Download Best Customer Retention or Loyalty Program

2016 Markie Awards Submission – Best Customer Retention or Loyalty Program
Every company says they are customer focused. But few actually deliver. Have you created a customer retention or
loyalty program that has successfully transformed your customers into fiercely loyal brand advocates? If so, then
congratulations! You’re well on the way to making customers the center of your life. Tell us how you shifted your culture
from consumer transactions to customer relationships to drive loyalty and the Markie could be yours.
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Submission deadline is February 5, 2016 (no exceptions).
Submit this completed form by going to: http://markie-awards.com/enter
Finalists will be announced on March 22, 2016.
Winners will be announced on April 26, 2016 at the Global Markie Awards event at Modern Marketing
Experience North America in Las Vegas.
Company Name:
Primary Contact Name:
Primary Contact Job Title:
Primary Contact Email:
Primary Contact Phone:
If this document is being submitted by someone else on behalf of the above company, please complete this section:
Submitter Company:
Submitter Name:
Submitter Job Title:
Submitter Email:
Submitter Phone:
If I am a finalist, I give permission for my award category and company name to be listed…
in an Oracle Marketing Cloud press release (example):
[type ‘yes’ to indicate approval]
in promotional materials (Markies website, Topliners.com Community, etc.):
[type ‘yes’]
I give permission for the details in this form to be used in an Oracle Marketing Cloud case study (note: the case study
will be shared with you for final approval before release):
Yes, you may write a case study based on the information in this form:
[type ‘yes’ to indicate approval]
Please contact me to discuss this:
[type ‘Contact’ if you would like us to contact you to discuss this first]
If I am a finalist or winner, I agree to have a Markie Finalist or Markie Winner badge for this event to appear under my
profile on the Topliners Community. [type ‘yes’ to indicate approval]
Markie Award: Best Customer Retention or Loyalty Program
Please summarize this submission in five sentences or less. (If you are a finalist, this information will be used in the
Markies Walk of Fame at the 2016 Modern Marketing Experience event and on the Markies website [markieawards.com].)
Give us some background on your business:
Describe your customer base in detail.
Describe the customer loyalty or customer retention program that you have in place and how it has improved your
relationships with customers.
How has the program defined above helped you drive increased customer retention or loyalty?
Share key measurable results that demonstrate the success of your program. This should include the key metrics that
matter for your business outside of campaign performance.
What additional insights do you have about your customers? What are the habits of your most engaged customers at
any point of your journey?
How has your customer loyalty or customer retention program impacted your team and organization?
How do you plan to improve upon or evolve this program in the future?
Is there anyone from the Oracle Marketing Cloud who helped you along the way that you would like to recognize?
OPTIONAL: Please insert screenshots or links into this section or your personalized assets, or submit an additional
document. If submitting an additional document, be sure it includes your company name in the file name.
OPTIONAL: Submit a video (2 minutes maximum length) that complements this Markie submission. Sometimes
numbers alone don’t tell the story – there are people and details that really bring your success to life. This video will
be shared with the judging committee, may be included in the People’s Choice Award for Best Video, and may also be
used during Modern Marketing Experience or the Markies ceremony. View examples of some of our favorite videos.
Include the video URL here:
Markie Award: Best Customer Retention or Loyalty Program