of the paper is trademarks and brands, in particular it addresses the
issue of gray marketing and the implications for global marketing management
(Clarke & Owens, 2000) and innovation of science based products like
pharmaceuticals. (Rozek & Rapp, 1992, Grubb, 1999) Finally, the paper will
argue that it is far better for companies to use marketing tools, rather than
courts, in order to protect their brand and trademarks equity.
Author:
Mohammed Boussouara
Publisher:
Journal of American Academy of Business, Cambridge. Hollywood
Published:
Sep 2002. Vol. 2, Iss. 1; p. 283 (1 page)
http://www.jaabc.com/conferenceistanbul2002preview.html
Preventing the Unauthorized Importation of Altered Gray Market Goods:
Practical Suggestions for US Trademark Owners
Philip Stern of Warwick recommended this article to read. No information is
available on the scope of this article; therefore, it is recommended that you follow
the URL link to Journal Seek to order a copy.
Author:
Peter S Sloane
Publisher:
Intellectual Property & Technology Law Journal. Clifton
Published:
Jun 2004. Vol. 16, Iss. 6; p. 12 (4 pages)
http://journalseek.net/cgibin/journalseek/journalsearch.cgi?field=issn&query=1534-3618
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The Evergreen Patent System:
Pharmaceutical Company Tactics to Extend Patent Protections
Brand name drug companies sell more than $130 billion worth of pharmaceuticals
in the U.S. marker every year. The high revenue steam is due in part to new
drugs to treat new ailments, and an aging population that is living longer and
taking more medications than previous generations, but the foundation of the
brand-name companies' spectacular revenues is the patent system. Once granted
regulatory approval for a drug that meets the test for patentability (novelty,
usefulness and nonobviousness), brand-name companies have exclusive rights to
sell the product.
Author:
Weissman, Robert.
Publisher:
Multinational Monitor. Washington
Published:
Jun 2002. Vol. 23, Iss. 6; p. 19
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TRADEMARK REGISTRATION GUIDE
UK Trademark Registration Guide
Trademark registration is the most comprehensive protection that can be
obtained to protect your business name, brand name, company logo or slogan.
When a trademark has been registered on the UK Trade Marks Register it will
remain there for 10 years, and can be renewed every 10 years thereafter. The
registration can last indefinitely if the registration is renewed at the appropriate
time.
http://www.qck.com/trademarks.html
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GENERAL MARKET RESEARCH PUBLICATIONS
Business Research
The publication provides a clear and practical guide for undergraduate research
methods courses and individual research projects at both undergraduate and
postgraduate level. The second edition retains the strong conceptual underpinning
and practical orientation that has proved so popular with lecturers and students
and introduces a number of new features.
Authors:
Jill Hussey and Roger Hussey.
ISBN
0333607058
Publisher:
Macmillan Business Books
Published:
1997
Do your own Market Research
Even if you hire outside expertise to do your research for you, a quick read of it
will ensure you know what you are talking about and that you understand all the
issues involved. If you are doing your own market research, this book will lead
you through all the stages to help you get the most from your research.
Authors:
Paul Hague and Peter Jackson.
ISBN
0749426527
Publisher:
Kogan Page
Published:
3rd Edition, 1998
International Marketing Research
The importance of international marketing research has grown as more and more
companies have internationalized their business over the last two decades. This
text provides the reader with a thorough update reflecting the developments and
technological changes in conducting research in the international environment. It
covers topics such as sampling, data collection, single country data analysis, and
multicountry data analysis, as well as a whole chapter on scaling techniques.
Authors:
S. Douglas, S. Craig
ISBN:
0471983225
Publisher:
John Wiley and Sons
Published:
August 1999
Marketing Research
The sixth edition of this established text provides a comprehensive yet concise
introduction to the key concepts of marketing research. Fully revised and
updated, this text takes a qualitative approach to contemporary practice in
marketing research, covering developments in statistics software packages
(SPSS). Taking on board the rapid changes in computerized research, and
coverage of the Internet and email has been added. Presented in colour, the book
introduces new case material to illustrate important concepts, and improved
features such as key terms, study questions and chapter summaries encourage
students to revise and test their understanding of each chapter. Supporting
resources for lecturers and students are available on the Internet.
Author:
Peter Chisnall.
ISBN
0077097513
Publisher:
McGraw-Hill
Published:
6th Edition, 2001
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Marketing Research
Now in its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows
future managers and researchers when marketing research can and should be
used, what research alternatives exist, how to recognize effective and ineffective
research, and how to interpret and apply the results. The authors take readers
step by step through the entire marketing research process, describing the most
advanced and current methodologies.
Authors:
David Aaker, V Kumar and George S Day.
ISBN
0471363405
Publisher:
John Wiley and Sons.
Published:
7th Edition, 2000
Marketing Research
This work provides students with an analysis of the benefits and pitfalls of various
research methods. It contains balanced coverage of data collection and analysis
of data. Several running examples and case studies with analysis are included in
the text.
Authors:
Donald R. Lehmann, Sunil Gupta, Joel H. Steckel
ISBN:
0321014162
Publisher:
Addison Wesley Longman Higher Education
Published:
January 1998.
Marketing Research
This text explores the process of collecting marketing research data, the value
and the limitations of marketing research results, and the ways marketing
research is used in marketing managerial decision-making. The authors illustrate
the application of marketing research to the variety of problems faced by
marketing managers, and discuss more advanced statistical procedures within the
natural context of research applications using real-life examples. New to this
second edition is a chapter on questionnaire design, discussion of new data
collection trends that use fax and Internet surveys, and more in-depth treatments
on relationships marketing, benchmarking and competitive analysis.
Authors:
Melvin Crask, Richard J. Fox, Roy Stout, Peter Woods
ISBN:
0139157034
Publisher:
Prentice Hall
Published:
February 1999
Marketing Research Project Manual
Designed for instructors who require a real-world marketing research project for
their course. This manual saves valuable class time by providing clear and concise
explanations of the research process. It offers a detailed, step-by-step procedure
for students to follow in conducting a market research project, with an emphasis
on survey research and data analysis. The text includes sample questionnaires,
computer output, data analysis using statistical software packages like
STATISTICA and SPSS for Windows, and a data disk with data sets formatted for
STATISTICA, SPSS, or Excel.
Author:
Glen R. Jarboe
ISBN:
0538891483
Publisher:
South Western College.
Published:
August 1998.
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Market Research:
A Guide to Planning, Methodology and Evaluation
Practical and clear guidance is offered on all essential topics, including: planning
market research; desk research; qualitative and quantitative research; sampling;
questionnaire design; data collection and analysis.
Authors:
Paul Hague and Peter Jackson.
ISBN
0749429178
Publisher:
Kogan Page.
Published:
2nd Edition, 1999
Marketing Research in Action:
Measurement, Method and Application
Marketing research is a valuable tool for any competitive company but if not
properly targeted, the time and money spent will be wasted. The marketing
problems of a particular company have to be diagnosed before any campaign can
be designed in order to target the programme successfully and to obtain data
that is both accurate and useful. And once this information has been gathered,
how can it be best applied and developed? Ray Kent analyzes the various
methods currently used among marketing researchers, looking not just at the
range of techniques, but also at agencies as they assess their customer’s needs
and apply their skills. He uses empirical evidence to show which methods work
best in which situations, keeping in mind the sorts of results companies want to
generate as well as the surprises they may find along the way. He considers
follow-up campaigns and continuous market measurement to show how to
maximize on the initial research projects. He provides a guide to the market
research industry as well as an analysis of current techniques and new directions,
which should make this a suitable text for students of marketing and business.
Author:
Raymond Kent.
ISBN
1861521553
Publisher:
International Thomson Business
Published:
1998
Presentations and Report Writing
Designed to assist those managers whose task it is to deliver reports or
presentations on company data, this guide explains how to make the most
effective use of text, speech, tables, diagrams and other visual aids. It
encourages a style of presentation that will have a lasting impact.
Authors:
Paul Hague and Kate Roberts.
ISBN
0749412275
Publisher:
Kogan Page
Published:
1994
Principles of International Marketing Research
Based on the International Marketing Research module of the syllabus of the
Institute of Export, this book offers a comprehensive guide to the issues involved
in assessing export markets. The structure of the book clearly lays out the central
aspects of both selecting markets and researches them in detail. Each chapter
has test questions. Key topics covered include: assessing market potential and
making the selection decision; market research and sources of information;
collecting and using market data; and creating the marketing plan and monitoring
performance
Author:
Len Groves
ISBN:
0631193553
Publishers:
Blackwell
Published:
July 1994.
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State of the Art Marketing Research
This is the only comprehensive, all-in-one text for students to learn how to plan,
conduct, and apply marketing research in today's results-oriented environment.
Clear, concise, and authoritative, this book describes the technologies that have
revolutionized the marketing research discipline.
Authors:
AB Blankenship and GE Breen.
ISBN
0844234435
Publisher:
NTC Business Books
Published:
2nd Edition, 1999
The Industrial Market Research Handbook
Provides a practical and comprehensive guide to the techniques and applications
of industrial market research in a variety of business contexts. Topics covered
include: how to identify a market and its characteristics; how to obtain
information on customers and competitors; how to set up a market research
project, implement it and successfully present the results. Every aspect of
industrial market research is covered here in depth, emphasizing the benefits for
company strategy and performance. Also included in this new edition are: a
completely revised chapter on questionnaire design, giving a fresh angle on a
vital aspect of research; a substantially revised chapter on customer satisfaction
which reflects the increasing importance of total quality management and the
quality standard (BS5750/ISO9000) in this field; and a new chapter on
researching European markets - essential for any company venturing into the
Single Market. The scope and clarity of the information provided in this handbook
make it essential reading for all those responsible for market research in their
organization, including manufacturers and those providing services for industry,
as well as students of business, particularly sales, marketing and market
research.
Author:
Paul Hague.
ISBN
0749407743
Publisher:
Kogan Page
Published:
3rd Edition, 1992
The Marketing Research Process
An introduction to the subject of marketing research. This work shows the
importance of effective research to the marketing operation and to managerial
decision-making. It focuses on a marketing company whilst developing products
and services and also features case studies.
Authors:
Margaret Crimp and Len Tiu Wright.
ISBN
0132028395
Publisher:
Prentice Hall.
Published:
4th Edition, 1995
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GENERAL MARKET RESEARCH PAPERS
Defining The Benefits Of Online Medical Market Research
Author:
Jeremy K Brody.
Publisher:
Marketing Health Services. Chicago
Published:
Spring 2001. Vol. 21, Iss. 1; p. 32 (3 pages)
Disaggregate Market Share Response Models
Authors:
Wayne S DeSarbo, Alexandru M Degeratu, Michael J Ahearne,
M Kim Saxton.
Publisher:
International Journal of Research in Marketing. Amsterdam
Published:
Sep 2002. Vol. 19, Iss. 3; p. 253
Forecasting
Author:
Publisher:
Published
Practices In The Pharmaceutical Industry In Singapore
Louis Choo.
The Journal of Business Forecasting Methods & Systems
Summer 2000. Vol. 19, Iss. 2; p. 18 (3 pages)
"Not In Front Of Your Mother!":
Online Marketing For Pharmaceutical Products Addressing Taboo Topics
Author:
Ursula Wrobel.
Publisher:
Qualitative Market Research. Bradford
Published
2002. Vol. 5, Iss. 1; p. 19 (9 pages)
Pharmaceuticals:
The New Brand Arena
Authors:
Jon Chandler, Mike Owen.
Publisher:
International Journal of Market Research. Henley-on-Thames
Published:
Fourth Quarter 2002. Vol. 44; p. 385 (21 pages)
The Use Of Combined Conjoint Approaches To Improve Market Share
Predictions
Authors:
Allan Bowditch, Gustavo Gurrieri, Beverley Henry.
Publisher:
International Journal of Market Research. Henley-on-Thames:
Published:
Third Quarter 2003. Vol. 45; p. 389
Understanding Consumer Responses to Product Risk Information
Authors:
Anthony D Cox, Dena Cox, Gregory Zimet.
Publisher:
Journal of Marketing. Chicago
Published:
Jan 2006. Vol. 70, Iss. 1; p. 79
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MARKET RESEARCH ASSOCIATIONS
AAPOR - American Association for Public Opinion Research
An association of individuals who share an interest in public opinion and survey
research. The aims of the AAPOR are to encourage quality survey methods and
promote standards of professional conduct and ethics for survey and public
opinion research.
www.aapor.org
AEMRI - Alliance Of International Market Research Institutes
The AEMRI offers the opportunity for members to develop their research agency
business by connecting them with fellow professionals worldwide.
http://www.aemri.org/
AQR - Association For Qualitative Research
The Association for Qualitative Research (AQR) is a non-profit organization that is
a leading authority on qualitative research issues both in the UK and
internationally. Its goals are to develop understanding of the commercial value of
qualitative research and promote the highest professional industry standards
within the qualitative research community.
http://www.aqr.org.uk/
AMA - American Marketing Association
The American Marketing Association is an international professional organization
for people involved in the practice, study and teaching of marketing.
www.marketingpower.com
ASC – Association for Survey Computing
The ASC is a non-profit organisation, affiliated to the British Computer Society
and the International Association for Statistical Computing. Its goal is to improve
knowledge of good practice in survey computing and disseminate information on
techniques and survey software.
http://www.asc.org.uk/
AURA - Association of Users of Research Agencies
A forum for the exchange of experience and points of view by researchers in
organisations commissioning market research. Its main aim is to represent the
interests of market research buyers and membership is drawn from a wide range
of organisations –and industry sectors.
http://www.aura.org.uk/
BHBIA - British Healthcare Business Intelligence Association
The aim of the BHBIA is to promote and enhance the professionalism and value of
Business Intelligence within the Healthcare Industry.
http://www.bhbia.org.uk/
BMRA - British Market Research Association
The BMRA is the trade association for the British market research industry.
http://www.bmra.org.uk/
CASRO - Council of the American Survey Research Organisations
The trade association of survey research organizations, representing over 275
companies and research operations in the US and abroad.
www.casro.org
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CMOR - Council for Marketing and Opinion Research
A non-profit organisation, which works on behalf of the survey research industry
to improve respondent cooperation in research and to promote positive legislation
and prevent restrictive legislation, which could impact the survey research
industry
www.cmor.org
EFMRO – International Federation of Market Research Agency
Associations
EFAMRO is an international federation of market research agency associations
within the European Union. It was formed in 1992 to bring together national
associations of major countries in Western Europe representing research agencies
responsible for between 60% and 70% of the total turnover in market research.
http://www.efamro.org/
ESOMAR - European Society for Opinion and Marketing Research
World Association of Opinion and Marketing Research Professionals
http://www.esomar.org/
IQCS - Interviewer Quality Control Scheme
IQCS members offer clients the assurance that individuals involved in the
supervision of, and collection of, data will be adequately and appropriately trained
and supervised, and their work validated, in accordance with minimum levels
specified by the scheme.
http://www.iqcs.org/
MRG – Media Research Group
Provides forums to debate and discuss new research developments, offers the
opportunity to put trading currencies up for scrutiny, provides the chance to
showcase own research developments, develops programmes of education for
more junior members and arranges social events for you to meet and network
with your peers in the business.
http://www.mrg.org.uk/
MRS - The Market Research Society
An international membership association representing providers and users of
market, social and opinion research, and business intelligence.
http://www.mrs.org.uk/
MrWeb
News, jobs and directories for market research professionals worldwide.
http://www.mrweb.com/
PBIRG - The Pharmaceutical Business Intelligence & Research Group
A not-for-profit US industry association dedicated to the advancement of global
healthcare marketing research, business intelligence, and strategic planning in
theory and practice.
http://www.pbirg.com/
PMRG - Pharmaceutical Marketing Research Group
An independent, voluntary, non-profit US association whose purpose is to
stimulate improvement of marketing research and its utilization.
http://www.pmrg.org/
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QRCA - Qualitative Research Consultants Association
A not-for profit organization that promotes excellence in all aspects of qualitative
research.
http://www.qrca.org/
SRA – Social Research Association
The SRA provides a forum for people working in a diverse range of settings and in
different subject specialities, to form wider contacts, exchange views and
information, and pursue issues of common concern.
http://www.the-sra.org.uk/
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ADVANCED / APPLIED MARKET RESEARCH: PUBLICATIONS
Applied Marketing Research
Provides interesting illustrations and examples of the different kinds of practical
problems that are involved in the application of marketing research methodology
as an aid to managerial decision making. Thoroughly practical, it forms a
complete and concise reference of methodologies and techniques for both the
student and the practitioner. *Real illustrations, problem-solving exercises and
case studies.
Authors:
L Moutinho and M Evans.
ISBN
0201565048
Publisher:
Addison-Wesley.
Published:
1992
Marketing Research:
An Applied Approach
This work emphasizes the use of market research in managerial decision-making.
It discusses the market research process and presents a complete market
research project from start to finish to show students what market research looks
like. The authors deal with technical aspects of market research so that students
can apply research procedures to real applications. It includes: examples of
international marketing; results of a 1994 survey of marketing research practice;
14 cases including Nestle, Kellogg’s, European Alcohol Research Foundation and
Cosmopolitan Magazine; and marketing research databases containing results
from actual marketing research studies.
Authors:
TC Kinnear and JR Taylor.
ISBN
0071144188
Publisher:
McGraw-Hill.
Published:
1996
Marketing Research:
An Integrated Approach
This concise book places marketing research in the bigger picture of marketing
and demonstrates how marketing research and its understanding should be seen
as a key element of marketing rather than a backroom activity performed by
statisticians. The structure of this book closely follows the core elements of the
MRS/CIM Marketing Research and Information Module, so will be ideal for those
students studying towards these diplomas. This book is also ideal for those taking
a short course in marketing research for the first time.
Author:
Alan Wilson.
ISBN
027369474X
Publisher:
Prentice Hall.
Published:
2006
Marketing Research:
A Problem-Solving Approach
This text provides a hands-on approach, stressing the practical rather than the
theoretical aspects of market research. It is organized to lead readers through a
market research project, from the initial formulation to the final report and
includes case studies and Internet exercises.
Authors:
S Sudman and E Blair.
ISBN
0070624828
Publisher:
McGraw-Hill.
Published:
1998
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INTRODUCTION TO / BEGINNERS GUIDE TO MARKET RESEARCH:
PUBLICATIONS
Essentials of Marketing Research
Contains detailed discussions of the process, with numerous examples from the
industry. Coverage on international marketing research expands the readers'
ability to deal with issues that are not encountered in the domestic country
research. Discussion on how to apply marketing research in various marketing
applications is presented
Authors:
Vineet Kumar, David A Aaker and George S. Day
ISBN
047141235X
Publisher:
John Wiley and Sons.
Published:
2006
Essentials of Marketing Research
Tony Proctor’s Essentials of Marketing Research 4th edition offers a streamlined,
traditional introduction to all the major concepts in the field of marketing
research. He also discusses new developments, particularly in the areas of
qualitative data analysis and marketing decisions support systems. Ideal for
undergraduates studying marketing research for the first time, MBA students, as
well as anyone who seeks a basic understanding of the topic.
Author:
Tony Proctor
ISBN
0273694944
Publisher:
Prentice Hall.
Published:
2006
Introducing Marketing Research
The primary purpose of marketing research is to gather information, which will
allow your company or organisation to make better, more informed decisions.
Many textbooks have been published on marketing research but most are very
quantitative and are also too detailed for students taking a one-semester course,
they do not focus on important qualitative issues such as depth interviews and
focus groups - Baines and Chansarkar redress this imbalance. Written as an
introduction to marketing research for students taking a one-semester module
Introducing Market Research includes chapters on business-to-business
marketing research and Internet marketing research. The authors adopt a
practical focus and include numerous practical examples as well as coursework
assignments. Authors:
Paul Baines and Pat Baines
ISBN
0471497703
Publisher:
John Wiley and Sons.
Published:
2002
The Essence of Marketing Research
Marketing research has a specific function of aiding effective planning and
decision-making in a whole range of consumer, industrial, commercial and
institutional activities. This book provides information on the scope, techniques
and various stages of marketing research.
Author:
Peter Chisnall
ISBN
8120309081
Publisher:
Prentice Hall.
Published:
1991
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The Market Research Toolbox:
A Concise Guide for Beginners
The Market Research Toolbox" describes how to think of market research in the
context of making a business decision. The book begins by defining market
research and discussing some of the various types and techniques. It then
examines what objectives can be met by doing market research and the expected
payoffs. Six traditional market research techniques are covered - secondary
research, customer visits, focus groups, surveys, choice modelling and
experimentation. McQuarrie describes how each technique works along with its
costs and uses, tips for success, when and how to use certain techniques and
precautions to take while using them. Next, McQuarrie discusses nontraditional
types of market research that have evolved in recent years to meet the needs of
business-to-business marketers and technology firms. The volume concludes with
a chapter on five common business applications that can be addressed by
combining several individual research techniques into a research strategy. New to
the Second Edition: chapters 1 and 2 have been extensively revised and updated
based on feedback from students; chapter 3 on secondary research includes a
new section on Internet research; chapter 6 will be split into two chapters, one to
focus on survey research procedures and the other to focus on questionnaire
design; chapter 7 will be revised to focus almost exclusively on conjoint analysis,
a key tool; chapter 9 will be deleted, and relevant material will be moved to other
chapters; chapter 10 will be expanded to include new topics such as forecasting;
and an Instructors Resource disc will be made available containing PowerPoint
slides, case questions, teaching notes for suggested cases that can be linked to
the book, and a sample syllabus.
Author:
Edward McQuarrie
ISBN:
1412913195
Publisher:
Sage Publications.
Published:
2005
The Practice of Market and Social Research:
An Introduction
The Practice of Market and Social Research 2nd edition provides a comprehensive
account of the techniques of market and social research and the practical tasks
involved in setting up and running research projects – from identifying the
problem through to reporting and evaluating the findings. McGivern’s book
covers the qualitative and quantitative techniques, including a chapter on the
analysis of qualitative data – a topic which few texts in this market cover.
The book is aimed at those preparing for the MRS Advanced Certificate in Market
and Social Research, at those doing an undergraduate and postgraduate course
with a research module and/or a requirement to produce a research project.
Author:
Yvonne McGivern
ISBN
027369510X
Publisher:
Prentice Hall.
Published:
2005
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INTRODUCTION TO / BEGINNERS GUIDE TO MARKET RESEARCH: PAPERS
A Newcomers' Guide to Market and Social Research
Outlines what market, social or opinion research is and the different research
methods used, this Newcomers' Guide will provide a useful starting point.
Selecting the right market research agency is an important part of the research
process. The Newcomers' Guide gives guidance on how to choose the right
agency.
PDF (27KB) - Rich Text Format (33KB) - Word (41KB)
http://www.mrs.org.uk/mrindustry/downloads/newcomers.pdf
Becoming a market researcher
PDF (22KB) - Rich Text Format (27KB) - Word (37KB)
The MRS Press Office regularly contributes articles to various media on market
research uses and techniques
http://www.mrs.org.uk/media/downloads/becoming.pdf
Market research:
An essential business tool
PDF (15KB) - Rich Text Format (15KB) - Word (25KB)
The MRS Press Office regularly contributes articles to various media on market
research uses and techniques
http://www.mrs.org.uk/media/downloads/business.pdf
Market research:
A business tool for small businesses
PDF (13KB) - Rich Text Format (10KB) - Word (23KB)
The MRS Press Office regularly contributes articles to various media on market
research uses and techniques
http://www.mrs.org.uk/media/downloads/smallbus.pdf
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MARKET RESEARCH: MANAGEMENT PUBLICATIONS
Buying Market Research
Designed for marketing managers and executives who are interested in
commissioning market research from an outside agency, this text provides advice
and cost-saving tips. It describes the types of research provided by agencies, and
explains how best to deal with them.
Author:
Peter Jackson
ISBN
0749413751
Publisher:
Kogan Page.
Published:
1994
Industrial Marketing Strategy
In addition to solid coverage of the basics, this edition presents new material,
concepts, and examples in such areas as sales management, buying behavior,
buyer-seller interactions, channel strategy and management, and marketing
communications. All new sections include product development, national account
management, customer service, information technology, and price signaling.
Author:
FE Webster
ISBN
047111989X
Publisher:
John Wiley and Sons.
Published:
3rd Edition, 1995
Marketing Management, Analysis, Planning and Control
This text covering marketing management takes an analytical and management
orientated approach. The tenth edition contains coverage of how the World Wide
Web and e-commerce are altering the marketing landscape, and sections on
marketing in the 21st century.
Author:
Philip Kotler
ISBN
0130122173
Publisher:
Prentice Hall.
Published:
10th Edition, 1999
Marketing Research for Managers
The purpose of Marketing Research for Managers is to enable managers to
become more informed research users and buyers. The more managers know
about how marketing research works, the more effective they can be in using it
as a management tool.
Authors:
Sunny Crouch and Matthew Housden
ISBN:
0750654538
Publisher:
Butterworth-Heinemann
Published:
2003
Marketing Research in a Marketing Environment
This text brings together the theory and practice of marketing research through
the continuous use of numerous examples and applications taken from actual
companies. Several practical topics are also included such as use of libraries as
an information system and methods of data collection.
Authors:
WR Dillon, TJ Madden and NH Firtle
ISBN
0071141553
Publisher:
McGraw-Hill.
Published:
3rd Edition, 1994
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Quality in Market Research
A formal service standard for market research was introduced in 1996 to sit
alongside quality assurance standards such as ISO 9000. This standard and the
assessment of it is the responsibility of the Market Research Quality Standards
Association (MRQSA), which represents the main industries involved. This is a
practical guide to meeting the standards, and it provides a background to the
concept of quality and how it relates to market research.
Author:
Peter Jackson
ISBN
0749420480
Publisher:
Kogan Page.
Published:
1997
Researching Business Marketing:
A Handbook of Business-To-Business Marketing Research
This guide to business market research examines individual aspects of the topic such as data interpretation, project preparation, market segmentation and
acquisition research - within the broader scope of marketing-department
strategies and organizational goals
Editor:
K Sutherland
ISBN
0749414979
Publisher:
Kogan Page.
Published:
1994
Strategic Business Marketing
This text offers information about the nature, scope and techniques of marketing
applied to industrial products and services, businesses and public sector
undertakings. It has been revised and augmented, with new material on
internationalism, especially the growth in regionalism, the EU, Pacific basin
countries, NAFTA and Eastern Europe. Also special attention has been given to
innovation strategies, ethics, negotiation, marketing research, consumerism,
environmentalism, product design strategies and strategic alliances.
Author:
Peter Chisnall
ISBN
0132033658
Publisher:
Prentice Hall.
Published:
1994
The Dilbert Principle
Now in paperback, this is an inside view of bosses, meetings, management fads
and other workplace afflictions. Examining bizarre and hilarious situations in the
world of work with growing absurdity, Adams reveals the secrets of management,
including swearing one's way to the top, selling bad products to stupid people,
trolls in accounts and more.
Author:
S. Adams
ISBN
0752222872
Publisher:
Boxtree Ltd.
Published:
1996
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The Effective use of Market Research:
A Guide for Management to grow the Business
The new edition has been revised to be an effective reference for those who want
to know how to take decisions with research, using many European & American
case studies as examples. The book is offers practical guidance on a wide range
of management issues & how they relate with research. The book has many
points of helpful advice & tips. The reader of the book will know how to do
research, what decisions to take with research, and how to grow the business as
a result of using research.
Author:
Robin Birn
ISBN
0749427728
Publisher:
Kogan Page.
Published:
1999
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QUALITATIVE MARKET RESEARCH : PUBLICATIONS
Gaining Insight On Business And Organisational Behaviour:
Handbook of Qualitative Research
Market research in the early period, between the mid-1960s and the end of the
1970s, was essentially characterised by a strong emphasis on quantitative
research approaches. This is not to under-represent the contribution made by the
pioneers of qualitative research in setting the basis for the qualitative research
sector, but is simply a reflection of the nature of the originators of the research
establishment and their backgrounds.
Author:
Norman K. Denzin
Publisher:
Haworth Printing.
Published:
1999
Goodthinking:
A Guide to Qualitative Research
This easy to read book charts the birth of qualitative research, its growth and
subsequent maturity as a recognised component of the marketing toolbox. The
main qualitative methods are reviewed, with a particular focus on group
discussions and how best to use and moderate them. There are chapters on
effective communication, projective techniques, models of thinking, advice on
dealing with the pitfalls of stimulus material and positionings/propositions, lateral
ways of brand management, and much more. This important book is required
reading for everyone who practices or has a professional interest in qualitative
research. It is a must-read for all those who commission and use qualitative
research, particularly branding/marketing professionals and advertising agency
account planners
Author:
Wendy Gordon
ISBN
184116030X
Publisher:
NTC Publications.
Published:
1999
Interpreting Qualitative Data
Based on worked-through examples and student exercises, this text spans the
range of different approaches within the qualitative tradition. The author
considers the relations between qualitative and quantitative methods in social
research, and the strengths of specific methodologies.
Author:
David Silverman
ISBN:
0803987587
Publisher:
Sage Publications Ltd.
Published:
1993
Contemporary Qualitative Market Research:
A Practitioner's and Buyer's Guide
Authors:
Wendy Gordon and Roy Langmaid
ISBN
056605115X
Publisher:
Gower
Published:
1988
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The Qualitative Market Research Kit:
Principle & Practice
A seven-volume set, which includes the following books:
1. An Introduction to qualitative market research, Mike Imms and Gill Ereaut
2. Interviewing groups and individuals in qualitative market research, Joanna
3. Chrzanowska
4. Methods beyond interviewing in qualitative market research, Philly Desai
5. Analysis and interpretation in qualitative market research, Gill Ereaut
6. Developing brands with qualitative market research, Jon Chandler and Mike
Owen
7. Developing advertising with qualitative market research, Judith Wardle
Editors:
Gill Ereaut, Mike Imms and Martin Callingham
ISBN
0761972722.
Publisher:
Sage Publications.
Published:
2002
Qualitative Research in Action
Qualitative research now forms a significant sector of the market research
business in the UK. It has developed out of the psychology and social science
disciplines. This work is intended to be an introduction manual and covers theory
and methods as well as interviewing techniques. The book pays special attention
to analysis and interpretation of data with a presentation of findings
Editors:
Robson and A. Foster
ISBN:
0852643047
Publisher:
Edward Arnold.
Published:
1989
Qualitative Research in Context
The book explains why industries have had to face up to the need to understand
their public, and how qualitative research is being used effectively to move those
industries forward. The book shows not only how research can be used in a
variety of different ways and applied successfully to numerous situations, but also
how users of that research can benefit from a better understanding of consumers.
It focuses not on what qualitative research is but on the key question of what it is
for. The book covers a broad range of topics, illustrating the enormous potential
and applicability of qualitative research. While the book covers specific sectors,
the lessons learned and the variety of ways in which it can be used can be easily
transferred to many other businesses and activities.
Editor:
Laura Marks
ISBN
1841160636
Publisher:
NTC Publications.
Published:
2000
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Qualitative Research through Case Studies
The publication provides an accessible introduction to a wide range of approaches
that deal with the theoretical analysis of qualitative data. Max Travers explains
the theoretical assumptions of different traditions through a discussion of case
studies. The case studies are classic or exemplary studies, which illustrate how
researchers have used qualitative methods to research a wide variety of topics.
The author covers: interpretive approaches such as grounded theory,
dramaturgical analysis, ethnomethodology and conversation analysis; political
approaches such as critical discourse analysis, feminism and postmodern
ethnography; This practical volume helps the reader learn how to use similar
techniques and ideas in their own work.
Author:
Max Travers
ISBN
0761968067
Publisher:
Sage Publications.
Published:
2001
The Directory and Handbook of Qualitative Research
The AQR Directory and Handbook is the definitive guide to the Qualitative
Research industry in the UK and key players in overseas markets, and a source of
useful contact information for related organisations:
http://www.aqr.org.uk/directory/index.shtml
The SAGE Handbook of Qualitative Research
A text for any researcher interested in the art, science and practice of qualitative
research
Editors:
N.K. Denzin and Y.S. Lincoln
ISBN:
0761927573
Publisher:
Sage Publications.
Published:
2005
Successful Writing for Qualitative Researchers
The book discusses all aspects of translating research into writing, including:
getting started and keeping going; putting into words what you want to say;
ways of organizing your work; coping with problems, blockages and sustaining
morale; style and format; editing your writing; writing alone and writing in a
team; approaching problems; and getting published.
Author:
Peter Woods
ISBN:
35539704151884743
Publisher:
Taylor & Francis Ltd.
Published:
2005
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QUALITATIVE MARKET RESEARCH : PAPERS
Basic Data Collection Methods
This document illustrates how basic data collection methods are used in market
research. Some of the procedures can be used qualitatively or quantitatively and
can also be combined in order to reach specific research objectives.
Publisher:
Gartner, British Market Research Association
Published:
October 2002
http://www.bmra.org.uk/researcherstoolkit/ToolKitcontent.asp?category=3&subcategory=51&article=390&top=MRTec
h
How to Approach Qualitative Market Research
Qualitative Research Consultants Organisation
http://www.qrca.org/planfor_QR.asp
Interviewing as a Data Collection Method
The process of interviewing is time-consuming, and the quality of data often is
dependent on the aptitude of the interviewer. This article addresses preparing
and implementing a research interview, as well as strategies for transcribing and
analysing the data collected.
Author:
Michelle Byrne.
Publisher:
British Market Research Association
Published:
October 2002
http://www.bmra.org.uk/researcherstoolkit/ToolKitcontent.asp?category=3&subcategory=51&article=394&top=MRTec
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Professional Competencies of Qualitative Research Consultants
Qualitative Research Consultants Organisation
http://www.qrca.org/profcomp_QR.asp
Qualitative Market Research Methods
Qualitative Research Consultants Organisation
http://www.qrca.org/typesof_QR.asp
What is Qualitative Market Research?
Qualitative Research Consultants Organisation
http://www.qrca.org/whatis_QR.asp
When to Use Qualitative Market Research
Qualitative Research Consultants Organisation
http://www.qrca.org/whentouse_QR.asp
Why Use a Professional Moderator?
Qualitative Research Consultants Organisation
http://www.qrca.org/whyuse_QR.asp
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QUALITATIVE METHODOLOGY: PUBLICATIONS
Constructing Effective Questionnaires
This comprehensive and practical guide to successful survey research shows how
to commission, conduct and evaluate research based on asking the right
questions
Author:
Robert A Peterson
ISBN
0761916415
Publisher:
Sage Publications.
Published:
2000
Designing and Conducting Surveys
This document explains how to design and conduct surveys and also introduces
the principles of questionnaire design and layout.
Publisher:
British Market Research Association
Published:
October 2002
http://www.bmra.org.uk/researcherstoolkit/ToolKitcontent.asp?category=3&subcategory=51&article=391&top=MRTec
h
Doing Qualitative Research
A resource for researchers and their supervisors. A clear, no-nonsense guide to
some of the most difficult problems of undertaking research. The book deals with
all the issues of putting together, executing and submitting research, for higher
degrees and for publication. This is done within the context of important
methodological issues and gives students the ability to make informed decisions
and the tools with which to defend the decisions that they have taken.
Author:
David Silverman
ISBN:
0761958231
Publisher:
Sage Publications Ltd
Published:
September 1999.
Introduction to Qualitative Research Methods:
A Guidebook and Resource
This edition contains material on subjects such as feminist methodology,
postmodernism, phenomenology, and cultural anthropology. Specific sections and
examples have been updated in accord with texts published since the last edition
and with additional research.
Authors:
Steven J. Taylor and Robert Bogdan
ISBN:
0471168688
Publisher:
John Wiley & Sons
Published:
January 1998.
Questionnaire Design
Practical and clear guidance is offered on all essential topics, including: planning
market research, desk research, qualitative and quantitative research, sampling,
questionnaire design and data collection and analysis.
Author:
Paul Hague
ISBN
0747409177
Publisher:
Kogan Page.
Published:
1993
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Questionnaire Design, Interviewing and Attitude Measurement
This second edition, like the first, is a practical teaching text of survey methods.
The new edition has extended its scope to include interviewing (both clip-board
and depth interviewing), sampling and research design, data analysis, and a
special chapter on pilot work. As before, further chapters on attitude scaling
methods, and on projective techniques support the chapters on questionnaire
design. There is refreshingly critical treatment of problems such as faulty
research designs, errors in sampling, ambiguities in question wording, biases in
interviewing, losses of information, and the interpretation of attitude scales and
of projective data. The book is laced throughout with instructive examples from
many fields, ranging from marketing surveys to the study of children's political
perceptions. Problems of reliability and validity are kept to the fore. Above all, the
need for pilot work is emphasized at every stage. The book is intended for
graduate methodology courses in the social sciences, but it is also designed to
reach other professionals, including teachers, social workers, medical
researchers, and opinion pollsters, who have to evaluate or carry out social
surveys.
ISBN
1855670445
Publisher:
Oppenheim, Pinter Publications.
Published:
2nd Edition, 1993
Qualitative Research Recruitment
These guidelines were developed in consultation with the market research
profession's governing body, The Market Research Society (MRS). They define the
essential aspects of the effective recruitment of respondents for market research
groups.
recruitmentbestpract.pdf\WebSites\SZL012.aqr.org.uk\doclib\refsection\recruitmentbestpract.pdf
Using Computers in Qualitative Research
An assessment of developments in the use of computers in qualitative research,
an increasingly important area of interest for social scientists and graduate
students. The contributors consider whether systematic and formal techniques
will change the nature of qualitative research and whether the new techniques
offer the prospect of achieving a generic theory of qualitative analysis. They also
draw on their experiences of teaching computer-based techniques in qualitative
research to suggest ways in which they could be incorporated into research
methods training.
Author:
Nigel Fielding (et al)
ISBN
0803984251
Publisher:
Sage Publications.
Published:
1991
Using Questionnaires and Surveys to Boost your Business
Asking the right questions to internal and external customers is the key to
boosting business. This guide provides answers on "how to do it now" to improve:
company performance; customer services and relationship; and staff satisfaction.
It includes relevant examples from across the organization. Although this text is
targeted at the business market, students have found it useful in constructing
questionnaires that are valid for their research purposes. It has been taken as a
standard text in a number of colleges and has been well reviewed.
Author:
Nick Evans
ISBN
027361181X
Publisher:
Pitman Publishing.
Published:
1995
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FOCUS GROUPS : PUBLICATIONS
Focus Groups:
A Practical Guide for Applied Research
A 'hands-on' guide which details all the practicalities of designing focus groups,
running them successfully and analysing the results effectively. It is clearly based
on years of experience and offers a super-fast way to download the expertise of
two leaders in their field. Although it is based in sociological research, the
techniques described are applicable to any type of focus group.
Author:
Richard Krueger
ISBN
0803955669
Publisher:
Sage Publications.
Published:
2nd Edition, 1994
Moderating Focus Groups:
A Practical Guide for Group Facilitation
This practical, comprehensive guide covers everything from pre-session
participant recruitment to post-session reporting. In addition, advanced and new
techniques for managing group dynamics are included, such as personality
association.
Author:
Thomas L Greenbaum
ISBN
0761920447
Publisher:
Sage Publications.
Published:
2000
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FOCUS GROUPS : PAPERS
Breaking Down the Barriers
This document explains how research using focus group can help understanding
the motivations, rationales and experiences of small business owners. Face-toface data collection methods of research are important and can overcome some
of the weakness of postal and telephone surveys.
Authors:
Robert Blackburn and David Stokes.
Publisher:
British Market Research Association
Published:
October 2002
http://www.bmra.org.uk/researcherstoolkit/ToolKitcontent.asp?category=3&subcategory=51&article=397&top=MRTec
h
Focus Groups And The American Dream
Even though the focus group has become a widely used research technique in the
past two decades, a lot of folks still don’t know what goes on behind closed doors.
Author:
Jerry W. Thomas
Publisher:
Decision Analyst
Published:
1981
http://www.decisionanalyst.com/Downloads/FocusGroupsAmericanDream.pdf
To Focus Group Or Not To Focus Group
Guidelines for when its best to conduct a focus group
Author:
Bruce Crandall
Publisher:
Decision Analyst
Published:
1999
http://www.decisionanalyst.com/Downloads/ToFocusGroupOrNot.pdf
Using The Focus Group In Market Research
Author:
Carol-Ann Morgan
Publisher:
B2B International
http://www.b2binternational.com/whitepapers8.htm
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GENERAL QUANTITATIVE MARKET RESEARCH : PUBLICATIONS
Basic Data Collection Methods
This document illustrates how basic data collection methods are used in market
research. Some of the procedures can be used qualitatively or quantitatively and
can also be combined in order to reach specific research objectives.
Publisher:
Gartner, British Market Research Association
Published:
October 2002
http://www.bmra.org.uk/researcherstoolkit/ToolKitcontent.asp?category=3&subcategory=51&article=390&top=MRTec
h
Desk Research
Every marketer knows that careful research of a market is essential if the right
decisions are to be made. Very few, however, know how to make the first steps
towards a successful research campaign. Peter Jackson clearly shows the
practicalities and costs of desk research compared to the other data-gathering
techniques available to marketers. Covering both the conventional library
techniques of desk research and their electronic equivalent, database searching,
this text gives marketers practical advice on all aspects of the desk techniques
available, including: researching consumer and industrial markets; planning ad
hoc projects and continuous monitoring; planning fieldwork; finding the
information; overseas desk research; following up other leads; and integrating
desk research with other data.
Author:
Paul Hague
ISBN
0749412178
Publisher:
Kogan Page.
Published:
1994
Inside Information:
Making Use Of Marketing Data
Increasingly, marketers have immediate access to a plethora of information about
their markets, which they must rapidly assimilate, and just as quickly translate
into strategic action. This book arms marketing professionals with powerful tools
to help them meet the challenge of the twenty-first century information
explosion. This extremely practical guide is packed with easy-to-use checklists,
Q&As, sidebars, vignettes, and actions steps. And the authors' unique crossdisciplinary approach-featuring sound bytes from philosophy, psychology, history,
art, and the hard sciences-makes this book as enjoyable a read as it is
instructive.
Authors:
DVL Smith and JH Fletcher
ISBN
0471495433
Publisher:
John Wiley and Sons.
Published:
2001
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Interpreting Quantitative Data
How do quantitative methods help us to acquire knowledge of the real world?
What are the 'do's' and 'don'ts' of effective quantitative research? This refreshing
and accessible book offers students a novel and useful resource on how to do
quantitative research. It guides students on how to: *interpret the complex
reality of the social world *achieve effective measurement *understand the use of
official statistics *use social surveys *understand probability and quantitative
reasoning *interpret measurements *apply linear modelling *understand
simulation and neural nets *integrate quantitative and qualitative modelling in
the research process Jargon-free and written with the needs of students in mind,
the book will be required reading for students interested in using quantitative
research methods.
Author:
David Byrne
ISBN
076196262X
Publisher:
Sage Publications.
Published:
2002
Interviewing as a Data Collection Method
The process of interviewing is time-consuming, and the quality of data often is
dependent on the aptitude of the interviewer. This article addresses preparing
and implementing a research interview, as well as strategies for transcribing and
analysing the data collected.
Author:
Michelle Byrne.
Publisher:
British Market Research Association
Published:
October 2002
http://www.bmra.org.uk/researcherstoolkit/ToolKitcontent.asp?category=3&subcategory=51&article=394&top=MRTec
h
Introduction to Quantitative Research Methods:
An Investigative Approach
A student-friendly introduction to quantitative research methods and basic
statistics. It uses a detective theme throughout the text and in multimedia
courseware to show how quantitative methods have been used to solve real-life
problems. The book focuses on principles and techniques that are appropriate to
introductory level courses in media, psychology and sociology. Examples and
illustrations are drawn from historical and contemporary research in the social
sciences.
Authors:
Mark Balnaves and Peter Caputi
ISBN
0761968040
Publisher:
Sage Publications.
Publications: 2001
Marketing Research:
Measurement and Method
This introduction to marketing research focuses on decisional research. It covers
the principle of each topic and discusses ways of properly designing and
implementing a research project. It should enable students to provide meaningful
information that helps them identify, structure and solve marketing problems.
The text includes real-world cases and examples, covers international research
issues and presents both descriptive and quantitative chapters on the sampling
process and sampling size.
Authors:
DS Tull and DI Hawkins
ISBN
0024219320
Publisher:
Macmillan Publishing.
Published:
6th Edition, 1992
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Opinion polling: questions and answers
PDF (13KB PDF Help) - Rich Text Format (14KB) - Word (29KB)
The MRS Press Office regularly contributes articles to various media on market
research uses and techniques
http://www.mrs.org.uk/media/opinionpolls.htm
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INTERNET / ONLINE : PUBLICATIONS
Human factors in Business-to-Business Research over the Internet
This article explores the problems and challenges surrounding the conduct of
research via the Internet among business audiences and highlights the great
potential that exists for business-to business research over the net. It also
identifies some of the main obstacles to researching in this way, and examines
the factors, which cause them.
Author:
Joseph Brown; Nigel Culkin; Jonathan Fletcher
Publisher:
British Market Research Association
Published:
October 2002
http://www.bmra.org.uk/researcherstoolkit/ToolKitcontent.asp?category=3&subcategory=51&article=389&top=MRTec
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Internet Communication & Qualitative Research:
A Handbook for Researching Online
This book provides a comprehensive introduction to online research methods and
is very helpful for those who are thinking to adopt Internet research methods,
such as online surveys and online interviews. This book is very user-friendly and
you don't need to have much previous knowledge of Internet and research
methods.
Authors:
Chris Mann and Fiona Stewart
ISBN
0761966277
Publisher:
Sage Publications.
Published:
2000
Mail & Internet Surveys:
The Tailored Design Method
The first edition of this book has been the guide for professionals, researchers,
and students in all fields who want to learn how to plan and conduct effective
surveys. This updated and revised edition of Dillman's classic text explains how to
maximize response rates and get high-quality feedback from self-administered,
electronic, and mail surveys.
Author:
D Dillman
ISBN
0471323543
Publisher:
John Wiley and Sons.
Published:
1999
On-line market research:
A growing tool for businesses
PDF (13KB PDF Help) - Rich Text Format (16KB) - Word (27KB)
The MRS Press Office regularly contributes articles to various media on market
research uses and techniques
http://www.mrs.org.uk/media/downloads/online.pdf
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Online Surveys in Marketing Research:
Pros and cons
This article evaluates multimode strategies of data collection that include webbased, email and postal methods as a means for the international marketing
researcher to obtain survey data from a representative sample.
Author:
Janet Ilieva; Steve Baron; Nigel M Healey
Publisher:
British Market Research Association
Published:
October 2002
http://www.bmra.org.uk/researcherstoolkit/ToolKitcontent.asp?category=3&subcategory=51&article=396&top=MRTec
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Save Money with Online Analysis
This article explains how the Internet's technical prowess has tamed many of the
time-consuming logistical challenges and prohibitive costs of traditional
international conjoint studies. This also explores the pros and cons of online
analysis as a data collection method.
Author:
Berni Stevens.
Publisher:
British Market Research Association
Published:
October 2002
http://www.bmra.org.uk/researcherstoolkit/ToolKitcontent.asp?category=3&subcategory=51&article=395&top=MRTec
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Testing on the Internet
This document explains how the Internet provides a good opportunity for market
testing and optimisation. Increasing digitisation will make it progressively easier
to experimentally alter particular aspects of a business and quickly observe how
customers respond.
Author:
Gordon A Wyner
Publisher:
British Market Research Association
Published:
October 2002
http://www.bmra.org.uk/researcherstoolkit/ToolKitcontent.asp?category=3&subcategory=53&article=404&top=MRTec
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The Internet:
The Research Tool for the future?
An EphMrA Foundation Newsletter article
Authors:
Knut Leinemann, I+G Nürnberg
Publisher:
EphMrA
Published:
May 2001
http://www.ephmra.org/newsletter/foundation052001_11.htm
Using New Technologies
This document shows how technology and the quest for new-media audience
research results has plunged the market research industry into technical turmoil.
The growth of new technologies is providing the industry simultaneously with new
things to measure and new ways of conducting research.
Author:
Ken Gofton.
Publisher:
British Market Research Association
Published:
October 2002
http://www.bmra.org.uk/researcherstoolkit/ToolKitcontent.asp?category=3&subcategory=51&article=398&top=MRTec
h
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Using Web and Paper Questionnaires for Data-Based Decision Making:
From Design to Interpretation of the Results
This book contains information on web-based surveys; it is a practitioner-focused
workbook with graphics, sample surveys, anecdotes, simple hints and reminders,
checklists.
Author:
Susan J Thomas
Publisher:
Sag Publications
Published:
June 2004
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INTERNET / ONLINE : PAPERS
Beyond The Millennium
A look at the future of Online Marketing Research.
Author:
Jerry W. Thomas
Publisher:
Decision Analyst
Published:
1999
http://www.decisionanalyst.com/Downloads/BeyondTheMillennium.pdf
Big Potential for the Internet to Improve Doctor-Patient Relations:
Online consumers want more than most physicians want to provide – but
that may change
An EphMrA Foundation Newsletter article
Author:
Humphrey Taylor, Chairman of the Harris Poll.
Publisher:
EphMrA
Published:
April 2001
http://www.ephmra.org/newsletter/foundation042001_4.htm
Brave New World
The strategic implications of the Internet are far reaching—for global commerce,
for global marketing, and for global marketing research.
Author:
Jerry W. Thomas
Publisher:
Decision Analyst
Published:
1997
http://www.decisionanalyst.com/Downloads/BraveNewWorld.pdf
Finding An Internet Research Supplier
Quietly breathe the words "research," "survey," or "opinion" in your office. Go
ahead, I dare you. Within a few minutes, you'll have calls from market research
suppliers wanting to help you find out exactly what your customers think about
pretty much anything.
Author:
Michael Richarme
Publisher:
Decision Analyst
Published:
2005
http://www.decisionanalyst.com/Downloads/InternetResearchSupplier.pdf
Important Developments in the US Market could impact companies
approach to marketing and promotion on a global basis – or will it?
An EphMrA Foundation Newsletter article
Author:
Allan Bowditch, Martin Hamblin
Publisher:
EphMrA
Published:
June 2003
http://www.ephmra.org/newsletter/ephmranews0603_7.htm
Moving Tracking Research From Telephone To Internet Data Collection:
To Compare Or Not To Compare?
A rational for moving telephone tracking studies to the Internet.
Author:
Felicia Rogers
Publisher:
Decision Analyst
Published:
2004
http://www.decisionanalyst.com/Downloads/TelephoneToInternet.pdf
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Pharmaceuticals & The Use of the Internet
The International Federation of Pharmaceutical Manufacturers & Associations
(IFPMA) Position - The research based pharmaceutical industry strongly supports
and encourages the appropriate use of the Internet and related technologies to
provide accurate and scientifically reliable information on health care and
medicines, as well as providing information in a responsible manner, for the
benefit of patients, healthcare professionals and all who have an interest in
human health and the proper use of medicines.
http://www.ifpma.org/Issues/issues_pharm.aspx
Public Sector Use Of Internet Surveys And Panels
A white paper on the advantages of Internet surveys and panel usage by the
public sector.
Author:
Kevin Sharp
Publisher:
Decision Analyst
Published:
2003
http://www.decisionanalyst.com/Downloads/PublicSectorUseofInternetSurveys.pd
f
Striving For Value From Physician Interactions
An EphMrA Foundation Newsletter article
Author:
Martine Leroy Sharman, Datamonitor
Publisher:
EphMrA
Published:
December 2001
http://www.ephmra.org/newsletter/foundation122001_8.htm
The Throes Of Revolution
The Internet represents a major paradigm shift that will dramatically change the
marketing and advertising landscape, but it has also brought forth new research
capabilities to help businesses adapt to and exploit the tectonic changes now
underway.
Author: Jerry W. Thomas
Publisher:
Decision Analyst
Published:
2000
http://www.decisionanalyst.com/Downloads/ThroesOfRevolution.pdf
Use of the Internet
IFPMA Code of Pharmaceutical Marketing Practices
http://www.ifpma.org/News/news_market_cd8.aspx
www.research.com?
Internet research has its skeptics, but continues to grow at a fast pace, providing
believers with a valuable alternative to traditional data-collecting sources.
Author:
Bruce Crandall
Publisher:
Decision Analyst
Published:
2000
http://www.decisionanalyst.com/Downloads/wwwResearchcom.pdf
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OMNIBUS : PAPERS
Omnibus Research:
A User’s Guide
This document explains what omnibus research is, and serves as a guide to new
users. Although easy to use, not all omnibus surveys are the same. The article
suggests 5 questions that should always be considered when commissioning
omnibus research. The article also explains the best approach for conducting
international omnibus research and how to get the best value for money.
Author:
BMRA (British Market Research Association)
Published:
October 2002
http://www.bmra.org.uk/researcherstoolkit/ToolKitcontent.asp?category=3&subcategory=60&article=410&top=Resear
chProd
Summary of BMRA Omnibus Surveys
The web link leads to a table, which summarises the omnibus surveys conducted
by BMRA (British Market Research Association) members. The table looks at the
types of surveys carried out and the methodology of each. Full contact details of
each company are included.
Author:
BMRA (British Market Research Association)
Published:
October 2002
http://www.bmra.org.uk/researcherstoolkit/ToolKitcontent.asp?category=3&subcategory=60&article=524&top=Resear
chProd
What is an Omnibus Study?
This document explains what an omnibus survey is.
Author:
BMRB International
Publisher:
British Market Research Association
Published:
October 2002
http://www.bmra.org.uk/researcherstoolkit/ToolKitcontent.asp?category=3&subcategory=60&article=411&top=Resear
chProd
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SAMPLING : PUBLICATIONS
Sampling Techniques
This document explains how sample surveys can be organised and how samples
can be chosen in such a way that they will give statistically reliable results. It
also illustrates how, with a certain amount of knowledge of what is being
surveyed, to decide on an appropriate sample size.
Publisher:
British Market Research Association
Published:
October 2002
http://www.bmra.org.uk/researcherstoolkit/ToolKitcontent.asp?category=3&subcategory=55&article=406&top=MRTec
h
Sampling and Statistics
Sampling and statistics are fundamental aspects of market research activity since
almost all market research is conducted using samples. In order that a sample
can provide the most representative and unbiased data about a population; a
sample must be properly selected and the right sampling method chosen. Equally
important is that the results of the sample can be analyzed and interpreted using
statistical theory. This book provides clear information and guidance to help the
researcher to understand the main principles of sampling, become familiar with
the sampling methods available, review the sample designs used in practice,
select a sample properly for the most accurate results, become familiar with basic
statistical concepts, and produce accurate research results using statistical
analysis. In an industry where researchers are often thrown in at the deep end
and forced to learn their skills by looking over other people's shoulders (with the
danger of inheriting their flaws), this guide to good practice enables readers to
avoid costly errors and develop skills through experience from a sound base of
knowledge
Authors:
Paul Hague and Paul Harris
ISBN
0749409169
Publisher:
Kogan Page.
Published:
1993
Scaling Techniques
This document is a list of abstracts taken from the MRS Abstracts database. A
full copy of the MRS articles/papers (from The Journal of the Market Research
Society / International Journal of Market Research, or our Conference
Proceedings) can be obtained by contacting the MRS.
Author:
MRS
Publisher:
British Market Research Association
Published:
December 2002
http://www.bmra.org.uk/researcherstoolkit/toolkitcontent.asp?category=3&subcategory=56&top=MRTech
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Structuring and Measuring the Size of Business Markets
The purpose of this paper is to summarise the state of business sampling at the
beginning of the 21st century. It aims to encourage the reader to consider what
work needs to be done to develop business sampling in the future, since the
industry is facing a faster rate of change than at any point in the past.
Author:
Phyllis Macfarlane
Publisher:
British Market Research Association
Published:
October 2002
http://www.bmra.org.uk/researcherstoolkit/ToolKitcontent.asp?category=3&subcategory=55&article=407&top=MRTec
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CONSUMERS & CUSTOMERS: PUBLICATIONS
AMA Handbook for Customer Satisfaction
A Complete Guide to Research, Planning, & Implementations
Author:
Alan Dutka
ISBN:
0844235865
Publisher:
NTC Business Books
Published:
Paperback (July 1995)
Beyond Customer Satisfaction
Author:
Paul Hague & Daniel Park
Publisher:
B2B International
Published:
January 2004
http://www.b2binternational.com/whitepapers11.html
Call Centers in the Pharmaceutical Industry:
Hosted and Virtual Hosted Technologies in European and US Sales Efforts
This Brief provides an overview of the general call center market and examines
how such centers may be used by pharmaceutical companies to provide
information and valuable services to its target audiences: patients, physicians and
salesforces
Publisher:
Datamonitor
Published:
January 2002
Consumer Behaviour:
Advances and Applications in Marketing
A higher-level text emphasising research on consumer processes and issues that
concern markets. The approach draws heavily on recent research but the origins
of consumer behaviour problems are also covered. Instructor's Manual is
available. More behavioural in orientation than most consumer texts. Covers
topics not covered well elsewhere, e.g. loyalty, brand equity, and response to
advertising, consumer satisfaction, and the psychology of the retail environment.
Author:
Robert East.
ISBN
0133593169
Publisher:
Hodder and Stoughton.
Published:
1997
Consumer Behaviour (formerly Marketing: a behavioural analysis)
Consumer Behaviour, third edition, provides clearly written comprehensive
coverage of the fundamental psychological, sociological and cultural factors
affecting buying decisions. The text examines the consumer behaviour of
personal shoppers, and also looks at the consumption of industry, business and
the public sector.
Author:
Peter Chisnall.
ISBN
0077076168
Publisher:
McGraw-Hill.
Published:
3rd Edition, 1994
Consumer Market Research Handbook
Editors:
R. Worcester and J. Downham.
Publisher:
ESOMAR publication.
Published:
1996
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Consumer Research:
Big Brother is watching you
This document compares depth interviews collected online with depth interviews
conducted face to-face. Advantages and disadvantages are highlighted, as well as
suggested strategies for successfully collecting online data. Major points are
illustrated using data from a project in which both data collection techniques are
employed.
Author:
Carolyn Folkman Curasi.
Publisher:
British Market Research Association
Published:
October 2002
http://www.bmra.org.uk/researcherstoolkit/ToolKitcontent.asp?category=3&subcategory=51&article=392&top=MRTec
h
Customer Satisfaction Surveys
Author:
Paul & Nick Hague
Publisher:
B2B International Ltd
http://www.b2binternational.com/whitepapers2.html
Key Customers:
How to manage them profitably
Developing successful business-to-business relationships with more powerful
customers in highly competitive markets requires processes and skills that go
beyond traditional selling activity. The very best state-of-the-art strategies are
set out clearly in this book in a practical way that can be implemented in all
organisations.
Authors:
Malcolm McDonald, Beth Rogers and Diana Woodburn
ISBN:
0750646152.
Published:
July 2000
Statistical Analysis and Market Testing
Market testing usually translates into a better understanding of an audience and
their habits. This document gives different approaches on market testing.
Author:
By Anna Fenech.
Publisher:
British Market Research Association
Published:
October 2002
http://www.bmra.org.uk/researcherstoolkit/ToolKitcontent.asp?category=3&subcategory=53&article=403&top=MRTec
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CONSUMERS & CUSTOMERS: PAPERS
Consumer Decision-Making Models, Strategies, And Theories, Oh My!
The focus of this paper is to examine the major decision-making models,
strategies, and theories that underlie the decision processes used by consumers
and to provide some clarity for marketing executives attempting to find the right
mix of variables for their products and services.
Author:
Michael Richarme
Publisher:
Decision Analyst
Published:
2001
http://www.decisionanalyst.com/Downloads/ConsumerDecisionMaking.pdf
Is There Such A Thing As "Early Adopters Fatigue"?
This paper uses the “Diffusion of Innovations” model to explore the concept of
new technology adoption by consumers, in light of recent reports that the early
adopters are becoming fatigued with the fast-paced rate of technological change.
By examining early adopters of new technologies from a number of countries, an
understanding can be gained of whether fatigue has set in, how, and why.
Presented at: The ESOMAR Net Effects Conference in Germany
Authors:
Leyla Namiranian and Renee Hopkins
Published:
January 2002
http://www.decisionanalyst.com/Downloads/EarlyAdopters.pdf
Motivational Research
An explanation of motivational research and how it is conducted.
Author:
Jerry W. Thomas
Publisher:
Decision Analyst
Published:
1998
http://www.decisionanalyst.com/Downloads/MotivationalResearch.pdf
Product Lifecycle
This chart illustrates the value of customer loyalty in markets with different levels
of growth.
http://www.brs-inc.com/models/model10.asp
Researching new ideas - recruit the right respondents
An EphMrA Foundation Newsletter article
Author:
Kim Hughes, The Planning Shop International
Publisher:
EphMrA
Published:
May 2001
http://www.ephmra.org/newsletter/foundation052001_5.htm
The Case For In-The-Box Innovation
This paper describes a groundbreaking international case study proving that a
much larger number of relevant, actionable, and original ideas can be generated
by using creativity techniques that encourage "in-the-box" thinking as opposed to
the "outside the box" creativity techniques more typically used.
Authors:
Renee Hopkins Callahan, Gwen Ishmael and Leyla Namiranian
Publisher:
Decision Analyst
Published:
2005
http://www.decisionanalyst.com/Downloads/IntheBoxInnovation.pdf
http://www.decisionanalyst.com/Downloads/Looking4IdeasInWrongPlaces.pdf
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Using Consumers To Fuel Your New Product Generation Pipeline:
The Role Of Idea-Centric Creativity
This paper discusses the use of consumers and idea-centric creativity in new
product concept development. With competitive environments and shorter
product lifecycles a company needs to have the various versions and extensions
of its current products ready to release quickly by having its next-generation
products in the pipeline while its current successful products are still selling well.
Authors:
Leyla Namiranian and Gwen Ishmael
Publisher:
Decision Analyst
Published:
2003
http://www.decisionanalyst.com/Downloads/IdeaCentricCreativity.pdf
When Is A Need Not A Need?
When It’s A Goal - Improving Unmet Needs Research
An EphMrA Foundation Newsletter Article
Author:
Kim Hughes, The Planning Shop International
Publisher:
EphMrA
Published:
June 2003
http://www.ephmra.org/newsletter/ephmranews0603_4.htm
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FORECASTING: PUBLICATIONS
Benchmarking Forecasting Practices
Covers benchmarking and its value, management support, forecasting processes,
models, errors, software and systems
Author:
Chaman L. Jain
Published:
2003
Bibliography on Forecasting And Planning
The book gives the most comprehensive bibliography in the areas of forecasting
and planning. Whether you are doing research or just looking for some
information, chances are it can help you to find articles, papers published in
proceedings, and books in the field. The book attempts
Authors:
Kwok Keung (Kern) Kwong, Cheng Li, Vladimir Simunek and
Chaman L. Jain
Published:
1995
Discrete Choice Methods with Simulation
This book describes the new generation of discrete choice methods, focusing on
the many advances that are made possible by simulation. Researchers use these
statistical methods to examine the choices that consumers, households, firms,
and other agents make. Each of the major models is covered. Simulationassisted estimation procedures are investigated and compared. Procedures for
drawing from densities are described. Recent advances in Bayesian procedures
are explored.
Author:
Kenneth E. Train
Published:
March 2003
Forecasting and Market Analysis Techniques
This book describes key techniques for forecasting sales and analysing markets
and uses a format aimed at an audience with limited quantitative skills. The
major portion of the book covers widely used forecasting techniques ie. time
series, causal and judgmental models. The book also describes methods for
identifying the potential in markets, procedures for segmenting markets, and
such market analysis tools as conjoint analysis, discriminant analysis and cluster
analysis.
Authors:
George J. Kress and John Snyder
ISBN:
089930835X
Publisher:
Greenwood Publishing Group
Published:
May 1994
Forecasting:
Methods and Applications
New features in the third edition include: An emphasis placed on the practical
uses of forecasting. All data sets used in this book are available on the Internet.
Comprehensive coverage provided on both quantitative and qualitative
forecasting techniques. Includes many new developments in forecasting
methodology and practice.
Authors:
Spyros Makridakis, Steven Wheelwright and Rob Hyndman,
Publishers:
John Wiley and Sons
Published:
1998 (third edition).
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Journal of Business Forecasting:
Methods And Systems
The Journal of Business Forecasting gives a host of jargon-free articles on how to
obtain, recognize and use good forecasts written in an easy-to-understand style
for business executives and managers. The practical forecasting ideas can help
you make vital decisions affecting sales, production scheduling, inventory control,
budgeting, marketing strategies and financial planning.
Author:
Dr. Chaman L. Jain, St. John's University
Long-Range Forecasting:
From Crystal Ball to Computer
Designed to answer the question "Which forecasting method is the best to use in
a given situation?" It covers judgmental, extrapolation, econometric methods. It
shows how to combine forecasts. It describes how to evaluate and compare
different forecasting methods. The conclusions are based on the author's research
as well as on over 1050 books and papers on forecasting in economics, sociology,
medicine, politics, weather, finance, personnel, marketing and other areas. The
book describes this vast literature.
Author:
Scott Armstrong
Publishers:
John Wiley and Sons
Published:
1985 (second edition)
Market and Sales Forecasting:
A Total Approach
Emphasising that poor market and sales forecasting can be the downfall of a
company, this book provides a modern approach that presents companies with a
total and practical forecast plan which can be adapted to any forecasting
situation. Topics covered include the importance of computers in forecasting, the
product life cycle, objective and subjective methods of forecasting and sales
forecasting for new products.
Author:
Gordon J Bolt
Multivariate Statistical Methods & Genetically Modified Elephants
This article explains the basic principles behind multivariate statistical methods.
These are far from complex and can add much to the richness of information that
can be obtained from market research data.
Author:
BMRA “Buying Research” 2000 book
Publisher:
British Market Research Association
Published:
June 2002
http://www.bmra.org.uk/researcherstoolkit/ToolKitcontent.asp?category=3&subcategory=57&article=477&top=MRTec
h
Practical Guide To Business Forecasting
Includes a section on forecasting and market research
Author:
C.L. Jain
ISBN:
0932126413
Published:
2005
http://www.ibf.org/books.cfm?fuseaction=bookdetail&bkID=25
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Principles of Forecasting:
A Handbook for Researchers and Practitioners
Summarises knowledge from experts and empirical studies. It provides guidelines
that can be applied in fields such as economics, sociology, and psychology. It
applies to problems such as those in finance (How much is this company worth?),
marketing (Will a new product be successful?), personnel (How can we identify
the best job candidates?), and production (What level of inventories should be
kept?).
Editor:
Professor J. Scott Armstrong
of the Wharton School, University of Pennsylvania.
40 leading experts in forecasting authored contributions.
Published:
May 2001
Regression Analysis:
Modelling And Forecasting
Covers types of models, independent and dependent variables, regression models
and econometric models, types of cause-and-effect regression models, estimation
procedures increasing use of regression models and computing software
Authors:
George C.S. Wang and Chaman L. Jain
Published:
2003
The Delphi Method:
Techniques and Applications
The authors of this book are providing this digital version free to visitors of this
Web Site. It may not be redistributed, nor may any copies, in any form, be
produced for commercial or resale purposes.
Authors:
Harold A. Linstone and Murray Turoff
The Forecasting Report
This report provides detailed knowledge about 43 systems that are used for
forecasting.
Authors:
Michael Bell and Dr. Ulrich Kustes,
Publisher:
IT Research
Published:
1999.
http://www.it-research.net/en/reports/content/itrforee.html
The International Journal of Forecasting (IJF)
Publishes papers on forecasting methods, applications, implementation,
evaluation, and organizational behaviour. It is published four times a year. The
IJF site contains detailed information about the aim and scope of the journal,
instructions to authors, searchable indexes and abstracts. Individual subscriptions
are complimentary with IIF membership. The journal publishes special issues on
topics of interest to forecasters and decision makers.
http://www.forecasters.org/ijf/
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FORECASTING: Papers
11 Multivariate Analysis Techniques:
Key Tools In Your Marketing Research Survival Kit
The purpose of this white paper is to provide an executive understanding of
eleven multivariate analysis techniques, resulting in an understanding of the
appropriate uses for each of the techniques. This is not a discussion of the
underlying statistics of each technique; it is a field guide to understanding the
types of research questions that can be formulated and the capabilities and
limitations of each technique in answering those questions.
Author:
Michael Richarme
Publisher:
Decision Analyst
Published:
2001
http://www.decisionanalyst.com/publ_art/Multivariate.asp
Analysis and comparison of financial analysts’
Time series, and combined forecasts of annual earnings
Author:
Lobo, Gerald J. (1992)
Publication: Journal of Business Research, 24, 269-280.
http://www-marketing.wharton.upenn.edu/forecast/summary/lobo92.html
Choice Modelling Analytics-Benefits Of New Methods
An overview of the benefits of several technical advances in choice
analysis, including: experimental design algorithms, segment- or customer-level
models and model calibration. The recent advances discussed in this paper have
the potential to reduce survey length for choice modelling research and deliver
more accurate market simulators to measure bottom-line revenue impacts.
Author:
John Colias
Publisher:
Decision Analyst
Published:
http://www.decisionanalyst.com/Downloads/ChoiceModelingAnalytics.pdf
Cognitive Maps using Ideographic Mapping Procedures
This document explains how studies into managerial and organisational cognition
in general and mental models of competition, have employed ideographic
mapping techniques. The document suggests the primary advantages of these
techniques and suggests some constructive alternatives to the techniques.
Author:
Gerard P Hodgkinson
Publisher:
British Market Research Association
Published:
October 2002
http://www.bmra.org.uk/researcherstoolkit/ToolKitcontent.asp?category=3&subcategory=54&article=399&top=MRTec
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Conceptual Models to Analyse Quantitative Market Research Data:
We know what they think, but do we know what they do?
This article examines the way we go about building conceptual models to analyse
quantitative market research data. It positions the discussion within the context
of the scientific paradigm and develops some thoughts about whether the correct
form of this paradigm is being used. The study considers the relative values of
using four different methods of classifying people: demographics, life-stage, geodemographics and a multivariate value system. It then questions whether these
methods are surrogates for deeper values, or whether they simply duplicate each
other.
Author:
Martin Callingham; Tim Baker
Publisher:
International Journal of Market Research
Copyright ProQuest Information and Learning.
British Market Research Association
Published:
June 2002
http://www.bmra.org.uk/researcherstoolkit/ToolKitcontent.asp?category=3&subcategory=57&article=475&top=MRTec
h
Co-prescribing as an example of how off-the-shelf market research
techniques may not be right for a pharmaceutical problem:
The problem of importing market research techniques from other areas
An EphMrA Foundation Newsletter article
Author:
Gary Johnson, Inpharmation
Publisher:
EphMrA
Published
June 2003
http://www.ephmra.org/newsletter/ephmranews0603.htm
Delphi Technique:
Experts Predict the Future
An EphMrA Foundation Newsletter article
Author:
Stephen Godwin, Director, Taylor Nelson Sofres Healthcare
Publisher:
EphMrA
Published:
May 2001
http://www.ephmra.org/newsletter/foundation052001_6.htm
Evaluation of aggregate and individual forecast method selection rules
Author:
Fildes, Robert (1989)
Publisher:
Management Science, 35, 1056-1065.
http://www-marketing.wharton.upenn.edu/forecast/summary/fildes89.html
Forecasting & Scenario Planning
Author:
Paul Hague, Director
Publisher:
B2B International Ltd
http://www.b2binternational.com/whitepapers15.html
How can you estimate the Optimal Marketing Mix?
An EphMrA Foundation Newsletter article
Author:
Gary Johnson, Inpharmation
Publisher:
EphMrA
Published:
April 2003
http://www.ephmra.org/newsletter/ephmranews0403_8.htm
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Interaction of judgmental and statistical forecasting methods:
Issues and analysis
Authors:
Bunn, D. and G. Wright
Publication: Management Science, 37, 501-518
Published:
1991
http://www-marketing.wharton.upenn.edu/forecast/summary/bunn91.html
Managerial Intervention In Forecasting:
An Empirical Investigation Of Forecast Manipulation
Authors:
Mathews, Brian P. and A. Diamantopoulos
Publication: International Journal of Research in Marketing 3.
Published:
1986
http://www-marketing.wharton.upenn.edu/forecast/summary/mathews86.html
Manager’s Guide To Forecasting
As with the earlier paper, Georgoff and Murdick (G & M) provide managers with a
checklist for selecting the best forecasting method for a given situation
Authors:
Georgoff, David M. and Robert G. Murdick
Publisher:
Harvard Business Review 64
Published:
1986 (Jan – Feb), 110-120
http://www-marketing.wharton.upenn.edu/forecast/summary/georgoff86.html
Musing on Forecasting
An EphMrA Foundation Newsletter article
Author:
Terry Hardy, Radmos
Publisher:
EphMrA
Published:
April 2001
http://www.ephmra.org/newsletter/foundation042001_6.htm
Musing on Forecasting 2
An EphMrA Foundation Newsletter article
Author:
Terry Hardy, Radmos
Publisher:
EphMrA
Published:
May 2001
http://www.ephmra.org/newsletter/foundation052001_4.htm
Musing 3
An EphMrA Foundation Newsletter article
Author:
Terry Hardy, Radmos
Publisher:
EphMrA
Published:
December 2001
http://www.ephmra.org/newsletter/foundation122001_7.htm
Musing 4
An EphMrA Foundation Newsletter article
Author:
Terry Hardy, Radmos
Publisher:
EphMrA
Published:
March 2002
http://www.ephmra.org/newsletter/foundation032002_4.htm
Musing on Models
An EphMrA Foundation Newsletter article
Author:
Terry Hardy, Radmos
Publisher:
EphMrA
Published:
June 2002
http://www.ephmra.org/newsletter/foundation062002_8.htm
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Musing on Models 2
An EphMrA Foundation Newsletter article
Author:
Terry Hardy, Radmos
Publisher:
EphMrA
Published:
December 2002
http://www.ephmra.org/newsletter/ephmranews1202_6.htm
Musing on Models 3
An EphMrA Foundation Newsletter article
Author:
Terry Hardy, Radmos
Publisher:
EphMrA
Published:
April 2003
http://www.ephmra.org/newsletter/ephmranews0403_2.htm
Musing on Models 4
An EphMrA Foundation Newsletter article
Author:
Terry Hardy, Radmos
Publisher:
EphMrA
Published:
June 2003
http://www.ephmra.org/newsletter/ephmranews0603_5.htm
New Product Sales Forecasting
The development and introduction of a new product is an inherently risky
venture. In an effort to reduce the risks associated with new products, the
forecasting of year-one sales has become an established practice within the
marketing research industry. The goal of this article is to take a bit of the mystery
out of the methods used to derive year-one sales forecasts for new consumer
packaged goods.
Author:
Jerry W. Thomas
Publisher:
Decision Analyst
Published:
2006
http://www.decisionanalyst.com/publ_art/SalesForecasting.asp
Quantitative forecasting – The state of the art: Econometric models
Author:
Fildes, Robert
Publisher:
Journal of the Operational Research Society, 36, 549-580
Published:
1985
http://www-marketing.wharton.upenn.edu/forecast/summary/fildes.html
Return On Marketing Investment
A look a how marketing mix modelling can assist in making specific marketing
decisions and tradeoffs, and also create a broad platform of knowledge to guide
strategic planning.
Author:
Jerry W. Thomas
Publisher:
Decision Analyst
Published:
2006
http://www.decisionanalyst.com/publ_art/Romi.asp
Self Explicated Techniques:
A Solution To The Spiralling Costs Of Conjoint Studies?
An EphMrA Foundation Newsletter article
Author:
Gary Johnson, Inpharmation
Publisher:
EphMrA
Published:
December 2002
http://www.ephmra.org/newsletter/ephmranews1202_11.htm
Ref: 841170288
18 June 2017
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The forecasting accuracy of market share models using predicted values
of competitive marketing behaviour
To what extent has research on forecasting improved our ability to make
forecasts of market share?
Authors:
Alsem, Karel J., Peter S.H. Leeflang and Jan C. Reuyl
Publisher:
International Journal of Research in Marketing, 6, 183-198
Publication: 1989.
http://www-marketing.wharton.upenn.edu/forecast/summary/alsem89.html
The impact of empirical accuracy studies on time series analysis and
forecasting
This is an important paper, not for empiricists, but for statisticians. It is good to
see that it was published in a journal for statisticians. It is a credit to the
International Statistical Review that they published a paper that criticizes the
type of work they publish. The criticism is done in a kindly spirit with the intent of
improving the situation.
Authors:
Fildes, R. and S. Makridakis
Publication: International Statistical Review, 63, 289-308.
Published:
1995
http://www-marketing.wharton.upenn.edu/forecast/summary/fildes95.html
What are business schools doing to educate forecasters?
Those who are teaching forecasting should find something interesting in Hanke
and Weigand’s survey of forecasting courses. This is the third time that this
survey has been done (Hanke, 1984, 1989).
Authors:
Hanke, John and Pam Weigand
Publisher:
Journal of Business Forecasting, Fall, 10-12
Published:
1994
http://www-marketing.wharton.upenn.edu/forecast/summary/hanke94.html
Who do we know?
Predicting the interests and opinions of the American consumer
Hoch’s study reinforces the substantial body of literature that found unaided
opinions to be a poor way to make predictions
Author:
Hoch, Stephen J.
Publisher:
Journal of Consumer Research, 15, 315-324.
Published:
1988
http://www-marketing.wharton.upenn.edu/forecast/summary/hoch88.html
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