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Job Description
Job title
Responsible to
Salary
Location
Marketing & Communications
Manager
Director of Business
Development & Contracts
Department
Business Development
Responsible
for
Communications Officer
2 years Contract (4 days
per week)
Camden House, 199 Arlington Road, Camden, London, NW1 7HA
£38,913 pro rata
Role purpose
Contract
One or two sentences giving a simple statement of why the role
exists
The post holder will be responsible for developing and leading on RISE’s Marketing &
Communications strategy, with a focus on developing RISE’s brand identity and raising
awareness of RISE’s services across different markets to support RISE to become a credible
market leader.
Key Accountabilities
Statement of the main areas of responsibility
1
Marketing Strategy
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Plan, develop and implement RISE Marketing Strategy in conjunction with Director
of Business Development.
Develop Marketing& Communications Plan in line with the RISE Marketing Strategy,
in line with organisational objectives and budget.
Develop and implement marketing campaigns to build RISE’s brand.
Work with staff to develop RISE’s competitive advantage and unique selling points
Involve staff in marketing campaigns, particularly through the Employee Council
and working closely with the RISE Internal Communications Officer
Publicity, Communications & Media Relations
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Lead on the design and production of all RISE digital and print marketing.
Develop social media strategy and presence for RISE (e.g. LinkedIn / Twitter),
including guidelines for staff.
Ensure all communication is in line with brand guidelines.
Day to day management of RISE’s website: review, update and design new sections
of the website – including content, design, functionality and overseeing on-going
improvements.
Use relevant tools for tracking online traffic e.g. google analytics.
Monitor press and social media, write press releases and articles, provide reports to
Executive Leadership Team on RISE’s media presence and log / answer media
enquiries, articles, etc.
Develop and maintain system of positive publicity for RISE, including good new
stories, press releases, etc. Collate and analyse media coverage.
Enter RISE for relevant industry and business awards to enhance the company’s
profile.
Resources
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Plan, manage and control budgets within various campaigns
Negotiate prices with third party suppliers
Monitor and report on expenditure against various marketing campaigns
Market Analysis & Stakeholder Engagement
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Build relationships with third party organizations' and suppliers, including
organizing stakeholder briefings and events, maintaining a database of key
stakeholders and contacts.
Organise and manage campaigns to raise RISE’s profile across different sectors.
Prepare PowerPoint presentations about RISE for external audience
Support Business Development team to undertake market scoping, including
customer and competitor analysis – profiling customers and competitors and
designing targeted campaigns accordingly.
Support the development of a CRM system.
Other duties
2
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Participate in relevant internal or external meetings as requested by the Director of
Business Development.
Undertake training as required.
Maintain and develop your own knowledge, skills and competences.
Undertake other duties as may be required which are commensurate with the
grade and nature of the post.
Knowledge, Skills, Abilities and
The tools needed to do the role
Experience
Essential
Experience
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Experience of developing and implementing marketing and
communications strategies and plans, including digital
marketing strategies.
Demonstrate experience of generating impactful media
coverage.
Minimum 5 years experience in a similar broad-based
Communications role.
Experience of operating strategically within a marketing
role.
Experience of engaging different stakeholders across
different markets.
Experience of developing and promoting a brand through
digital and more traditional methods, with tangible
outcomes.
Experience of website review and content management.
3
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Experience of Press Liaison and of creating and developing
new innovative ways to communicate the company
message to their existing customers.
Experience of event and campaign management
(invitations, co-ordination, event programme schedule,
engaging speakers, speech writing, follow up)
Knowledge of planning, managing and controlling budgets
within various campaigns
Experience of developing positive press and social media
publicity.
Experience of designing and producing digital and print
marketing materials.
Experience of building relationships with third party
organisations and suppliers.
Experience of market analysis, including customer and
competitor analysis.
Line management experience.
Skills
 Excellent skills on MS Office (MS Word, Outlook, Excel &
Powerpoint, Publisher) and general file management.
 Knowledge and ability to use website content management
systems, e.g. WordPress, and website tracking tools, e.g.
Google Analytics.
 Excellent verbal, proof reading and written communication
skills.
 Ability to be pro-active, solution focused and tackle
challenges diligently and in a timely maner.
 Excellent multi-tasking and time management.
 Establish effective and productive relationships both
internally and externally and be able to work autonomously.
 Integrity, trust and honesty.
 Diplomatic skills at all levels and ability to crisis manage.
 Commercial awareness.
 Excellent analytical skills.
 Highly organised and calm under pressure.
 Critical attention to detail and ability to cope with changing
priorities.
 Confidence to constructively challenge methods and deliver
improvement.
 Ability to meet deadlines, internal and external.
Knowledge
 Creative Ideas for developing RISE’s brand and ability to
quickly learn product knowledge.
 Passionate about helping people change and working and
working for an organization with strong social values.
4
Highly Desirable
Qualifications
A recognised Marketing qualification with the Chartered Institute of
Marketing
Corporate
responsibilities
Mission
Values
Strategic Objectives
Promoting equality,
diversity and rights
Health and Safety
Code of Conduct
Value for Money
The key areas that RISE expects everyone to consider in all aspects
of their role
Works towards our mission.
Demonstrate our values every day, in relation to:
 People
 Change
 Innovation
 Diversity
 Excellence
 Evidence - led
 Collaboration
 Social impact
Help to achieve Rise's strategic objectives.
 Promote RISE’s Equality Policy and Code of Conduct and carry
out duties and responsibilities with due regard to these polices
at all times.
 Promote anti-discriminatory practise in ways that are consistent
with professional legislative frameworks and RISE policies.
 Embed considerations around diversity and inclusion into RISE’s
engagement with customers and stakeholders.
 Ongoing review of Marketing and communications strategies
aimed at staff, customers and stakeholders in order to ensure
they reflect the needs and interests of different groups in
society.
Undertake health and safety responsibilities specific to the post and
be accountable for health and safety matters in accordance with RISE
and commissioner’s policies.
Abides by the RISE’s Code of Conduct at all times.
Considers issues of Value for Money in all aspects of their work,
striving at all times to realise and demonstrate Value for Money.
Date agreed
Agreed by
Clare King – Director of Business Development & Innovation
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